Urban Decay Liquid Vice Lipstick ($17.00 for 0.11 oz.) is described as a “brown-plum [with a Sheer finish].” It’s a muted, medium-dark plummy brown with warm, red undertones and a soft sheen. It had semi-sheer color payoff that went on fairly evenly. The texture was lightweight, thin with some slip and felt balm-like when initially applied. On me, it lasted for three and a half hours and was very lightly moisturizing. Chanel Sepia (207) (LE, $37.00) is lighter, warmer (85% similar). Chanel Jeanne (408) (P, $37.00) is brighter (90% similar). Hourglass Let Me (P, $34.00) is more shimmery, lighter, warmer (85% similar). Estee Lauder Dangerous (P, $32.00) is warmer (90% similar). Tom Ford Beauty Pavlos (LE, $36.00) is darker (80% similar). Bite Beauty Cognac (DC, $24.00) is darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Perversion Vice Lipstick ($17.00 for 0.11 oz.) is described as a “black [with a Comfort Matte finish].” It’s a deep black with neutral undertones and a very fine shimmer-sheen. It applied with nearly opaque coverage, and despite having a lightly creamy texture, it actually applied quite evenly. The color lasted for five hours and didn’t feather on me (but this is not something I’m particularly prone to, so I would take that with a grain of salt!). The formula felt neither hydrating nor drying to me.
Marc Jacobs Beauty Blacquer (000) (LE, $30.00) is darker, more muted (95% similar). Tarte Naughty (P, $20.00) is darker, warmer, glossier (95% similar). ColourPop Hello Boys (LE, $8.00) is lighter (95% similar). Anastasia Primary #2 (Vol. 1) (PiP, ) is darker (95% similar). ColourPop Aeronaut (P, $10.00) is darker (95% similar). Anastasia Midnight (P, $18.00) is lighter, less glossy (95% similar). Make Up For Ever C604 (DC, $22.00) is brighter, warmer, glossier (95% similar). NYX Chambord (P, $6.00) is less glossy (90% similar). Fenty Beauty F'n Black (P, $18.00) is less shimmery, less glossy (95% similar). Make Up For Ever #50 (DC, $19.00) is glossier (90% similar). Fenty Beauty Uninvited (P, $24.00) is less shimmery, cooler (90% similar). Dior Ultra Night (111) (P, $37.00) is less shimmery, lighter, cooler (90% similar). Sephora Woof (44) (P, $8.00) is lighter (90% similar). KVD Beauty Slayer (P, $19.00) is warmer (90% similar). Milani I Am Invincible (P, $6.99) is brighter, glossier (90% similar). Anastasia Midnight (P, $20.00) is darker, less glossy (90% similar). MAC Stallion (DC, $21.00) is darker, glossier (95% similar). KVD Beauty Witches (P, $20.00) is less glossy (90% similar). NYX Go Rogue (P, $7.50) is more shimmery, lighter, cooler (85% similar). Bite Beauty #056 (P, $18.00) is lighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Junkie Vice Lipstick ($17.00 for 0.11 oz.) is described as a “metallic green shimmer with gold micro-sparkle [with a Metallized finish].” It’s a muted, medium-dark cooler green with a lot of warmer, gold sparkle and shimmer. It had semi-opaque color payoff with a moderately emollient consistency that slid around slightly but was comfortable to wear and did not feather on me. It lasted for four hours and tended to gravitate towards lip lines after two hours of wear, but the more emollient texture made it more forgiving to smooth the color back into place. This shade is exclusive to Sephora. Maybelline Serpentine (P, $7.49) is lighter, warmer (90% similar). MAC Mean Green Machine (LE, $19.00) is less shimmery, darker, cooler (90% similar). Sephora Cash Money (47) (P, $8.00) is less shimmery (90% similar). Dolce and Gabbana Smeraldo (LE, $33.00) is less pigmented (90% similar). ColourPop Bunny (LE, $7.00) is less shimmery, lighter (85% similar). Urban Decay Circuit (P, $18.00) is darker, less pigmented, cooler (85% similar). Urban Decay Hawkeye (DC, $18.00) is lighter, cooler (80% similar). MAC Zerocool (LE, $19.00) is lighter, warmer (85% similar). Bite Beauty Kale (DC, $26.00) is less shimmery, darker, cooler (80% similar). KVD Beauty Plan 9 (P, $19.00) is lighter, less glossy (80% similar). Fenty Beauty Midnight Wasabi (P, $18.00) is less shimmery, lighter, less glossy (80% similar). Too Faced Bionic (LE, $22.00) is cooler (80% similar). Guerlain #111 (P, $36.00) is less shimmery, lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Heroine Vice Lipstick ($17.00 for 0.11 oz.) is described as a “navy blue [with a Cream finish].” It’s a deep, navy blue with cool undertones and a satin finish. It was one of the more “matte” shades in the range and didn’t really look or feel like a cream It is officially listed as a Comfort Matte at launch. The color payoff was very nearly opaque, while the texture applied evenly for the most part, but it did have some areas where it wasn’t as pigmented as others, particularly around the edges for me. It wore well for five hours with slight color getting into my lip lines. Too Faced Who's Zoomin' Who (P, $21.00) is less glossy (95% similar). MAC Indigo-go (LE, $19.00) is lighter (85% similar). MAC Blue Beat (DC, $21.00) is darker, cooler (85% similar). Maybelline Sapphire Siren (DC, $7.49) is darker (85% similar). Guerlain #333 (P, $36.00) is lighter, glossier (90% similar). ColourPop Climax (P, $6.00) is lighter, less glossy (90% similar). KVD Beauty Echo (P, $20.00) is less glossy (90% similar). Bite Beauty Squid Ink (DC, $26.00) is darker, brighter (80% similar). Sephora Violet Vertigo (103) (P, $14.00) is lighter, cooler, less glossy (80% similar). Anastasia Nocturnal (P, $20.00) is darker, more muted, less glossy (80% similar). Fenty Beauty Clapback (P, $18.00) is darker (80% similar). Make Up For Ever Brave Blue (222) (P, $23.00) is less shimmery, darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Savage Vice Lipstick ($17.00 for 0.11 oz.) is described as an “electric pink [with a Mega Matte finish].” It’s a bold, bright, medium pink with cool, blue undertones and a mostly matte finish. The texture was thin but creamy enough not to drag on the lips, while the thinner texture highlighted lip lines to a minor degree. I noticed some of the color pooled into my lip lines after three hours of wear, though the color lasted closer to five hours in total. The formula was lightly drying. ColourPop Tickler (P, $6.00) is less glossy (95% similar). Makeup Geek Bachelorette (P, $12.00) is darker, more muted (95% similar). Smashbox Talk to Me (P, $21.00) is darker, more muted (90% similar). YSL Rose Tropical (49) (P, $38.00) is less shimmery, lighter, glossier (90% similar). MAC Fashion Tide (LE, $19.00) is darker, warmer (90% similar). Shiseido Peruvian Pink (RS418) (DC, $28.00) is darker (90% similar). MAC Candy Yum Yum (P, $19.00) is darker (90% similar). Melt Cosmetics Stupid Love (P, $19.00) is darker (90% similar). Dior Ultra Loud (679) (P, $37.00) is less shimmery, darker, glossier (85% similar). Revlon Own It (P, $10.99) is more shimmery, darker, warmer (85% similar). Fenty Beauty Tropic Tantrum (LE, $20.00) is less shimmery, darker, glossier (85% similar). KVD Beauty Babe (LE, $21.00) is darker, warmer (85% similar). Fenty Beauty Alpha Doll (LE, $20.00) is less shimmery, darker, more muted (85% similar). Bite Beauty Sagittarius (LE, $26.00)(85% similar). KVD Beauty Backstage Bambi (P, $19.00) is darker, warmer (80% similar). Make Up For Ever C206 (DC, $22.00) is darker, more muted, glossier (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Liquid Vice Lipstick

Urban Decay Liquid Vice Lipstick

Urban Decay Liquid Vice Lipstick

Urban Decay Liquid Vice Lipstick

Urban Decay Liquid Vice Lipstick

Urban Decay Liquid Vice Lipstick

Urban Decay Perversion Vice Lipstick

Urban Decay Perversion Vice Lipstick

Urban Decay Perversion Vice Lipstick

Urban Decay Perversion Vice Lipstick

Urban Decay Perversion Vice Lipstick

Urban Decay Perversion Vice Lipstick

Urban Decay Junkie Vice Lipstick

Urban Decay Junkie Vice Lipstick

Urban Decay Junkie Vice Lipstick

Urban Decay Junkie Vice Lipstick

Urban Decay Junkie Vice Lipstick

Urban Decay Junkie Vice Lipstick

Urban Decay Heroine Vice Lipstick

Urban Decay Heroine Vice Lipstick

Urban Decay Heroine Vice Lipstick

Urban Decay Heroine Vice Lipstick

Urban Decay Heroine Vice Lipstick

Urban Decay Heroine Vice Lipstick

Urban Decay Savage Vice Lipstick

Urban Decay Savage Vice Lipstick

Urban Decay Savage Vice Lipstick

Urban Decay Savage Vice Lipstick

Urban Decay Savage Vice Lipstick

Urban Decay Savage Vice Lipstick