Urban Decay Anarchy Vice Lipstick ($17.00 for 0.11 oz.) is described as a “bright fuchsia [with a Cream finish].” It’s a bright, medium-dark fuchsia pink with cool, blue undertones and a creamy, glossy finish. It was richly pigmented with a creamy, medium-weight consistency–it felt denser and “heavier” than other shades in the range. The color had a tendency to show “streaks” if I pressed my lips together. The color stayed on well for five hours and left a stain behind, while the formula was moderately hydrating. It appears very slightly deeper and not quite as bright applied compared to the Revolution version (which seemed the same swatched with the rest of the difference being likely due to the lighting). Maybelline Hot Plum (DC, $7.99) is more muted, less glossy (95% similar). Urban Decay Anarchy (DC, $22.00) is less glossy (95% similar). Urban Decay Hollyweird (P, $19.00) is more muted (95% similar). Maybelline Fuchsia Flash (DC, $7.99) is lighter (95% similar). Bite Beauty Nearly Neon Fuchsia (LE, $26.00) is lighter, less glossy (90% similar). Guerlain #73 (P, $36.00) is less glossy (95% similar). Bite Beauty Kimchi (DC, $26.00) is lighter, less glossy (90% similar). Urban Decay Crush (DC, $22.00) is lighter, brighter, warmer (90% similar). Chanel Fuchsia (P, $37.00) is more muted, warmer (90% similar). Urban Decay Crush (DC, $18.00) is darker, warmer (90% similar). Maybelline Electric Fuchsia (DC, $7.99) is lighter (90% similar). Make Up For Ever Fuchsia Pink (201) (P, $24.00) is cooler (95% similar). Dior Ultra Daring (755) (P, $37.00) is darker, more muted, less glossy (90% similar). KVD Beauty Crush (LE, $21.00) is less glossy (90% similar). ColourPop Casanova (P, $7.00) is lighter (90% similar). ColourPop Pasties (LE, $7.00) is more muted (90% similar). Dior Ultra Loud (679) (P, $37.00) is lighter, cooler (90% similar). NYX Shocking Pink (P, $6.00) is cooler, less glossy (90% similar). ColourPop Heart On (P, $7.00) is darker, cooler (90% similar). NARS Michiyo (P, $34.00) is lighter, warmer, less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Big Bang Vice Lipstick ($17.00 for 0.11 oz.) is described as a “bright pink sparkle [with a Metallized finish].” It’s a medium-dark raspberry pink with subtle, cool undertones and lighter fuchsia and light pink micro-glitter. This was the most glittery of all the shades–the sparkle used is much chunkier. I could feel the texture of the sparkle to a small degree, though it didn’t feel rough or was that noticeable overall. I had a few stray sparkles migrate over time, while most of the color wore for five hours. This shade was lightly hydrating. Fenty Beauty Gravity (LE, $19.00) is less shimmery, lighter (95% similar). Too Faced Mean Girls (DC, $22.00) is lighter, cooler (90% similar). MAC Ionized Iris (LE, $19.00) is less shimmery, lighter (95% similar). Too Faced Metallic Jelly (P, $21.00) is less shimmery, darker (90% similar). Pat McGrath Cyber Orchid (P, $40.00) is more shimmery, lighter, brighter (85% similar). Too Faced Marcia Marcia Marcia (LE, $22.00) is brighter (85% similar). Tom Ford Beauty Lovesick (P, $56.00) is more shimmery, lighter, warmer (85% similar). KVD Beauty Razzle (P, $22.00) is darker, less glossy (85% similar). KVD Beauty Lullabye (DC, $21.00) is less shimmery, lighter, brighter (85% similar). KVD Beauty Sexer (DC, $21.00) is less shimmery, lighter, brighter (85% similar). Chanel Extatique (P, $45.00) is lighter (80% similar). Tom Ford Beauty Powertrip (LE, $56.00) is more shimmery, lighter (80% similar). Pat McGrath Fuchsia Perfect (P, $40.00) is more shimmery, lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Phone Call Vice Lipstick ($17.00 for 0.11 oz.) is described as a “bright pink [with a Cream finish].” It’s a medium pink with warm undertones and a natural sheen. It had semi-opaque color coverage with a lightweight texture that clung slightly (but not uncomfortably) that looked and felt more like the Sheer Revolution formula than the Cream or Sheer finish in the Vice range. On me, the color wore well for four hours and was lightly moisturizing. MAC Diva-ish (LE, $19.00) is warmer (95% similar). MAC Feeling Amorous? (LE, $20.00) is brighter (90% similar). ColourPop Barely There (P, $6.00) is lighter, less glossy (90% similar). Guerlain Very Pink (360) (P, $37.00) is warmer (90% similar). Tom Ford Beauty Aphrodite (LE, $52.00) is darker (90% similar). Guerlain Girly (DC, $58.00) is lighter, brighter, warmer (85% similar). Marc Jacobs Beauty Voila! (120) (DC, $30.00) is darker, brighter (85% similar). MAC Love Beam (LE, $20.00) is lighter, warmer (85% similar). MAC I'm Game (LE, $20.00) is lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Alpha Vice Lipstick ($17.00 for 0.11 oz.) is described as a “bright rose [with a Mega Matte finish].” It’s a deep, dark pinky-red with subtle, cooler undertones and a mostly matte finish. It had full color coverage that went on evenly. The texture was firmer and denser, but it didn’t tug or drag on the lips. I felt like it was harder to achieve precision along the edges with the firmness of the tube, so I’d recommend using a lip brush or a lip liner to clean up the edges. This shade lasted for over six hours and was very lightly drying towards the end. Chanel La Merveilleuse (347) (LE, $45.00) is darker (95% similar). MAC Intoxica (LE, $19.00) is darker (95% similar). Tarte Lovespell (P, $20.00) is darker, cooler (90% similar). MAC Dangerously Red (P, $19.00) is cooler (95% similar). MAC All Fired Up (P, $19.00) is warmer (95% similar). ColourPop Cougar (LE, $7.00) is brighter (90% similar). MAC Relentlessly Red (P, $19.00) is warmer (90% similar). MAC Dramarama (LE, $19.00) is lighter, warmer (90% similar). Tarte Bikini (P, $22.00) is lighter, warmer (90% similar). NARS Get Up Stand Up (P, $26.00) is warmer (90% similar). Maybelline Fiery Fuchsia (DC, $7.49) is cooler (90% similar). Tarte Selfish (P, $20.00) is lighter (85% similar). MAC Cordon Bleu (LE, $20.00) is more shimmery, lighter (85% similar). ColourPop Mars (DC, $6.50) is less glossy (90% similar). Make Up For Ever C306 (DC, $22.00) is lighter, glossier (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Psycho Vice Lipstick ($17.00 for 0.11 oz.) is described as a “bright rose with iridescent blue micro-sparkle [with a Comfort Matte finish].” It’s a bright, medium-dark pink-red with subtle, cool undertones and fine iridescent bluish-violet pearl. It had mostly opaque coverage, which applied evenly and smoothly. The consistency was lightly creamy but not too thick or too thin, and it sat well on the lips throughout wear. This shade was still going strong after six hours of wear and was neither drying nor hydrating. MAC Love Goddess (LE, $19.00) is darker (95% similar). Chanel Luxuriant (150) (P, $45.00) is more muted (95% similar). Smashbox Red Rage (P, $21.00) is more muted, glossier (95% similar). Bite Beauty Juniper (LE, $24.00) is less shimmery, darker, more muted (90% similar). Estee Lauder Lava (P, $32.00) is lighter (95% similar). MAC By Special Order (LE, $19.00) is lighter (95% similar). MAC So Good For You (LE, $19.00) is darker, more muted (95% similar). Bite Beauty #012 (LE, $36.00) is darker (90% similar). Guerlain Gladys (78) (DC, $58.00) is lighter, cooler (90% similar). Revlon Flirtatious (125) (DC, $8.99) is glossier (90% similar). Tom Ford Beauty Emma (LE, $36.00) is darker (90% similar). Tom Ford Beauty Alain (P, $36.00) is warmer (90% similar). NARS Jardin des Plantes (P, $25.00) is lighter, warmer (90% similar). NYX Bloody Mary (P, $6.00) is less glossy (95% similar). Urban Decay Psycho (P, $18.00) is more shimmery, less glossy (80% similar). Urban Decay Catfight (DC, $22.00) is lighter, warmer (85% similar). Urban Decay Wonderland (LE, $18.00) is lighter, warmer (85% similar). Guerlain Provocative (863) (DC, $58.00) is lighter, cooler (85% similar). MAC Intoxica (LE, $19.00) is darker, cooler, less glossy (85% similar). Chanel Suspense (P, $37.00) is lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Anarchy Vice Lipstick

Urban Decay Anarchy Vice Lipstick

Urban Decay Anarchy Vice Lipstick

Urban Decay Anarchy Vice Lipstick

Urban Decay Anarchy Vice Lipstick

Urban Decay Anarchy Vice Lipstick

Urban Decay Big Bang Vice Lipstick

Urban Decay Big Bang Vice Lipstick

Urban Decay Big Bang Vice Lipstick

Urban Decay Big Bang Vice Lipstick

Urban Decay Big Bang Vice Lipstick

Urban Decay Big Bang Vice Lipstick

Urban Decay Phone Call Vice Lipstick

Urban Decay Phone Call Vice Lipstick

Urban Decay Phone Call Vice Lipstick

Urban Decay Phone Call Vice Lipstick

Urban Decay Phone Call Vice Lipstick

Urban Decay Phone Call Vice Lipstick

Urban Decay Alpha Vice Lipstick

Urban Decay Alpha Vice Lipstick

Urban Decay Alpha Vice Lipstick

Urban Decay Alpha Vice Lipstick

Urban Decay Alpha Vice Lipstick

Urban Decay Alpha Vice Lipstick

Urban Decay Psycho Vice Lipstick

Urban Decay Psycho Vice Lipstick

Urban Decay Psycho Vice Lipstick

Urban Decay Psycho Vice Lipstick

Urban Decay Psycho Vice Lipstick

Urban Decay Psycho Vice Lipstick