Recently, there have been five new shades of Urban Decay 24/7 Velvet Glide-on Eye Pencil ($20.00 for 0.04 oz.) released. The Velvet formula is “more powdery” than the regular formula, which is supposed to make it easier to blend and smudge out the eyeliner, if desired, for a smoky eye. Otherwise, it’s supposed to have all the long-wearing benefits of the original formula. The consistency definitely has that drier, more powdery feel that the brand talks about, and as a result, it doesn’t apply as evenly as the original pencils do. It just doesn’t glide-on as effortlessly. I find these apply best in short, small strokes and apply better as they warm up against the skin. Due to their dryness, getting really crisp, defined lines seems to be harder, so a smudging brush or tool helps to soften that edge so it looks better and more even. They wear fairly well on me, lasting at least eight hours, and either fade lightly or show some signs of smudging.

Urban Decay Cult 24/7 Velvet Glide-on Eye Pencil ($20.00 for 0.04 oz.) is described as a “deep, smoky matte green.” It’s a muted, medium-dark green with subtle, warm undertones and a very matte finish. It had mostly opaque color in a single stroke and was easily layered. The consistency was soft and glided on fairly well, but I still find that this formula is best applied in short strokes, rather than in fluid motions. It wore well for eight and a half hours before starting to thin slightly. MAC Devotion (P, $20.00) is the only shade that is even remotely similar, but it is brighter and shimmery. See comparison swatches / view dupes.

Urban Decay Lure 24/7 Velvet Glide-on Eye Pencil ($20.00 for 0.04 oz.) is described as a “smoky matte charcoal.” It’s a dark gray with cool undertones and a matte finish. It was semi-opaque in one stroke, and it was buildable to rich, opaque color after two layers. On me, it wore well for eight and a half hours before lightly smudging. bareMinerals Mesmerized (LE, $14.00) is warmer. NARS Madison Ave. (P, $24.00) is very similar. See comparison swatches / view dupes.

Urban Decay Lush 24/7 Velvet Glide-on Eye Pencil ($20.00 for 0.04 oz.) is described as a “rich smoky matte brown.” It’s a deepened, dark brown with a matte finish and subtle warm undertones. The consistency is drier (you can definitely feel what they mean by “more powdery”), so it had a tendency to skip/drag in coverage, though it didn’t really feel stiff or stubborn when I used it on my lower lash line. It wore well for nine hours before it started to smudge along the lower edge. Buxom Here’s My Number (P, $17.00) is less matte. Urban Decay Crave (P, $19.00) is less matte. Urban Decay Demolition (P, $19.00) is less matte. MAC Rich Experience (P, $20.00) is similar. Estee Lauder Blackened Cocoa (LE, $20.00) is darker. Bobbi Brown Mahogany (P, $24.00) is darker, less matte. See comparison swatches / view dupes.

Urban Decay Minx 24/7 Velvet Glide-on Eye Pencil ($20.00 for 0.04 oz.) is described as a “rich, smoky matte navy.” It’s a cool-toned, deep, dark purpled-blue with a matte finish. It had semi-opaque color coverage in one stroke, and it was buildable to mostly opaque color. Again, it had that drier, powdery-like consistency that made it harder to get really crisp, defined edges and even color coverage. The color wore well for nine hours before it had slight smudging. Urban Decay Sabbath (P, $19.00) is bluer, glossier. Giorgio Armani #3 (P, $29.00) is bluer. Estee Lauder Blackened Sapphire (LE, $20.00) is bluer. Estee Lauder Blackened Plum (LE, $20.00) is darker. See comparison swatches / view dupes.

Urban Decay Plushie 24/7 Velvet Glide-on Eye Pencil ($20.00 for 0.04 oz.) is described as a “rich, smoky matte purple.” It’s a medium-dark, plum-tinged purple with a matte finish. It had semi-opaque color in one go, but it wasn’t very buildable as the consistency of this shade was drier than the rest, so it tended to skip and apply unevenly, which made layering the color difficult. Once on, the color did stay on well for eight and a half hours before starting to show signs of fading. Laura Mercier Violet (P, $24.00) is cooler-toned, less matte. MAC Snow Shadow (P, $20.00) is darker. See comparison swatches / view dupes.

Urban Decay Cult 24/7 Velvet Glide-on Eye Pencil

Urban Decay Cult 24/7 Velvet Glide-on Eye Pencil

Urban Decay Cult 24/7 Velvet Glide-on Eye Pencil

Urban Decay Lure 24/7 Velvet Glide-on Eye Pencil

Urban Decay Lure 24/7 Velvet Glide-on Eye Pencil

Urban Decay Lure 24/7 Velvet Glide-on Eye Pencil

Urban Decay Lush 24/7 Velvet Glide-on Eye Pencil

Urban Decay Lush 24/7 Velvet Glide-on Eye Pencil

Urban Decay Lush 24/7 Velvet Glide-on Eye Pencil

Urban Decay Minx 24/7 Velvet Glide-on Eye Pencil

Urban Decay Minx 24/7 Velvet Glide-on Eye Pencil

Urban Decay Minx 24/7 Velvet Glide-on Eye Pencil

Urban Decay Plushie 24/7 Velvet Glide-on Eye Pencil

Urban Decay Plushie 24/7 Velvet Glide-on Eye Pencil

Urban Decay Plushie 24/7 Velvet Glide-on Eye Pencil

Urban Decay 24/7 Velvet Glide-on Eye Pencils: Lure, Minx, Cult (with MAC Fog & Mist Eyeshadow)

Urban Decay 24/7 Velvet Glide-on Eye Pencils: Plushie, Lush (Chanel Tisse Cambon Palette)