Too Faced It’s Happening Melted Matte Liquid Lipstick ($21.00 for 0.23 fl. oz.) is described as a “matte bright magenta.” It’s a bright, medium fuchsia pink with cool, blue undertones and a matte finish. It had good color payoff with a thin formula that applied smoothly and evenly. It dried down to a totally flat, matte finish that was slightly powdery-feeling. The color lasted for five hours and was drying while worn. ColourPop Mars (DC, $6.50) is darker, more muted, warmer (90% similar). MAC Pleasure Bomb (LE, $19.00) is glossier (90% similar). MAC Moxie (LE, $19.00) is glossier (90% similar). NARS Let's Go Crazy (P, $27.00) is darker, more muted (90% similar). Maybelline Fiery Fuchsia (DC, $7.49) is darker, warmer, glossier (90% similar). ColourPop Pin Wheel (LE, $6.50) is cooler (90% similar). Guerlain #61 (P, $33.00) is glossier (90% similar). MAC Billion Dollar Smile (P, $26.00) is darker (90% similar). Fenty Beauty Unlocked (P, $24.00) is more muted (90% similar). Anastasia Pink Punch (LE, $20.00) is darker, cooler (90% similar). MAC A Killing Smile (LE, $19.00) is lighter, glossier (95% similar). Urban Decay Menace (P, $18.00) is more muted, cooler (90% similar). Charlotte Tilbury Electric Poppy (P, $37.00) is warmer, glossier (85% similar). Fenty Beauty Candy Venom (P, $18.00) is glossier (90% similar). ColourPop Maxed Out (P, $7.00) is darker (85% similar). YSL Contrary Fuchsia (08) (P, $39.00) is darker (85% similar). ColourPop Cherry Bomb (P, $7.00) is lighter, warmer, glossier (85% similar). ColourPop I Heart This (LE, $7.00) is darker, glossier (85% similar). Tom Ford Beauty Jared (P, $36.00) is darker, more muted, glossier (90% similar). Pat McGrath Full Panic (LE, $38.00) is warmer, glossier (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Too Faced Lady Balls Melted Matte Liquid Lipstick ($21.00 for 0.23 fl. oz.) is described as a “matte true red.” It’s a deep red with cool, blue undertones and a matte finish. It had mostly opaque color payoff that applied fairly smoothly, but there were very subtle streaks that didn’t go away after it dried down. I don’t think they’re visible, as the color is bright and dark enough to hide them at a normal viewing distance. The texture was dry to the touch, a little powdery, and clingy. It lasted for five and a half hours, which made it one of the better-wearing shades. The formula was moderately drying. MAC Feels So Grand (P, $21.00) is darker (95% similar). Sephora Always Red (PiP, $14.00) is lighter, brighter (90% similar). Dior 999 Matte (999) (P, $35.00) is lighter (95% similar). ColourPop Creeper (DC, $6.50) is cooler (90% similar). Tarte Bae (P, $20.00) is darker, glossier (90% similar). NARS Don't Stop (P, $26.00) is warmer (95% similar). Milani Desire (LE, $8.99) is lighter, warmer (90% similar). ColourPop Lucky Star (LE, $7.00) is darker, cooler, glossier (90% similar). Too Faced Rebel Heart (P, $22.00) is warmer, glossier (90% similar). KVD Beauty Santa Sangre (LE, $19.00) is cooler (90% similar). Charlotte Tilbury Red Carpet Red (P, $37.00) is darker, glossier (90% similar). Anastasia Primary #3 (Vol. 1) (PiP, ) is darker (90% similar). ColourPop Sky Walking (LE, $6.00) is darker, cooler (90% similar). MAC Opera (LE, $19.00) is lighter, glossier (90% similar). MAC Self Esteem (LE, $19.00) is darker, glossier (90% similar). MAC Ruby Woo (P, $19.00) is lighter, brighter, cooler (95% similar). Lancome Rouge Vintage (178) (LE, $32.00) is lighter, glossier (90% similar). Makeup Geek Beauty Queen (P, $12.00) is glossier (95% similar). Anastasia Ruby (P, $18.00) is cooler (90% similar). MAC Wild Memories (LE, $19.00) is darker, more muted (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Too Faced Melted Matte Liquid Lipstick ($21.00 for 0.23 fl. oz.) is supposed to apply l ike a gloss but dry to “an ultra-matte, opaque finish” that is “never dry, shriveled, or cracked” that should “last for hours.” Most of the shades are unforgiving once they dry down and emphasize lip lines, look “cracked” if you smile, though they feel lighter-weight than they look. It’s one of the more unflattering liquid lipsticks I have tried as many shades highlighted lip lines, and while the lipstick itself wasn’t extremely clingy, there was a dryness present there that, at times, made my lips tingle/ache. For me, the wear was between four and six hours, as a lot of the shades faded unevenly and were faster to breakdown than the average liquid lipstick. The formula is thin, more water-like (reminded me of ColourPop’s formula but sometimes thinner) with a fairly quick dry-down time.

Too Faced It’s Happening Melted Matte Liquid Lipstick

Too Faced It’s Happening Melted Matte Liquid Lipstick

Too Faced It’s Happening Melted Matte Liquid Lipstick

Too Faced It’s Happening Melted Matte Liquid Lipstick

Too Faced It’s Happening Melted Matte Liquid Lipstick

Too Faced It’s Happening Melted Matte Liquid Lipstick

Too Faced It’s Happening Melted Matte Liquid Lipstick

Too Faced Lady Balls Melted Matte Liquid Lipstick

Too Faced Lady Balls Melted Matte Liquid Lipstick

Too Faced Lady Balls Melted Matte Liquid Lipstick

Too Faced Lady Balls Melted Matte Liquid Lipstick

Too Faced Lady Balls Melted Matte Liquid Lipstick

Too Faced Lady Balls Melted Matte Liquid Lipstick

Too Faced Lady Balls Melted Matte Liquid Lipstick