Tom Ford Moisturecore Lip Color ($55.00 for 0.09 oz.) is supposed to have two formulas in one. The center is described as a “liquid core” that “provides luxurious moisture” while the exterior is hydrating, has golden pearl, and yields a “soft veil of lightweight color that lasts for hours.” The formula is lightweight, moderately emollient, and somewhat hydrating. It didn’t have great longevity as wear ranged from two to four hours depending on the shade. They don’t really have a “soft veil” of color, as most of them are fairly pigmented. It is vanilla-scented with no discernible taste. In general, the formula is a little heavier but has noticeably less shine than the also-new Ultra-Rich Lip Colors.

Tom Ford Cala di Volpe Moisturecore Lip Color ($55.00 for 0.09 oz.) is a medium-dark, caramel brown with warm, yellow and orange tones and fine golden copper shimmer. It had more of a frosted finish, but the shimmer was fine enough that it wasn’t noticeable as a textural element. It wore well for three and a half hours, was lightly hydrating, and was comfortable to wear overall. Bobbi Brown Sunset Beach (LE, $23.00) is more shimmery, lighter (90% similar). MAC Glamour Era (P, $25.00) is less shimmery (90% similar). Chanel Synopsis (P, $37.00) is darker (90% similar). Bite Beauty Marzipan (DC, $28.00) is less shimmery, darker, more muted (85% similar). Tom Ford Beauty Fabiola (LE, $36.00) is lighter, cooler (85% similar). Guerlain Python Bag (012) (P, $32.00) is less pigmented, cooler (85% similar). Tom Ford Beauty Monica (LE, $36.00) is less shimmery, darker, less pigmented (85% similar). Guerlain Gaetane (16) (DC, $58.00) is brighter, warmer, glossier (80% similar). Tom Ford Beauty Henry (DC, $36.00) is more shimmery, lighter (80% similar). MAC Jupiter (LE, $19.00) is more shimmery, darker, cooler (80% similar). Maybelline Mochachino (P, $7.49) is more shimmery, darker, warmer (80% similar). Laura Geller Fig Prosecco (LE, ) is less shimmery, lighter (80% similar). Tom Ford Beauty Romy (LE, $36.00) is more shimmery, darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Tom Ford Carriacou Moisturecore Lip Color ($55.00 for 0.09 oz.) is a light-medium, pinky-coral with warm undertones and a soft, luminous sheen. It had mostly opaque coverage (a lot more than a veil!) with a creamy, light-medium-weight consistency that applied evenly but pulled a bit into lip lines. It wasn’t too noticeable from afar, just in the close-up shot. The formula had a fair amount of slip and only wore for three hours on me. It was lightly hydrating while worn. Tarte Mimosa (LE, $16.00) is warmer (90% similar). YSL Le Nu (70) (P, $38.00) is darker, warmer (90% similar). MAC Real Redhead (LE, $19.00) is lighter, warmer (90% similar). Bite Beauty Café (DC, $24.00) is less shimmery, lighter (90% similar). Estee Lauder Mischievous Rose (P, $30.00) is lighter (90% similar). MAC Touche (LE, $20.00) is warmer (90% similar). NARS Rosecliff (DC, $28.00) is less glossy (90% similar). Smashbox Call Back (P, $21.00) is cooler (90% similar). Urban Decay Ex-Girlfriend (LE, $18.00) is darker (90% similar). Pat McGrath Blow Up (P, $40.00) is less shimmery, darker, cooler (90% similar). Clinique Melon Pop (P, $19.50) is lighter, warmer (85% similar). MAC Dream Daze (LE, $25.00) is lighter, brighter (90% similar). Obsessive Compulsive Cosmetics Memento (DC, $17.00) is brighter, warmer (90% similar). Charlotte Tilbury Bitch Perfect (P, $37.00) is lighter, brighter, warmer (85% similar). Chanel Marlene (458) (P, $37.00) is darker (85% similar). Maybelline Peach Poppy (745) (P, $7.49) is lighter, brighter (85% similar). MAC Almondine (LE, $19.00) is cooler (85% similar). Tom Ford Beauty Julianne (LE, $36.00) is more shimmery, darker (80% similar). See comparison swatches / view dupes side-by-side.

Tom Ford Mustique Moisturecore Lip Color ($55.00 for 0.09 oz.) is a light-medium pink with warm undertones and a soft shine. It had semi-sheer color payoff with a very creamy consistency that was difficult to apply evenly–it was streaky, somewhat uneven, and pulled into lip lines while worn. The color lasted for two and a half hours. Wet 'n' Wild A Short Affair (P, $0.99) is more shimmery, darker (95% similar). MAC Catty (LE, $19.00) is darker, cooler (90% similar). Chanel Intime (93) (P, $37.00) is lighter (90% similar). MAC Love's a Gamble (LE, $19.00) is more shimmery (90% similar). NYX French Kiss (P, $6.00) is warmer (90% similar). Urban Decay Gubby (DC, $18.00) is more shimmery (90% similar). Revlon Pink Lemonade (DC, $7.49) is warmer (90% similar). Chanel Camelia Blanc (327) (LE, $40.00) is less shimmery, less pigmented, warmer (90% similar). Estee Lauder Mischievous Rose (P, $30.00) is darker, warmer (80% similar). MAC Tease Maker (LE, $19.00) is more shimmery, darker (90% similar). YSL Nude Beige (1) (P, $34.00) is lighter, brighter, more pigmented (90% similar). Tom Ford Beauty Sophia (LE, $36.00) is darker, less pigmented (90% similar). Bobbi Brown Pale Mauve (DC, $37.00) is darker, warmer, less glossy (85% similar). MAC Without Your Love (LE, $19.00) is darker, less glossy (85% similar). Urban Decay Native (DC, $22.00) is darker, less glossy (85% similar). Bobbi Brown Pink Cloud (DC, $37.00) is darker (85% similar). Tom Ford Beauty Austin (P, $36.00) is darker (80% similar). See comparison swatches / view dupes side-by-side.

Tom Ford Pipa Moisturecore Lip Color ($55.00 for 0.09 oz.) is a muted, medium-dark coral with warm undertones and a soft, frosted finish. It had semi-sheer color coverage that went on evenly for the most part. The texture was lightweight but balmy, so it applied easily and without tugging on the lips. The color lasted for three hours and was lightly moisturizing. NYX Haute Melon (P, $4.00) is glossier (90% similar). Chanel Lettre (216) (P, $37.00) is less shimmery, cooler (90% similar). Chanel Desinvolte (97) (P, $37.00) is warmer (90% similar). Guerlain Pamplelune (DC, $35.00) is darker, glossier (90% similar). Smashbox Easy (P, $21.00) is warmer (90% similar). Urban Decay Lovelight (DC, $18.00) is warmer (90% similar). Urban Decay Lovelight (DC, $22.00) is darker, warmer (90% similar). Laura Geller Mango Sorbet (PiP, ) is lighter, warmer (90% similar). Tom Ford Beauty Nina (LE, $36.00) is cooler (90% similar). Too Faced Shimmering Spice Spice Baby (DC, $22.00) is brighter, warmer (90% similar). Jouer Guava (P, $18.00) is less glossy (90% similar). YSL Corail Urbain (51) (P, $38.00) is lighter, brighter (85% similar). Estee Lauder Naked Truth (DC, $32.00) is more shimmery (90% similar). MAC Call the Hairdresser! (LE, $19.00) is lighter, brighter, warmer (85% similar). Pat McGrath Full Fantasy (P, $40.00) is less shimmery, lighter, glossier (85% similar). MAC Play It Soft (LE, $20.00) is less shimmery, lighter, brighter (85% similar). Pat McGrath Succexy (P, $40.00) is less shimmery, darker (85% similar). MAC Ethereal Orchid (LE, $30.00) is warmer (85% similar). Chanel Etonnante (131) (P, $45.00) is more shimmery, warmer (80% similar). See comparison swatches / view dupes side-by-side.

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Tom Ford Cala di Volpe Moisturecore Lip Color

Tom Ford Cala di Volpe Moisturecore Lip Color

Tom Ford Cala di Volpe Moisturecore Lip Color

Tom Ford Cala di Volpe Moisturecore Lip Color

Tom Ford Cala di Volpe Moisturecore Lip Color

Tom Ford Cala di Volpe Moisturecore Lip Color

Tom Ford Carriacou Moisturecore Lip Color

Tom Ford Carriacou Moisturecore Lip Color

Tom Ford Carriacou Moisturecore Lip Color

Tom Ford Carriacou Moisturecore Lip Color

Tom Ford Carriacou Moisturecore Lip Color

Tom Ford Carriacou Moisturecore Lip Color

Tom Ford Mustique Moisturecore Lip Color

Tom Ford Mustique Moisturecore Lip Color

Tom Ford Mustique Moisturecore Lip Color

Tom Ford Mustique Moisturecore Lip Color

Tom Ford Mustique Moisturecore Lip Color

Tom Ford Mustique Moisturecore Lip Color

Tom Ford Pipa Moisturecore Lip Color

Tom Ford Pipa Moisturecore Lip Color

Tom Ford Pipa Moisturecore Lip Color

Tom Ford Pipa Moisturecore Lip Color

Tom Ford Pipa Moisturecore Lip Color

Tom Ford Pipa Moisturecore Lip Color

Tom Ford Moisturecore Lip Color

Tom Ford Moisturecore Lip Color

Tom Ford Moisturecore Lip Color

Tom Ford Moisturecore Lip Color