Milani Desire Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a “bright red.” It’s a brightened, medium red with neutral-to-warm undertones and a smooth, matte finish. It was intensely pigmented and applied with even coverage, though the more liquid-y consistency does make it a little harder to maneuver around the edges. As always, I recommend trying to remove excess product from the applicator or using a lip brush to make it easier to apply. It wore well for eight hours with minimal fading and was a little drying after seven hours. ColourPop Succulent (LE, $6.50) is lighter, brighter (95% similar). Urban Decay 714 (LE, $18.00) is glossier (95% similar). Urban Decay 714 (P, $18.00) is darker (95% similar). Melt Cosmetics Miss Argentina (LE, $19.00) is darker (95% similar). KVD Beauty Underage Red (P, $20.00) is warmer (90% similar). KVD Beauty Tijuana (DC, $21.00) is warmer, glossier (90% similar). Too Faced Lady Balls (P, $21.00) is darker, cooler (90% similar). Hourglass Raven (P, $28.00) is warmer, glossier (90% similar). MAC Fashion Legacy (P, $21.00) is warmer (90% similar). ColourPop Kismet (P, $7.00) is lighter, warmer (90% similar). ColourPop Weekender (LE, $6.00) is darker, cooler (90% similar). Maybelline Siren in Scarlet (P, $7.99) is glossier (90% similar). NARS Jungle Red (DC, $28.00) is lighter, glossier (90% similar). ColourPop Lullaby (LE, $6.00) is warmer (90% similar). Urban Decay Frequency (P, $22.00) is lighter (90% similar). Tom Ford Beauty Nikita (Left) (LE, ) is warmer, glossier (90% similar). KVD Beauty Santa Sangre (LE, $19.00) is darker, cooler (90% similar). Illamasqua Maneater (P, $24.00) is warmer, glossier (90% similar). KVD Beauty Thumbelina (LE, $20.00) is darker, more muted (90% similar). NARS Don't Stop (P, $26.00) is darker (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Milani Romance Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a “deep red.” It’s a medium-dark red with cool, blue undertones and a matte finish. It had semi-opaque pigmentation but a translucency to it–you could see my lip freckle coming through–but doesn’t look streaky, which was a surprise. It had a softer look to it than some liquid matte lipsticks do as a result. It wore for six and a half hours and left a stain behind, and it was neither drying nor hydrating. MAC Candy Cane (LE, $19.00) is darker (95% similar). ColourPop Creeper (DC, $6.50) is lighter (95% similar). Bite Beauty #078 (P, $18.00) is darker (95% similar). Urban Decay Rapid (P, $18.00) is darker (95% similar). Tarte Swamp Family (LE, $20.00) is glossier (95% similar). NARS Cherry Bomb (LE, $26.00) is cooler (90% similar). Sephora Always Red (PiP, $14.00) is lighter, warmer (90% similar). MAC Follow Your Heart (LE, $17.50) is darker, warmer (90% similar). Tarte Bae (P, $20.00) is warmer, glossier (90% similar). NYX Eden (P, $6.00) is glossier (90% similar). Charlotte Tilbury Carina's Love (P, $37.00) is darker, glossier (90% similar). ColourPop Hi Striker (P, $7.00) is darker (90% similar). Urban Decay Rock Steady (P, $18.00) is darker, warmer (90% similar). ColourPop Season 10 (LE, $6.50) is darker, warmer (90% similar). MAC Damn Glamorous (LE, $19.00) is lighter, glossier (90% similar). Charlotte Tilbury Red Carpet Red (P, $37.00) is glossier (90% similar). Urban Decay Crimson (P, $18.00) is darker, warmer (90% similar). Tarte Cheerleader (P, $20.00) is darker, more muted (90% similar). Pretty Vulgar Blood Flower (P, $24.00) is darker, glossier (90% similar). Make Up For Ever Red Ink (LE, ) is warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA SUMMARY | Milani Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is a new, limited edition liquid lipstick that dries to a matte finish. You’ll mostly find them at your local drugstore (I got mine from Walgreens), but they are available online as well through Milani directly. These have a very thin, liquid-y consistency–they easily get outside the lines and in general, the applicator can apply far more than you need, so I highly recommend a little patience and maybe using a lip brush (if you can) to apply and get really precise, neat lines. The formula has a longer dry down–about five to ten minutes before you can press your lips together–and gets very tacky after two minutes or so (do NOT! press your lips together or else you will lift color in large patches!). They’re one of the lesser drying liquid lipsticks I’ve come across (but these did get a bit drying after four to six hours of continuous wear), and they are long-wearing and pigmented. They have a moderately strong sweet, vanilla scent.

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Milani Desire Amore Matte Lip Creme

Milani Desire Amore Matte Lip Creme

Milani Desire Amore Matte Lip Creme

Milani Desire Amore Matte Lip Creme

Milani Desire Amore Matte Lip Creme

Milani Desire Amore Matte Lip Creme

Milani Romance Amore Matte Lip Creme

Milani Romance Amore Matte Lip Creme

Milani Romance Amore Matte Lip Creme

Milani Romance Amore Matte Lip Creme

Milani Romance Amore Matte Lip Creme

Milani Romance Amore Matte Lip Creme