Milani Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is a new, limited edition liquid lipstick that dries to a matte finish. You’ll mostly find them at your local drugstore (I got mine from Walgreens), but they are available online as well through Milani directly. These have a very thin, liquid-y consistency–they easily get outside the lines and in general, the applicator can apply far more than you need, so I highly recommend a little patience and maybe using a lip brush (if you can) to apply and get really precise, neat lines. The formula has a longer dry down–about five to ten minutes before you can press your lips together–and gets very tacky after two minutes or so (do NOT! press your lips together or else you will lift color in large patches!). They’re one of the lesser drying liquid lipsticks I’ve come across (but these did get a bit drying after four to six hours of continuous wear), and they are long-wearing and pigmented. They have a moderately strong sweet, vanilla scent.

Milani Beloved Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a “brown rose.” It’s a muted, medium-dark plummy brown with warm undertones and a matte finish. It had rich, opaque color payoff with a thin, highly spreadable consistency, which gave really smooth and even coverage, but it does make it a little harder to apply if you don’t wipe the applicator a bit prior to application (think of it like mascara). It wore well for eight hours and was a touch drying after six hours of wear. MAC Bad Girl RiRi (LE, $19.00) is glossier (90% similar). NARS Mayflower (DC, $28.00) is less pigmented, glossier (90% similar). ColourPop Bumble (DC, $6.50) is cooler (90% similar). NARS Bansar (P, $25.00) is lighter, warmer, glossier (85% similar). Tarte Front Row (P, $20.00) is darker, cooler (85% similar). Too Faced Pumpkin Spice (LE, $21.00) is darker (90% similar). ColourPop Mosh Pit (LE, $7.00) is darker, glossier (90% similar). KVD Beauty Double Dare (P, $20.00) is cooler (90% similar). Maybelline Nude Nuance (P, $7.99) is darker, more muted, glossier (90% similar). Tarte TBT (P, $20.00) is lighter, cooler (85% similar). Tarte Beach Bum (P, $22.00) is darker, cooler, glossier (85% similar). Urban Decay Liar (DC, $18.00) is lighter, glossier (80% similar). Tarte Delish (P, $20.00) is cooler (80% similar). See comparison swatches / view dupes side-by-side.

Milani Crush Amore Matte Lip Creme ($8.99 for 0.21 fl. oz.) is described as a “warm brick brown.” It’s a dark red-toned brown with warm undertones and a matte finish. It had semi-opaque pigmentation that looked smooth once it dried down, but it was somewhat uneven–there were places that appeared darker than others, even though I didn’t see so much actual streaking. The color lasted for eight hours before having noticeable fading, and it felt a little drying after the six-hour mark. KVD Beauty Plath (LE, $20.00) is cooler (95% similar). ColourPop And Chill (DC, $6.50) is darker, cooler (85% similar). KVD Beauty Vampira (P, $20.00) is darker (80% similar). ColourPop Rooch (LE, $6.50) is darker, cooler (80% similar). ColourPop Kae (LE, $6.50) is darker, warmer (80% similar). ColourPop Lax (DC, $6.50) is darker, cooler (80% similar). ColourPop Limbo (DC, $6.50) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

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Milani Beloved Amore Matte Lip Creme

Milani Beloved Amore Matte Lip Creme

Milani Beloved Amore Matte Lip Creme

Milani Beloved Amore Matte Lip Creme

Milani Beloved Amore Matte Lip Creme

Milani Beloved Amore Matte Lip Creme

Milani Crush Amore Matte Lip Creme

Milani Crush Amore Matte Lip Creme

Milani Crush Amore Matte Lip Creme

Milani Crush Amore Matte Lip Creme

Milani Crush Amore Matte Lip Creme

Milani Crush Amore Matte Lip Creme