Make Up For Ever M102 Artist Rouge Lipstick ($22.00 for 0.12 oz.) is a rich, plum-berry with subtle, warm undertones and a matte finish. This was one of the better shades in the Matte finish; richly pigmented paired with a lightweight, smooth, and velvety consistency that applied easily. The texture didn’t appear dry or unforgiving on the lips, but it didn’t have a strong sheen (though it is not the ultra matte finish of some of the popular liquid lipstick formulas). This shade wore well for over six hours, left behind a fuchsia stain, and was neither drying nor hydrating over time. NARS Trashed (LE, $27.00) is more muted (95% similar). Bobbi Brown Razzberry (P, $37.00) is lighter (90% similar). Urban Decay Nonsense (LE, $18.00) is lighter (95% similar). Illamasqua Shard (P, $24.00) is darker (95% similar). Bite Beauty Radicchio (P, $28.00) is darker, cooler (90% similar). Pat McGrath Executive Realness (P, $38.00) is lighter, brighter (90% similar). MAC Deliciously Forbidden (LE, $19.00) is lighter (90% similar). ColourPop Happy Thoughts (LE, $7.00) is lighter (90% similar). Lisa Eldridge Velvet Myth (LE, $36.00) is darker, more muted (90% similar). ColourPop So Emo-tional (LE, $9.00) is cooler (90% similar). NARS Transeurope Express (P, $26.00) is lighter (90% similar). ColourPop Alt Rock (P, $8.00) is cooler, glossier (90% similar). MAC Fashion Revival (LE, $19.00) is brighter, cooler (90% similar). ColourPop More Better (DC, $6.50) is darker (90% similar). MAC Acai (LE, $19.00) is cooler (85% similar). ColourPop Little Star (LE, $6.50) is darker, warmer (85% similar). ColourPop Scrooge (LE, $6.50) is lighter (90% similar). Anastasia #5 (Vol. 1) (PiP, ) is more muted (90% similar). Rare Beauty Strengthen (P, $20.00) is darker, warmer, glossier (85% similar). Sephora English Rose (86) (P, $14.00) is lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Make Up For Ever M200 Artist Rouge Lipstick ($22.00 for 0.12 oz.) is a medium, peony pink with subtle, warm undertones and a matte finish. The texture had a stronger velvety feel–more like a silicone-based primer–that glided on easily but tended to catch on any imperfections on the lips and emphasized them. It had good color coverage, though it was not fully opaque. On me, this shade wore well for four and a half hours but wore away a bit more noticeably from the center of the lips. I found the formula to be a bit drying as well. ColourPop Spritz (LE, $7.00) is darker (95% similar). Revlon That Girl (P, $12.39) is lighter (95% similar). ColourPop Big Break (P, $7.00) is warmer (95% similar). ColourPop Fetch (LE, $7.00) is lighter, brighter (95% similar). Tom Ford Beauty Virgin Rose (P, $57.00) is glossier (95% similar). Makeup Geek Proper (P, $15.00) is more muted (90% similar). ColourPop Sphynx (P, $10.00) is warmer (90% similar). NARS Marisa (P, $34.00) is glossier (90% similar). Pretty Vulgar Baby Doll Against BS (P, $24.00) is lighter (90% similar). Rare Beauty Energize (P, $20.00) is brighter, warmer (90% similar). Marc Jacobs Beauty Jolly Molly (220) (P, $30.00) is glossier (90% similar). NARS Roman Holiday (P, $27.00) is more shimmery, lighter (90% similar). MAC Love Buddy (LE, $19.00) is lighter (90% similar). Bite Beauty Macaroon (P, $24.00) is darker (90% similar). ColourPop 1st Base (LE, $6.50) is warmer, less glossy (90% similar). ColourPop Prince Charming (LE, $9.00) is darker, cooler (90% similar). ColourPop I Heart That (LE, $8.00) is darker, warmer (90% similar). ColourPop Dilly-Dally (P, $7.00) is warmer (90% similar). MAC 2 Truths and a Lie (LE, $19.00) is cooler (90% similar). ColourPop Little Tings (LE, $7.00) is darker, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Make Up For Ever M201 Artist Rouge Lipstick ($22.00 for 0.12 oz.) is a bright, medium magenta pink with cool, bluish undertones and a matte finish. It had semi-opaque pigmentation–which was a surprise, as these bolder shades tend to be rather pigmented–that went on decently, but it looked a little grainy and uneven in places. The color lasted for six hours but was moderately drying. Makeup Geek Bunny Hop (LE, $12.00) is more muted (95% similar). KVD Beauty Babe (LE, $21.00) is lighter, brighter, glossier (90% similar). MAC Pop Babe (LE, $18.50) is lighter (90% similar). Sephora Whipped Blush (PiP, $14.00) is lighter, brighter (90% similar). MAC Personal Statement (P, $21.00) is brighter, less glossy (90% similar). KVD Beauty Backstage Bambi (P, $19.00) is brighter (90% similar). Bite Beauty Kimchi (DC, $26.00) is darker, glossier (90% similar). Shiseido Peruvian Pink (RS418) (DC, $28.00) is cooler (90% similar). MAC Be Silly (LE, $19.00) is darker, brighter (90% similar). ColourPop Fake Love (P, $10.00) is darker, brighter, cooler (90% similar). MAC Pink Pigeon (P, $19.00) is warmer (90% similar). Bite Beauty #092 (P, $18.00) is brighter (90% similar). KVD Beauty Backstage Bambi (P, $20.00) is lighter, brighter, less glossy (90% similar). MAC Aim for Gorgeous (LE, $19.00) is darker, warmer (85% similar). Tom Ford Beauty Electric Pink (15) (P, $55.00) is darker (85% similar). KVD Beauty Crush (P, $19.00) is lighter, cooler, glossier (85% similar). NYX Shocking Pink (P, $6.00) is brighter (85% similar). MAC Flamboyish (LE, $19.00) is darker, brighter (85% similar). MAC Breathing Fire (P, $19.00) is darker, more pigmented, warmer (85% similar). ColourPop Fruit Fantasy (P, $7.00) is darker, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Make Up For Ever Artist Rouge Lipstick ($22.00 for 0.12 oz.) is supposed to be long-wearing, “extremely pigmented,” and hydrating. It is available in two finishes–Cream and Matte, indicated by the C or M in the beginning of each shade’s name. The Cream formula is richly pigmented, lightly creamy without being too emollient or slippery, and go on smoothly and feel good while worn (wear ranges from four to eight hours, depending on the shade). The Matte formula is thinner and clings somewhat to lips, though it goes on nicely and doesn’t tug, and it doesn’t always look flattering on as it can emphasize imperfections on my lips but really depends on the shade, as some look great on. I found the Cream formula to be moderately hydrating, while the Matte formula was slightly to moderately drying. All shades had a slight, rosy scent to them, though I didn’t notice any taste.

Make Up For Ever M102 Artist Rouge Lipstick

Make Up For Ever M102 Artist Rouge Lipstick

Make Up For Ever M102 Artist Rouge Lipstick

Make Up For Ever M102 Artist Rouge Lipstick

Make Up For Ever M102 Artist Rouge Lipstick

Make Up For Ever M102 Artist Rouge Lipstick

Make Up For Ever M200 Artist Rouge Lipstick

Make Up For Ever M200 Artist Rouge Lipstick

Make Up For Ever M200 Artist Rouge Lipstick

Make Up For Ever M200 Artist Rouge Lipstick

Make Up For Ever M200 Artist Rouge Lipstick

Make Up For Ever M200 Artist Rouge Lipstick

Make Up For Ever M201 Artist Rouge Lipstick

Make Up For Ever M201 Artist Rouge Lipstick

Make Up For Ever M201 Artist Rouge Lipstick

Make Up For Ever M201 Artist Rouge Lipstick

Make Up For Ever M201 Artist Rouge Lipstick

Make Up For Ever M201 Artist Rouge Lipstick