MAC She-Rebel Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a “dark blue-purple.” It’s a muted, medium-dark purple with bluish shimmer. It looks a lot bluer swatched, but the semi-opaque coverage means the natural color of the lips comes through noticeably–and I think that’s why it appears less blue and more purple on lips. Initially, I expected it to be closer to OCC Technopagan, but it really isn’t. I wish it was more opaque, because application is troublesome as the color goes on unevenly and looks patchy. It lasted for four hours and was somewhat moisturizing while worn. MAC Till Death Do Us Part (LE, $20.00) is cooler (90% similar). MAC Dreamz (LE, $18.00) is more muted (90% similar). Anastasia Purple Rain (-, $16.00) is more shimmery, lighter (90% similar). Maybelline Royal (P, $7.99) is less shimmery (90% similar). NYX Betrayal (P, $6.00) is darker, warmer (80% similar). MAC Night and Daze (P, $21.00) is less shimmery, lighter, cooler (85% similar). Estee Lauder Shameless Violet (P, $32.00) is less shimmery, lighter, less glossy (85% similar). KVD Beauty Televator (P, $22.00) is more shimmery, darker, less glossy (85% similar). ColourPop Be-dazzled (LE, $6.50) is less shimmery, darker (80% similar). Makeup Geek Backstage (P, $15.00) is warmer (80% similar). NYX Immortal (P, $6.00) is lighter, brighter, cooler (80% similar). Giorgio Armani #604 (P, $29.00) is lighter, less pigmented (80% similar). See comparison swatches / view dupes side-by-side.

MAC How Chic is This Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a “violet purple.” It’s a brightened, magenta purple with warm, pink tones and fine violet pearl. It had semi-opaque color coverage that went on evenly with smooth, streak-free color that lasted for four hours on me. It was lightly hydrating over time. Urban Decay Bittersweet (DC, $26.00) is more muted (90% similar). Urban Decay Jawbreaker (P, $20.00) is less shimmery, lighter (90% similar). Make Up For Ever 501 Purple (P, $19.00) is cooler (90% similar). Marc Jacobs Beauty Boys Don't Cry (358) (PiP, $29.00) is darker, more muted (90% similar). MAC Narcissus (LE, $20.00) is lighter, brighter (90% similar). Anastasia Grape Jelly (P, $16.00) is lighter (85% similar). Marc Jacobs Beauty Truth or Dare (208) (DC, $28.00) is warmer (85% similar). MAC Snuggle Up (LE, $20.00) is less shimmery, lighter (85% similar). Marc Jacobs Beauty Raspberry Beret (356) (PiP, $29.00) is less shimmery, warmer (85% similar). Cle de Peau Fast Lane (15) (P, $48.00) is less shimmery, lighter (85% similar). MAC Heroine (P, $21.00)(85% similar). MAC Love You Big Time (P, $10.00) is lighter (80% similar). MAC Dilly Dazzle (P, $10.00) is less shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.

MAC Modern Drama Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a “dark plum.” It’s a muted, medium-dark berry-burgundy with subtle, cooler undertones and a creamy, glossy finish. It had a slightly thinner consistency compared to other shades, and it went on surprisingly evenly for such a vampy shade that was only semi-opaque. You can see that lip lines are a little darkened, but it is very subtle. It lasted for five hours, but I had a little bit of feathering on my upper lip. MAC Baby's a Vamp (P, $21.00) is lighter (95% similar). Urban Decay Apocalypse (DC, $26.00) is darker, more muted (90% similar). Wet 'n' Wild Dark Wine (P, $0.99) is cooler (90% similar). Anastasia Black Cherry (-, $16.00) is darker (90% similar). Anastasia Berry (-, $16.00) is darker (90% similar). MAC Sin (LE, $21.00) is darker, warmer (90% similar). MAC Desire (P, $21.00) is warmer (90% similar). Tom Ford Beauty Orchid Fatale (P, $54.00) is brighter, warmer (85% similar). MAC Perpetual Holiday (P, $24.00) is darker (90% similar). Dior Intrigue (995) (P, $35.00) is lighter, brighter, cooler (85% similar). MAC Lust for Life (LE, $21.00) is more shimmery, lighter, brighter (85% similar). MAC Modern Lure (LE, $21.00) is lighter (85% similar). Bobbi Brown After Party (P, $27.00) is lighter (85% similar). MAC Peer Pressure (LE, $20.00) is lighter, brighter (90% similar). NARS Deviant (P, $26.00) is darker, warmer (85% similar). NARS Baden Baden (LE, $26.00) is darker (85% similar). Maybelline Caviar Couture (050) (P, $8.99) is lighter, brighter, cooler (85% similar). MAC Sultana (LE, $20.00) is lighter, warmer (85% similar). NARS Unspeakable (P, $26.00) is cooler (85% similar). Marc Jacobs Beauty Supa Dupa Fly (350) (P, $29.00) is darker, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA SUMMARY | MAC Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is supposed to have intense, vivid color paired with a moisturizing, glossy, long-wearing formula. Some shades are very pigmented while others are semi-opaque, and some shades apply evenly while others are more streaky. They have a light-medium thick consistency that’s not heavy or goopy, but it’s not really thin; however, they’re really smooth and creamy, so they feel nice on. There’s no tackiness initially, and it feels a lot like lip balm to me–soft, smooth, and my lips felt supple. I find they develop light to moderate tackiness as they wear on. They wear anywhere from three to five hours and are lightly to moderately hydrating over time. The formula has strong, vanilla scent (stronger than their lipsticks; I can smell it for a bit even when it is applied, not just in the tube) but no discernible taste.

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MAC She-Rebel Vamplify Lipgloss

MAC She-Rebel Vamplify Lipgloss

MAC She-Rebel Vamplify Lipgloss

MAC She-Rebel Vamplify Lipgloss

MAC She-Rebel Vamplify Lipgloss

MAC She-Rebel Vamplify Lipgloss

MAC How Chic is This Vamplify Lipgloss

MAC How Chic is This Vamplify Lipgloss

MAC How Chic is This Vamplify Lipgloss

MAC How Chic is This Vamplify Lipgloss

MAC How Chic is This Vamplify Lipgloss

MAC How Chic is This Vamplify Lipgloss

MAC Modern Drama Vamplify Lipgloss

MAC Modern Drama Vamplify Lipgloss

MAC Modern Drama Vamplify Lipgloss

MAC Modern Drama Vamplify Lipgloss

MAC Modern Drama Vamplify Lipgloss

MAC Modern Drama Vamplify Lipgloss