ColourPop LAX Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “vampy blackened red.” It’s a very, very dark burgundy with subtle, warm undertones and a matte finish. It felt almost powdery after it dried down, and it was a shade that was challenging to apply evenly as it dried down quickly. It faded unevenly for me, though it wasn’t too noticeable as it stained the lips a bit underneath. The color lasted for six hours decently, and it was drying after four hours of wear. ColourPop Prim (P, $7.00) is glossier (90% similar). MAC Deep Love (LE, $19.00) is glossier (90% similar). Anastasia #6 (Vol. 1) (PiP, ) is glossier (90% similar). KVD Beauty Vampira (P, $20.00) is lighter (90% similar). MAC Lingering Kiss (LE, $19.00) is cooler, glossier (90% similar). Sephora Autumn Wind (54) (P, $14.00) is cooler (90% similar). MAC Antique Velvet (P, $19.00) is cooler, glossier (90% similar). Tarte Frenemy (P, $20.00) is glossier (90% similar). Obsessive Compulsive Cosmetics Anita (DC, $18.00) is glossier (90% similar). ColourPop Paramour (LE, $7.00) is cooler, glossier (90% similar). MAC Living Legend (LE, $19.00) is cooler, glossier (90% similar). Urban Decay Disturbed (DC, $18.00) is glossier (90% similar). Too Faced Chocolate Cherries (P, $21.00) is glossier (90% similar). Anastasia Bittersweet (LE, $20.00) is lighter (90% similar). NARS Done It Again (P, $26.00) is darker, warmer (85% similar). Estee Lauder Desirous (P, $32.00) is lighter, glossier (85% similar). MAC Runner (LE, $19.00) is lighter, cooler, glossier (85% similar). KVD Beauty Crucifix (P, $20.00) is lighter (90% similar). MAC Patricia Bright (LE, $19.00) is warmer, glossier (85% similar). KVD Beauty Hawkwind (P, $20.00) is lighter (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

ColourPop Limbo Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deep chocolate brown.” It’s a muted, dark brown with warm, reddish undertones and a matte finish. It had mostly opaque pigmentation that applied fairly evenly and smoothly. The consistency was easily spread across the lips but didn’t easily feather or skip outside the natural lip line. It wore well for seven hours but faded a bit faster from the center of the lips. Too Faced Naughty by Nature (P, $21.00) is cooler (95% similar). ColourPop Kae (LE, $6.50) is lighter, warmer (90% similar). Anastasia Maude (P, $20.00) is darker, brighter (90% similar). NYX Maison (P, $6.00) is cooler, glossier (90% similar). Tarte Fortune (P, $20.00) is lighter (85% similar). Tarte Crop Top (P, $20.00) is lighter, glossier (85% similar). Anastasia Malt (P, $20.00) is darker, warmer (85% similar). KVD Beauty Hilda (LE, $20.00) is lighter (80% similar). MAC Victorian (LE, $19.00) is more shimmery, darker, cooler (85% similar). Tarte Wannabe (P, $20.00) is darker, cooler (85% similar). Anastasia Bittersweet (LE, $20.00) is cooler (85% similar). Maybelline Coffee Addiction (DC, $7.49) is lighter, glossier (80% similar). ColourPop Hollywood Blvd. (P, $6.00) is lighter, warmer (85% similar). ColourPop Chilly Chili (LE, $6.50) is lighter, cooler (90% similar). Anastasia #8 (Vol. 1) (PiP, ) is lighter (85% similar). Tom Ford Beauty Gustavo (LE, $36.00) is lighter, glossier (80% similar). NARS Deborah (P, $34.00) is lighter, warmer, glossier (80% similar). Maybelline Grey Over It (DC, $7.49) is lighter, more muted, cooler (85% similar). MAC Patricia Bright (LE, $19.00) is cooler, glossier (80% similar). NARS Done It Again (P, $26.00) is darker, cooler (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Formula Summary: ColourPop Ultra Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent.

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ColourPop LAX Ultra Matte Liquid Lipstick

ColourPop LAX Ultra Matte Liquid Lipstick

ColourPop LAX Ultra Matte Liquid Lipstick

ColourPop LAX Ultra Matte Liquid Lipstick

ColourPop LAX Ultra Matte Liquid Lipstick

ColourPop LAX Ultra Matte Liquid Lipstick

ColourPop Limbo Ultra Matte Liquid Lipstick

ColourPop Limbo Ultra Matte Liquid Lipstick

ColourPop Limbo Ultra Matte Liquid Lipstick

ColourPop Limbo Ultra Matte Liquid Lipstick

ColourPop Limbo Ultra Matte Liquid Lipstick

ColourPop Limbo Ultra Matte Liquid Lipstick