ColourPop Beeper Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “warm mid-tone taupe.” It’s a muted, medium-dark rosy brown with subtle, warm undertones and a flat, matte finish. I could see this leaning more neutral on those with naturally pink or cool-toned complexions. It had good pigmentation that applied with smooth, even color without “cracking” or emphasizing lip lines. The color lasted for seven hours on me and was lightly drying after four hours of wear. KVD Beauty Bow 'n' Arrow (P, $20.00) is lighter (95% similar). MAC Burnt Spice (P, $21.00) is brighter (95% similar). Anastasia Coconut (LE, $18.00) is darker, cooler (90% similar). MAC Age/Sex/Location (LE, $19.00) is glossier (90% similar). Giorgio Armani Rialto (104) (P, $38.00) is glossier (90% similar). ColourPop Can U Even (P, $9.00) is lighter, cooler (90% similar). Tom Ford Beauty Evan (P, $36.00) is darker, glossier (90% similar). Anastasia #11 (Vol. 1) (PiP, ) is warmer, glossier (90% similar). ColourPop Muneca (DC, $6.50) is darker, cooler (90% similar). ColourPop Up All Night (DC, $6.50) is lighter, warmer (90% similar). MAC Half 'n' Half (P, $19.00) is lighter, glossier (90% similar). Sephora Alter-ego (72) (P, $14.00) is lighter (95% similar). MAC Bronx (P, $19.00) is lighter, cooler (90% similar). NARS Rowdy (LE, $27.00) is lighter, cooler (90% similar). Dose of Colors Nude Chica (LE, $18.00) is lighter, cooler (90% similar). MAC Sweet Thing (LE, $21.00) is lighter (90% similar). Tarte Bestie (LE, $20.00) is cooler (85% similar). KVD Beauty Ludwig (P, $20.00) is lighter, cooler (90% similar). Bite Beauty Cashew (P, $24.00) is darker, glossier (95% similar). NARS Get It On (P, $26.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

ColourPop Clueless Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “dusty mauve pink.” It’s a muted, medium pink with neutrla-to-cool undertones and a matte finish. It is funny that ColourPop said “Never look like a full-on Monet” with this shade, because it actually looks quite horrific up-close as the color cracks and is very prone to flaking while worn. It had the color payoff, but it lacked the smoothness and more even fading/wear of the majority of the line. It was moderately drying and lasted for five hours before it had turned patchy and uneven enough that it needed to be removed. MAC Angel (P, $19.00) is cooler, glossier (85% similar). ColourPop Last Call (LE, $7.00) is lighter, glossier (90% similar). ColourPop Love Muffin (P, $7.00) is lighter, glossier (90% similar). MAC Crème Cup (PiP, $19.00) is lighter, glossier (90% similar). Jouer Blush (P, $18.00) is darker (90% similar). KVD Beauty Lovecraft (DC, $21.00) is darker, warmer (85% similar). Charlotte Tilbury Pillow Talk (P, $22.00) is darker, warmer (85% similar). ColourPop Shimmy (LE, $6.50) is lighter, cooler (90% similar). Maybelline Peach Buff (P, $7.99) is lighter (85% similar). ColourPop Contempo (DC, $7.00) is darker, glossier (85% similar). Urban Decay Backtalk (DC, $18.00) is darker, glossier (90% similar). Tarte Cabana Boy (P, $22.00) is darker, glossier (85% similar). KVD Beauty Melancholia (P, $20.00) is lighter, brighter, cooler (85% similar). ColourPop Cami (P, $6.00) is darker, warmer (80% similar). Too Faced Queen B (P, $21.00) is darker, cooler (90% similar). Bite Beauty Sake (DC, $26.00) is darker, glossier (85% similar). ColourPop Bianca (DC, $6.50) is more muted, cooler (85% similar). Dose of Colors A Mauve Story (LE, $18.00) is lighter, warmer (80% similar). KVD Beauty Magick (DC, $21.00) is darker, glossier (80% similar). See comparison swatches / view dupes side-by-side.

Formula Summary: ColourPop Ultra Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent.

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ColourPop Beeper Ultra Matte Liquid Lipstick

ColourPop Beeper Ultra Matte Liquid Lipstick

ColourPop Beeper Ultra Matte Liquid Lipstick

ColourPop Beeper Ultra Matte Liquid Lipstick

ColourPop Beeper Ultra Matte Liquid Lipstick

ColourPop Beeper Ultra Matte Liquid Lipstick

ColourPop Clueless Ultra Matte Liquid Lipstick

ColourPop Clueless Ultra Matte Liquid Lipstick

ColourPop Clueless Ultra Matte Liquid Lipstick

ColourPop Clueless Ultra Matte Liquid Lipstick

ColourPop Clueless Ultra Matte Liquid Lipstick

ColourPop Clueless Ultra Matte Liquid Lipstick