Tarte Texas Toast Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is a muted, medium rosy mauve with subtle, warm undertones and a satin finish. It had a light-medium consistency that was slightly mousse-like, not as thin as some of the Lip Paints have been. It had a smooth feel on the lips, but it slides around noticeably. The color lasted for four and a half hours on me with some color fading more strongly from the center of the mouth, and the formula was somewhat drying overall. Maybelline Gone Greige (DC, $7.49) is darker, cooler (90% similar). Urban Decay Oblivion (DC, $18.00) is lighter, cooler (80% similar). Too Faced Cool Girl (P, $21.00) is lighter, warmer (85% similar). ColourPop Bianca (DC, $6.50) is lighter, less glossy (80% similar). ColourPop Stingraye (LE, $6.50) is darker, warmer, less glossy (80% similar). See comparison swatches / view dupes side-by-side.

Tarte Swamp Family Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is a bright, medium red with strong, blue undertones and a mostly matte finish. The texture of this shade was more mousse-like and a lot less water-like compared to the majority of Lip Paints I have tried, so I could feel it sitting on the lips more as a result, as it almost feels a little clay-like on (but not as heavy as legitimate clay!). It was very pigmented, and the color spread evenly across the lips. It wore well for over six hours, but it was moderately drying over time. Bite Beauty Sour Cherry (DC, $26.00) is glossier (95% similar). ColourPop London Fog (P, $7.00) is darker (95% similar). Revlon Bread Winner (P, $12.39) is brighter, warmer (95% similar). Tarte Bae (P, $20.00) is warmer (95% similar). Make Up For Ever Red Ink (LE, ) is warmer (90% similar). MAC Carmine Rouge (LE, $19.00) is glossier (95% similar). MAC Candy Cane (LE, $19.00) is darker (95% similar). Tom Ford Beauty LA Woman (P, $60.00) is darker (95% similar). NYX Eden (P, $6.00) is brighter (95% similar). MAC Ruby Woo (Matte) (LE, $19.00) is brighter (95% similar). Tarte Juicy (LE, $20.00) is warmer (95% similar). Hourglass My Icon Is (P, $34.00) is brighter (95% similar). Bite Beauty #078 (P, $18.00) is lighter, less glossy (95% similar). NARS Cherry Bomb (LE, $26.00) is cooler, less glossy (90% similar). MAC Frenesi (LE, $19.00) is warmer (95% similar). Pretty Vulgar Blood Flower (P, $24.00) is brighter (95% similar). MAC Como La Flor (LE, $19.00) is darker, more muted, warmer (95% similar). Milani Romance (LE, $8.99) is less glossy (95% similar). MAC Ruby Woo (P, $19.00) is darker, less glossy (95% similar). ColourPop Creeper (DC, $6.50) is lighter, less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

As far as I know, both of these shades are sold out online, but I know that Sephora will have them in-store on July 8th and yesterday at Ulta stores (Texas Toast only).

FORMULA OVERVIEW | Tarte Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is supposed to be a pigmented, matte liquid lipstick that’s long-wearing. First thing to note is that these never fully dry down, so they are not transfer-proof, but they are less drying than the typical liquid lipstick that dries down completely. They are quite pigmented and despite transferring onto cups, while you eat, and so forth, a lot of the color is left behind. You can also touch-up without having to completely remove the formula. The texture is inconsistent; some shades are thin and have a soft shine even after ten minutes of wear, while others are almost mousse-like in the tube, and these ones tend to be more matte from the get-go. There is a very subtle mint scent, but I don’t notice it at all once it is on. I do notice that it is easier to get these on the teeth than other lip products. The formula is lightly to moderately drying over time with average to long-wear, depending on the shade. Some shades settled into lip lines over time. The majority are satin to semi-matte with a little sheen, which you can either blot once for a matte finish or wait about an hour or two for it to naturally mattify (like any satin finish really).

Tarte Texas Toast Tarteist Lip Paint

Tarte Texas Toast Tarteist Lip Paint

Tarte Texas Toast Tarteist Lip Paint

Tarte Texas Toast Tarteist Lip Paint

Tarte Texas Toast Tarteist Lip Paint

Tarte Texas Toast Tarteist Lip Paint

Tarte Swamp Family Tarteist Lip Paint

Tarte Swamp Family Tarteist Lip Paint

Tarte Swamp Family Tarteist Lip Paint

Tarte Swamp Family Tarteist Lip Paint

Tarte Swamp Family Tarteist Lip Paint

Tarte Swamp Family Tarteist Lip Paint