Sephora Lady Luck (30) Ultra Shine Lip Gel ($14.00 for 0.11 oz.) is a muted, medium red with warm undertones and pink and copper shimmer. It had mostly opaque coverage with slight translucency that gave it a gel-like appearance on the lips. It was comfortable to wear and applied beautifully while lasting for four and a half hours on me. Chanel Chene Rouge (212) (P, $30.00) is less shimmery (95% similar). Make Up For Ever 405P Pearly Plum (P, $19.00) is more shimmery, lighter, less pigmented (85% similar). MAC Hell Bound (LE, $21.00) is more shimmery (90% similar). Bite Beauty Seven (Watercolor) (LE, ) is less shimmery, lighter (85% similar). Marc Jacobs Beauty Shooting Stars (316) (DC, $28.00) is more muted, warmer (80% similar). MAC Enchanter (LE, $20.00) is darker, more muted (85% similar). Urban Decay Brickhouse (DC, $26.00) is darker (85% similar). Huda Beauty Saucey (P, $18.00) is more shimmery, darker (80% similar). See comparison swatches / view dupes side-by-side.

Sephora Fig Jam (31) Ultra Shine Lip Gel ($14.00 for 0.11 oz.) is cool-toned violet with a jelly-like finish. The consistency is thicker and heavier compared to most glosses in the range–it has more in common with petroleum jelly than your typical gloss as it is so much thicker. It still has the glossy, high-shine finish, but it appears more like a stain on. On me, it tended to look like an uneven, fuchsia-like stain. It lasted for three hours. Originally, Sephora didn’t have descriptions up for this range, but now they’re listing the finish, which they describe as “clear” for this one (the others include descriptions like “shimmer” and “pearl”) — but it seems to define the thicker, more jelly-like shades; I think “translucent jelly” or “sheer” might be more apt descriptions. Sephora Raspberry Punch (21) (P, $12.00) is warmer (95% similar). MAC Loud & Lovely (P, $20.00) is lighter (95% similar). Maybelline Mystical Magenta (610) (P, $8.99) is more shimmery (90% similar). Bobbi Brown Electric Violet (P, $24.00) is more shimmery (90% similar). Dior Hollywood (688) (P, $35.00) is lighter, brighter (90% similar). Buxom Berry Blast (PiP, $19.00) is lighter, more pigmented (90% similar). Tarte Indulging (LE, ) is lighter (90% similar). Maybelline Opalescent Orchid (515) (P, $8.99) is brighter (90% similar). Urban Decay Jawbreaker (P, $20.00) is more pigmented (85% similar). MAC Snuggle Up (LE, $20.00) is darker, more pigmented, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Sephora Poppy Field (33) Ultra Shine Lip Gel ($14.00 for 0.11 oz.) is bright, medium orange-red with warm undertones and a cream finish. It had semi-opaque pigmentation that covered well and evenly while still letting the natural lip color come through slightly, which gave it a “lighter” appearance. The texture was comfortable and applied easily, while the color lasted for four hours on me. Maybelline Signature Scarlet (020) (P, $8.99) is darker, brighter (95% similar). MAC Berry Bold (LE, $20.00) is lighter (95% similar). Urban Decay Punch Drunk (DC, $26.00) is lighter, warmer (95% similar). MAC Knockout (LE, $21.00) is lighter (95% similar). Shiseido Lust (RD305) (P, $25.00) is lighter, brighter (90% similar). Revlon HD Fire Opal (560) (DC, $8.99) is lighter, brighter, more pigmented (90% similar). MAC Ablaze (LE, $21.00) is more shimmery, lighter, warmer (90% similar). MAC Always and Forever (P, $24.00) is less pigmented, warmer (90% similar). MAC Flash Drive (LE, $20.00) is darker, brighter (90% similar). MAC Velvet Me (LE, $21.00) is cooler (85% similar). Illamasqua Temper (P, $22.00) is lighter, brighter, warmer (85% similar). Maybelline So Hot (P, $7.99) is darker, brighter (85% similar). MAC Fortune Red (LE, $21.00) is cooler (85% similar). Urban Decay Bang (P, $20.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Formula Summary: It is supposed to be “inspired by gel nail polishes” with an “ultra-light” texture and hydrating formula. The range as of fall 2015 seems to range from clear to mostly opaque with a slight translucency that gives them a squishy, jelly-like look with the average shade between semi-sheer and semi-opaque. They’re lightweight, comfortable to wear, and mostly non-sticky. I haven’t noticed a taste, but there is a sweet vanilla, almost caramel-like scent (it is a little on the synthetic side, but I don’t notice the scent when I’m wearing it). Despite having a smoother, mostly non-sticky feel, the formula has decent wear time (three to five hours) and is hydrating. All in all, it’s a nice formula that outdoes a lot of the more recently released new gloss formulas on the market–and at a fraction of the cost–when the shade is more pigmented, but when it is sheerer (especially the lighter shades), there is often settling into lip lines. One thing to note, though, is despite seeming like quite a big tube of gloss, it contains only 0.11 fl. oz. It has an interesting hourglass-shaped applicator, where it is curved inversely and can fit the curve of the lip.

Sephora Lady Luck (30) Ultra Shine Lip Gel

Sephora Lady Luck (30) Ultra Shine Lip Gel

Sephora Lady Luck (30) Ultra Shine Lip Gel

Sephora Lady Luck (30) Ultra Shine Lip Gel

Sephora Lady Luck (30) Ultra Shine Lip Gel

Sephora Lady Luck (30) Ultra Shine Lip Gel

Sephora Fig Jam (31) Ultra Shine Lip Gel

Sephora Fig Jam (31) Ultra Shine Lip Gel

Sephora Fig Jam (31) Ultra Shine Lip Gel

Sephora Fig Jam (31) Ultra Shine Lip Gel

Sephora Fig Jam (31) Ultra Shine Lip Gel

Sephora Fig Jam (31) Ultra Shine Lip Gel

Sephora Poppy Field (33) Ultra Shine Lip Gel

Sephora Poppy Field (33) Ultra Shine Lip Gel

Sephora Poppy Field (33) Ultra Shine Lip Gel

Sephora Poppy Field (33) Ultra Shine Lip Gel

Sephora Poppy Field (33) Ultra Shine Lip Gel

Sephora Poppy Field (33) Ultra Shine Lip Gel