Sephora Colorful Eyeshadow ($10.00 for 0.07 oz.) is supposed to be “highly pigmented, long-lasting” powder eyeshadow with 10-hour wear and “an ultrasmooth, blendable texture.” For the most part, I find the range to have good color payoff, blendability, and wear, though they do not typically last as long as 10 hours (more like eight).

Sephora Free Hug Colorful Eyeshadow ($10.00 for 0.07 oz.) is a medium, rosy taupe with warm undertones and an almost metallic-like sheen. It had good color payoff with a soft, lightly dusty consistency that was blendable and didn’t look dry on the skin. The color started to fade after eight hours of wear.
Dior House of Pinks #4 (LE, ) is warmer (95% similar). Giorgio Armani Terra Sienna #2 (PiP, ) is warmer (95% similar). Too Faced Winter Dream (LE, $16.00) is more shimmery (90% similar). Tarte Poker Face (LE, $14.00) is cooler (90% similar). LORAC Ametrine (LE, $19.00) is more shimmery (90% similar). theBalm #32 (P, $6.50) is lighter (90% similar). BH Cosmetics Foil Eyes #16 (PiP, ) is lighter (90% similar). Tarte Haunting (LE, ) is less shimmery, lighter (90% similar). Burberry Rosewood (202) (P, $29.00) is warmer (90% similar). NARS Stag Film (LE, $29.00) is darker, warmer (90% similar). L'Oreal Pain au Chocolat (P, $5.99) is lighter (90% similar). MAC Morning Frost (DC, $18.00) is lighter (90% similar). Urban Decay Horizon (DC, $20.00) is more shimmery, darker (85% similar). Burberry Dusky Mauve No. 108 (P, $30.00) is warmer (85% similar). Clarins Rosewood #2 (PiP, ) is lighter, brighter (85% similar). Tarte Steel the Scene (LE, ) is darker (85% similar). Dior Precious Embroidery #1 (LE, ) is more shimmery, cooler (85% similar). MAC Mad Mod (LE, ) is darker (85% similar). Too Faced Sugared Raisin (LE, $16.00) is more shimmery, lighter (80% similar). Make Up For Ever I544 Pink Granite (DC, $21.00) is less shimmery, darker (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Sephora Early Frost Colorful Eyeshadow ($10.00 for 0.07 oz.) is a bright white with a subtle, bluish tint and frosted sheen. It had semi-opaque color payoff that was somewhat buildable in practice. The texture was slightly firmer and thinner, but it wasn’t powdery or difficult to blend out on the skin. This shade wore well for eight hours before creasing. Make Up For Ever I120 Snow Gray (DC, $21.00) is warmer (95% similar). MAC Crystal Avalanche (DC, $17.00) is less shimmery (95% similar). Dior Precious Embroidery #2 (LE, ) is less shimmery, warmer (95% similar). BH Cosmetics Foil Eyes #1 (PiP, ) is warmer (95% similar). NYX Frostbite (P, $6.00) is lighter (95% similar). Tom Ford Beauty Cobalt Rush #1 (P, ) is darker (95% similar). MAC 2x Dare #1 (LE, ) is more shimmery (95% similar). Smashbox Cosmic (LE, ) is more shimmery (95% similar). Tom Ford Beauty Ice Queen #1 (PiP, ) is warmer (90% similar). Make Up For Ever D200 Crystalline Mauve Turquoise (DC, $21.00) is lighter, brighter (90% similar). Urban Decay Roadstripe (LE, $19.00) is darker (90% similar). Burberry Optic White (000) (P, $29.00) is warmer (90% similar). Marc Jacobs Beauty About Last Night No. 10 (LE, ) is darker, more muted (90% similar). Maybelline Too Cool (P, $6.99) is brighter (90% similar). ColourPop Zero (LE, $4.50) is warmer (90% similar). MAC White Frost (P, $17.00) is lighter, warmer (90% similar). Inglot #453 (P, $7.00) is less shimmery, brighter (90% similar). Too Faced Frost (LE, $16.00) is more shimmery, warmer (90% similar). Dior Blue Garden #2 (LE, ) is more shimmery (90% similar). ColourPop Pay the Piper (LE, $4.50) is darker, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Sephora Messenger Bird Colorful Eyeshadow ($10.00 for 0.07 oz.) is a bright, light-medium sky blue with cool undertones and a frosted finish. It had good color payoff with a fairly soft, smooth, and blendable texture–this one felt a little looser overall, so it wasn’t perfect in texture. On me, the color started to crease after eight hours of wear. Make Up For Ever #25 (P, $23.00) is lighter (95% similar). Wet 'n' Wild I'm His Breezey #4 (DC, $2.29) is less shimmery, more muted (90% similar). MAC Indigo Blend #1 (LE, ) is more muted (90% similar). Sleek MakeUP Acid #6 (PiP, $9.99) is lighter, warmer (90% similar). BH Cosmetics Club Tropicana #4 (LE, ) is more shimmery, darker, warmer (85% similar). BH Cosmetics Foil Eyes 2 #23 (PiP, ) is more shimmery, lighter (85% similar). NARS Grand Large (LE, $28.00) is more shimmery, lighter, warmer (85% similar). BH Cosmetics Foil Eyes #25 (PiP, ) is darker, warmer (85% similar). BH Cosmetics Club Tropicana #25 (LE, ) is lighter, warmer (85% similar). bareMinerals Bravo (P, ) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Sephora Diving in Australia Colorful Eyeshadow ($10.00 for 0.07 oz.) is a dark, navy blue with cool undertones and a frosted sheen. The consistency was denser, more cream-like with a very smooth, blendable texture when I worked with it. It had great pigmentation, which applied well to bare skin. The color started to fade after eight hours. Sephora Aja (LE, ) is more muted (95% similar). NARS Cressida (P, $29.00) is cooler (95% similar). Tarte Dark Seas (P, $14.00) is lighter, warmer (95% similar). Dior Rivage #5 (LE, ) is less shimmery (95% similar). MAC Weirdly Wonderful (LE, $17.00) is less shimmery, lighter (95% similar). LORAC Cobalt (LE, $19.00) is darker (95% similar). Make Up For Ever I218 Indigo Blue (DC, $21.00) is darker (95% similar). MAC Blue Black (LE, $17.00) is warmer (95% similar). Urban Decay Evidence (DC, $19.00) is darker (95% similar). Urban Decay Paralyzed (LE, $19.00) is less shimmery, darker, more muted (95% similar). Urban Decay Danger (LE, $19.00) is darker (95% similar). ColourPop Luckfully (P, $6.00) is less shimmery, darker (90% similar). ColourPop Etiquette (LE, $6.00) is less shimmery, darker (90% similar). Giorgio Armani Spring-Summer '17 (LE, $39.00) is less shimmery, lighter, brighter (90% similar). ColourPop Kimono (LE, $6.00) is less shimmery, lighter (90% similar). KVD Beauty Estrella (LE, ) is darker (90% similar). KVD Beauty Ministry (LE, ) is more muted (90% similar). MAC Blue Envy (LE, $17.00) is lighter (90% similar). Moira Holy Moly (P, $7.50) is less shimmery, warmer (90% similar). Buxom Bulldog (P, $18.00) is less shimmery (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Sephora Luxurious Boot Camp Colorful Eyeshadow ($10.00 for 0.07 oz.) is a blackened forest green with subtle, warmer undertones and a mix of cooler, emerald green and warmer, gold glitter. The texture was very chunky, even though it felt almost “wet” to the touch, and was hard to manipulate on the skin as it would look uneven and turn patchy at times. It had a fair amount of fall out while worn. Urban Decay Zodiac (DC, $20.00) is more shimmery, more pigmented (95% similar). Chanel Empreinte du Desert #3 (LE, ) is lighter (95% similar). Charlotte Tilbury Emerald Eyes (LE, $34.00) is more shimmery (90% similar). Urban Decay Hundred (LE, $19.00) is darker, brighter (90% similar). Guerlain Les Precieux #1 (LE, ) is darker, warmer (90% similar). Urban Decay Protest (-, $19.00) is warmer (90% similar). KVD Beauty Craft (LE, ) is darker (90% similar). Guerlain Khaki Mono (07) (P, $34.00) is lighter, warmer (90% similar). MAC Humid (P, $17.00) is lighter, brighter (90% similar). Anastasia Peacock (DC, $12.00) is darker, cooler (90% similar). Make Up For Ever D308 Aquatic Khaki (DC, $17.00) is darker, more muted (90% similar). Sugarpill Junebug (P, $13.00) is more pigmented, warmer (90% similar). Make Up For Ever ME310 Fir Tree Green (DC, $21.00) is darker (85% similar). L'Oreal Golden Emerald (P, $7.99) is brighter, warmer (90% similar). Huda Beauty Python #5 (LE, ) is less shimmery, less pigmented, cooler (85% similar). MAC Bird of Prey (LE, $21.00) is darker, cooler (85% similar). Tom Ford Beauty TFX10 (LE, $36.00) is darker (85% similar). Dose of Colors Harpoon (LE, ) is more shimmery, warmer (80% similar). Urban Decay Zodiac (P, $22.00) is more shimmery, darker (80% similar). MAC Swing on a Star (LE, $25.00) is more shimmery, darker (80% similar). See comparison swatches / view dupes side-by-side.

Sephora Roasted Chestnuts Colorful Eyeshadow ($10.00 for 0.07 oz.) is a dark brown with a subtle, gray-ish tint paired with warmer undertones and a matte finish. It had good pigmentation, but the texture was dustier and thinner, which translated into a harder-to-apply eyeshadow on the eye, as it would get a little patchy. This one benefits greatly from a primer. The color started to fade after eight hours of wear. Make Up For Ever M626 Neutral Brown (DC, $21.00) is warmer (95% similar). Tarina Tarantino Delightful #5 (DC, ) is warmer (95% similar). Guerlain Les Cendres #3 (LE, ) is cooler (95% similar). MAC Bewitchin' (LE, $17.00) is warmer (95% similar). MAC Brun (P, $17.00)(100% similar). Wet 'n' Wild Nude Awakening #1 (PiP, ) is darker (95% similar). KVD Beauty Vox (LE, ) is darker (95% similar). MAC Mystery (DC, $17.00) is lighter (95% similar). Anastasia Cyprus Umber (PiP, $12.00) is cooler (95% similar). Anastasia Ash Brown (P, $12.00) is warmer (90% similar). Too Faced Sexspresso (PiP, $16.00) is warmer (90% similar). Too Faced La Femme (LE, $16.00) is warmer (90% similar). Bobbi Brown Hot Stone (LE, $22.00) is warmer (90% similar). Too Faced Dolly (PiP, $16.00) is warmer (90% similar). Tarte Espresso Yourself (LE, ) is lighter (90% similar). Too Faced Knockout (LE, $16.00) is darker (90% similar). Make Up For Ever M618 Espresso (DC, $21.00) is darker, warmer (90% similar). theBalm Woodie (LE, $16.00) is warmer (90% similar). Wet 'n' Wild Not a Basic Peach #7 (PiP, ) is darker, cooler (85% similar). MAC Ground Brown (P, $17.00) is warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Sephora Free Hug Colorful Eyeshadow

Sephora Free Hug Colorful Eyeshadow

Sephora Free Hug Colorful Eyeshadow

Sephora Free Hug Colorful Eyeshadow

Sephora Free Hug Colorful Eyeshadow

Sephora Early Frost Colorful Eyeshadow

Sephora Early Frost Colorful Eyeshadow

Sephora Early Frost Colorful Eyeshadow

Sephora Early Frost Colorful Eyeshadow

Sephora Early Frost Colorful Eyeshadow

Sephora Messenger Bird Colorful Eyeshadow

Sephora Messenger Bird Colorful Eyeshadow

Sephora Messenger Bird Colorful Eyeshadow

Sephora Messenger Bird Colorful Eyeshadow

Sephora Messenger Bird Colorful Eyeshadow

Sephora Diving in Australia Colorful Eyeshadow

Sephora Diving in Australia Colorful Eyeshadow

Sephora Diving in Australia Colorful Eyeshadow

Sephora Diving in Australia Colorful Eyeshadow

Sephora Diving in Australia Colorful Eyeshadow

Sephora Luxurious Boot Camp Colorful Eyeshadow

Sephora Luxurious Boot Camp Colorful Eyeshadow

Sephora Luxurious Boot Camp Colorful Eyeshadow

Sephora Luxurious Boot Camp Colorful Eyeshadow

Sephora Luxurious Boot Camp Colorful Eyeshadow

Sephora Roasted Chestnuts Colorful Eyeshadow

Sephora Roasted Chestnuts Colorful Eyeshadow

Sephora Roasted Chestnuts Colorful Eyeshadow

Sephora Roasted Chestnuts Colorful Eyeshadow

Sephora Roasted Chestnuts Colorful Eyeshadow

Sephora Colorful Eyeshadow

Sephora Colorful Eyeshadow