Maybelline Fiery Fuchsia Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a bold, bright medium-dark fuchsia with subtle, cool undertones and a satin finish. It had good pigmentation that applied fairly evenly–there was some slip to the formula that left very, very subtle streaks around the edge, but I did not find these to be noticeable to my eye when looking at myself in a regular mirror. The texture was creamy enough to glide on but didn’t slide around when worn. It wore well for six hours, left a stain behind, and was neither drying nor hydrating. MAC A Killing Smile (LE, $19.00) is lighter (95% similar). Charlotte Tilbury Electric Poppy (P, $37.00) is warmer (95% similar). MAC Dangerously Red (P, $19.00) is lighter (95% similar). Chanel Infrarose (72) (DC, $45.00) is warmer (95% similar). Tom Ford Beauty L'Enfer (P, $60.00) is less shimmery, glossier (95% similar). MAC Mittai Pink (LE, $19.00) is darker (95% similar). Urban Decay Alpha (DC, $18.00) is warmer (90% similar). Lancome Rose Lancome (368) (LE, $32.00) is darker, brighter (90% similar). Sephora Cancer (92) (LE, $8.00) is less shimmery, darker, cooler (90% similar). Tom Ford Beauty Notorious (P, $60.00) is darker, less glossy (90% similar). Revlon Type A (P, $12.39) is lighter, cooler (90% similar). Tom Ford Beauty Ashley (LE, $36.00) is more shimmery, glossier (90% similar). MAC Billion Dollar Smile (P, $26.00) is less shimmery, cooler (90% similar). Burberry Magenta (33) (P, $34.00) is darker (90% similar). Givenchy Rouge Mohair (308) (P, $37.00) is darker, cooler, glossier (90% similar). MAC Just Wondering (P, $19.00) is darker, cooler (90% similar). Bite Beauty Mix (DC, $24.00)(90% similar). Fenty Beauty Candy Venom (P, $18.00) is darker (95% similar). ColourPop I Heart This (LE, $7.00) is darker (90% similar). Estee Lauder Pretty Vain (P, $32.00) is more shimmery, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Maybelline Rebel Pink Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a muted, medium-dark berry pink with cool undertones and a semi-matte finish. It had semi-opaque color payoff, so some of the natural lip color can influence the end result, particularly if your lips are darker or more saturated. The texture was lightweight, slightly less creamy than the other shades in the range, but it still applied evenly. This shade lasted for five hours on me and was neither drying nor hydrating. Bite Beauty #002 (LE, $36.00) is glossier (95% similar). ColourPop Are You Surreal (P, $7.00) is less shimmery, lighter, warmer (95% similar). Urban Decay Menace (DC, $18.00) is glossier (95% similar). MAC Viva Glam Taraji P. Henson (LE, $19.00) is warmer (90% similar). ColourPop Date Mate (LE, $7.00) is less shimmery (95% similar). MAC Flat Out Fabulous (P, $19.00) is darker (95% similar). MAC Rare Exotic (LE, $19.00) is darker (90% similar). Lisa Eldridge Velvet Carnival (P, $36.00) is less shimmery, warmer (90% similar). Tom Ford Beauty Udo (LE, $36.00) is lighter, warmer (90% similar). Urban Decay Menace (P, $18.00) is lighter, warmer (90% similar). MAC Ultramarine Pink (LE, $30.00) is glossier (90% similar). NARS Carthage (P, $28.00) is darker (90% similar). KVD Beauty Bauhau5 (P, $20.00) is less glossy (90% similar). NARS Stefania (P, $34.00) is glossier (90% similar). Makeup Geek Cha Cha (LE, $12.00) is lighter, warmer, less glossy (85% similar). ColourPop Jasmine (LE, $10.00) is less shimmery, lighter, warmer (85% similar). Makeup Geek Mambo (LE, $12.00) is darker, more muted, less glossy (85% similar). ColourPop Fast as You (LE, $7.00) is less shimmery, cooler (85% similar). Sephora Celebrate (12) (P, $8.00) is more muted, cooler (85% similar). MAC Smoked Rose (LE, $19.00) is lighter, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Maybelline Berry Bossy Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a muted, dark berry with subtle, cool undertones and a satin finish. It had good color payoff, though not full coverage. The texture was lightweight, moderately emollient, and glided on without tugging. This shade lasted for five hours on me and was very slightly hydrating. Anastasia #10 (Vol. 1) (PiP, ) is lighter (95% similar). MAC Toung 'n' Chic (LE, $18.50) is warmer (95% similar). Make Up For Ever Daring Mulberry (218) (P, $23.00) is less shimmery, darker (95% similar). Charlotte Tilbury Hel's Bells (P, $37.00) is lighter, warmer (95% similar). Bite Beauty #100 (P, $18.00) is warmer (90% similar). ColourPop Persuasion (LE, $7.00) is lighter (90% similar). Dior Ultra Pulse (870) (P, $37.00) is less shimmery, lighter, warmer (85% similar). Fenty Beauty Flamingo Acid (P, $18.00) is less shimmery, lighter, warmer (95% similar). Sephora Leo (93) (LE, $8.00) is less shimmery, darker (90% similar). MAC Rebel (P, $19.00) is lighter, warmer (90% similar). Urban Decay Acai (P, $19.00) is less shimmery, darker, warmer (90% similar). Sephora Mulberry (P, $14.00) is less shimmery, less glossy (90% similar). Smashbox Femme Fatale (P, $21.00) is more muted, warmer (90% similar). Givenchy Violine Retro (P, $37.00) is less shimmery, warmer (90% similar). Bite Beauty Acai Smash (P, $24.00) is lighter, warmer (90% similar). Urban Decay Venom (DC, $18.00) is more shimmery, darker, glossier (90% similar). ColourPop Plastics (LE, $7.00) is cooler (95% similar). Pat McGrath Deep Orchid (P, $38.00) is darker (90% similar). MAC Joie de Vivre (P, $23.00) is less shimmery, warmer (90% similar). ColourPop Galore (LE, $7.00) is less shimmery, darker, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Maybelline Blackest Berry Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a muted, dark purple with subtle, warm undertones and a natural shine. It had semi-opaque pigmentaiton that applied unevenly and looked patchy on the lips. The color had moderate slip, which caused some of the color to gather into lip lines as well. This shade lasted for four hours and was neither drying nor hydrating. I would also be concerned it could be prone to feathering on some (it did not for me). MAC Cyber (P, $19.00) is glossier (95% similar). MAC Smoked Purple (P, $19.00) is less glossy (95% similar). Urban Decay Troublemaker (LE, $18.00) is warmer (95% similar). ColourPop Hutch (P, $7.00) is warmer (95% similar). Bite Beauty Berry Rouge (LE, $26.00) is lighter, warmer (95% similar). Too Faced Melted Villain (P, $21.00) is glossier (90% similar). Smashbox Bride of Chucky (LE, $21.00) is less shimmery, lighter, warmer (90% similar). Estee Lauder Extrovert (P, $32.00) is lighter, warmer (90% similar). ColourPop Nevermind (LE, $7.00) is lighter, warmer (90% similar). ColourPop Tonight We Fly (LE, $8.00) is less shimmery, darker, cooler (90% similar). NARS Train Bleu (P, $27.00) is lighter, warmer (90% similar). Bite Beauty Damson (P, $24.00) is less shimmery, darker, cooler (90% similar). MAC Fervent (LE, $19.00) is lighter (85% similar). NARS Wild Flower (DC, $28.00) is lighter, warmer (85% similar). Make Up For Ever Passionate Fig (220) (P, $23.00) is less shimmery, warmer (85% similar). NARS Kirat (P, $34.00) is lighter, cooler (85% similar). MAC Instigator (P, $19.00) is warmer (85% similar). Makeup Geek Shady (P, $15.00) is darker, more muted, warmer (85% similar). NARS Madura (LE, $34.00) is less shimmery, darker, cooler (85% similar). NARS Nancy (LE, $34.00) is less shimmery, darker, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Maybelline Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a new set of shades that’s supposed to have “one-stroke intensity” in an “opaque, creamy clay base.” For the most part, the shade range is mostly opaque to fully opaque with some falling short with semi-sheer to semi-opaque, more uneven coverage. The texture is smooth, creamy, lightweight, and it glides on without tugging or dragging; some shades feel more satiny while others have a bit more slip. Unfortunately, some of the ones in this review were particularly slippery, which made them harder to apply evenly. I’m a fan of the Color Sensational formulas, but the one thing that I’m not a fan of (and that can be a deal-breaker) is the scent, which is a very strong, sweet, lightly perfume-y scent that lingers and sometimes tastes soapy.

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Maybelline Fiery Fuchsia Color Sensational The Loaded Bolds Lip Color

Maybelline Fiery Fuchsia Color Sensational The Loaded Bolds Lip Color

Maybelline Fiery Fuchsia Color Sensational The Loaded Bolds Lip Color

Maybelline Fiery Fuchsia Color Sensational The Loaded Bolds Lip Color

Maybelline Fiery Fuchsia Color Sensational The Loaded Bolds Lip Color

Maybelline Fiery Fuchsia Color Sensational The Loaded Bolds Lip Color

Maybelline Rebel Pink Color Sensational The Loaded Bolds Lip Color

Maybelline Rebel Pink Color Sensational The Loaded Bolds Lip Color

Maybelline Rebel Pink Color Sensational The Loaded Bolds Lip Color

Maybelline Rebel Pink Color Sensational The Loaded Bolds Lip Color

Maybelline Rebel Pink Color Sensational The Loaded Bolds Lip Color

Maybelline Rebel Pink Color Sensational The Loaded Bolds Lip Color

Maybelline Berry Bossy Color Sensational The Loaded Bolds Lip Color

Maybelline Berry Bossy Color Sensational The Loaded Bolds Lip Color

Maybelline Berry Bossy Color Sensational The Loaded Bolds Lip Color

Maybelline Berry Bossy Color Sensational The Loaded Bolds Lip Color

Maybelline Berry Bossy Color Sensational The Loaded Bolds Lip Color

Maybelline Berry Bossy Color Sensational The Loaded Bolds Lip Color

Maybelline Blackest Berry Color Sensational The Loaded Bolds Lip Color

Maybelline Blackest Berry Color Sensational The Loaded Bolds Lip Color

Maybelline Blackest Berry Color Sensational The Loaded Bolds Lip Color

Maybelline Blackest Berry Color Sensational The Loaded Bolds Lip Color

Maybelline Blackest Berry Color Sensational The Loaded Bolds Lip Color

Maybelline Blackest Berry Color Sensational The Loaded Bolds Lip Color