Makeup Geek Secret Admirer Blush ($10.00 for 0.15 oz.) is a bright, light-medium lavender with cool undertones and a semi-matte finish. Coloured Raine Cute (PiP, $6.99) is darker (95% similar). Sephora Over the Moon (14) (DC, $14.00) is lighter, warmer (90% similar). MAC Azalea Blossom (LE, $32.00) is darker, warmer (90% similar). Give Me Glow Lilac Euphoria (P, $14.00) is lighter, cooler (90% similar). Makeup Geek Secret Admirer (DC, $9.99) is lighter, warmer (90% similar). Lethal Cosmetics Hybrid (P, $15.50) is more shimmery, lighter, cooler (90% similar). Fenty Beauty Drama Class (P, $20.00) is more shimmery, darker, glossier (90% similar). ColourPop Floating Lights (LE, $12.00) is lighter, warmer (85% similar). ColourPop Whirl (LE, $12.00) is more shimmery, lighter (85% similar). ColourPop Rain (LE, $8.00) is darker (90% similar). NARS Notorious (LE, $30.00) is lighter, warmer (85% similar). Clinique Pansy Pop (P, $21.00) is darker, warmer (85% similar). Lethal Cosmetics Cryostasis (P, $15.50) is more shimmery, cooler (80% similar). About Face Score (P, $18.00) is more shimmery, darker, warmer (80% similar). Coloured Raine Butterfly (P, $16.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

The formula is supposed to be pigmented, long-wearing, and blendable (for more on how it compares to the previous formula, check out this post). The reformulated shade is darker and cooler on the skin than in the previous formula, though I don’t think the difference is as apparent once it is diffused/blended out on the skin (compared to a heavier swatch). The texture was soft, smooth, and finely-milled, which made it blendable on the skin. It had good pigmentation and wore well for eight hours on me.

See more photos & swatches!

Makeup Geek Secret Admirer Blush

Makeup Geek Secret Admirer Blush

Makeup Geek Secret Admirer Blush

Makeup Geek Secret Admirer Blush

Makeup Geek Secret Admirer Blush