Makeup Geek Chit Chat Eyeshadow ($6.00 for 0.064 oz.) is a slightly muted, medium periwinkle with strong, cool undertones and a pearly sheen. It seemed really promising, but it was surprisingly hard to work with, especially for a shimmer–it had a dustiness to it that made it hard to apply evenly. I could only get it to apply decently with a damp brush. It lasted for seven hours on me. MAC Blue Orbit (LE, $20.00) is more shimmery (95% similar). Urban Decay UV-B (LE, $19.00) is less shimmery, darker (90% similar). Fenty Beauty Poolside (PiP, $36.00) is darker, warmer (90% similar). Anastasia D2 (Norvina Vol. 1) (LE, ) is darker (90% similar). Wet 'n' Wild VI Purple #8 (PiP, ) is less shimmery, darker, warmer (85% similar). Giorgio Armani #19 (P, $32.00) is lighter (85% similar). ColourPop Rest More (LE, $6.00) is more shimmery, darker, warmer (85% similar). Fenty Beauty February (LE, ) is less shimmery, darker, warmer (85% similar). NARS Pool Shark (LE, $29.00) is more shimmery, lighter (90% similar). Makeup Geek Plot Twist (P, $9.99) is more shimmery, darker (85% similar). MAC Moon's Reflection (DC, $17.00) is lighter (80% similar). Melt Cosmetics Cross Faded (LE, ) is darker (80% similar). See comparison swatches / view dupes side-by-side.

Makeup Geek Pillow Talk Eyeshadow ($6.00 for 0.064 oz.) is a light-medium, mauve-y lavender with warm undertones and a metallic sheen. The texture was very thin and dusty–and it was a color that seemed to change with each layer, almost as if it wasn’t mixed well or the colors weren’t binding, because sometimes it was lavender and other times it was reddish. Maybelline Hibiscus Heartbreak (125) (LE, $6.99) is lighter, warmer (90% similar). LORAC Soft Plum (LE, $19.00) is warmer (90% similar). MAC Great Beyond #2 (LE, $21.00) is less shimmery, darker, warmer (90% similar). Inglot J405 Celestial (LE, $25.00) is darker (90% similar). MAC Leap #1 (LE, $21.00) is more shimmery, warmer (85% similar). Dior Shimmer Lilac (PiP, ) is lighter, warmer (85% similar). MAC Plum Darling (LE, $17.00) is more shimmery, darker, warmer (85% similar). Chanel Poesie #3 (LE, ) is lighter, warmer (85% similar). Tarte Crystal (PiP, ) is darker, warmer (90% similar). Sydney Grace Immortal (P, $6.00) is more shimmery, lighter, warmer (80% similar). Chanel Utopia (96) (LE, $32.00) is warmer (80% similar). ColourPop Piece of Me (LE, $4.50) is less shimmery, darker, more muted (80% similar). Dior Pink Corolle #4 (PiP, ) is less shimmery, darker, warmer (80% similar). Viseart Shiver (PiP, ) is more shimmery, darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Makeup Geek Toxic Eyeshadow ($6.00 for 0.064 oz.) is a medium-dark purple with a blackened-brown base and a pearly sheen. It had good pigmentation, though not fully opaque, with a fairly blendable and smooth texture that wasn’t too dusty. It applied well to the skin and lasted for eight hours. MAC Highly Charged (LE, $22.00) is cooler (90% similar). Anastasia Opaline (DC, $12.00) is more shimmery, cooler (90% similar). Makeup Geek Bewitched (P, $12.00) is warmer (90% similar). Milani Bella Purple (15) (P, $4.49) is warmer (90% similar). Natasha Denona Smoky Plum (23P) (PiP, $29.00) is warmer (90% similar). Urban Decay Backfire (DC, $19.00) is lighter (95% similar). Dior Constellation (864) #4 (LE, ) is darker (85% similar). Too Faced Provence (LE, $16.00) is lighter (85% similar). Clinique Grape Pop (P, $17.00) is lighter (85% similar). theBalm Surfari (LE, $16.00) is warmer (85% similar). Urban Decay Vanity (LE, $19.00) is more shimmery, darker, warmer (90% similar). See comparison swatches / view dupes side-by-side.

Makeup Geek Rebel Eyeshadow ($6.00 for 0.064 oz.) is a medium, bluish gray base with warmer, gold and brown shimmer. The shimmer separates away from the base color when blended; even just patted on it, it was hard to keep the shimmer in place for an even finish/application. I think with an adhesive base and lots of patting and packing on, it could be quite interesting, as it was harder to dupe, but I’m surprised they released something that felt so unfinished. The color lasted for six and a half hours. Laura Mercier Purple Rain (LE, $22.00) is less shimmery (90% similar). MAC Elegant Friend (LE, $17.00) is more shimmery (90% similar). Make Up For Ever 18 Golden Grey (P, $21.00) is more shimmery, lighter, cooler (85% similar). Inglot #420 (P, $7.00) is more shimmery, darker (80% similar). NARS Flowers 2 #2 (DC, $25.00) is darker, cooler (85% similar). NARS Flowers 3 #2 (DC, $25.00) is more shimmery, cooler (85% similar). See comparison swatches / view dupes side-by-side.

Makeup Geek Hot Pants Eyeshadow ($6.00 for 0.064 oz.) is a light-medium, pinky lavender with warm undertones and a frosted sheen. It had good color payoff with a soft, smooth consistency that was just a smidgen dusty but was otherwise easy to work with. It wore well for eight hours on me. ColourPop Sunbird (LE, $4.50) is less shimmery, darker (95% similar). Anastasia Electro (P, $12.00) is less shimmery (95% similar). ColourPop Wake Me (PiP, $4.50) is less shimmery, darker, warmer (90% similar). Huda Beauty Neon Pink #5 (LE, ) is more shimmery, darker, warmer (90% similar). Becca Abalone (LE, ) is lighter, warmer (90% similar). Moira Regal (P, $8.50) is less shimmery, darker, warmer (90% similar). NABLA Cosmetics Lilac Wonder (P, $8.00) is less shimmery (90% similar). Urban Decay Asphyxia (DC, $19.00) is less shimmery (90% similar). Urban Decay Spitfire (LE, $19.00) is darker (90% similar). ColourPop Luna (Sailor Moon) (LE, $4.50) is less shimmery, darker, more muted (90% similar). Urban Decay Tonic (DC, $19.00) is lighter, cooler (85% similar). LORAC Smoothie (LE, $19.00) is less shimmery, lighter, more muted (90% similar). ColourPop Upload (LE, $4.50) is less shimmery, darker, warmer (90% similar). L'Oreal With a Twist (LE, $7.99) is more shimmery, darker (90% similar). Kevyn Aucoin Switch (LE, ) is lighter, warmer (90% similar). JD Glow N-sane (P, $7.50) is more shimmery, darker (90% similar). CoverGirl Blazing Purple (340) (P, $4.99) is less shimmery (90% similar). Buxom La-La-Lavish (P, $12.00) is lighter (85% similar). ColourPop Soul-cialize (LE, $6.00) is lighter, warmer (85% similar). Viseart Jezebel (PiP, ) is less shimmery, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Makeup Geek Eyeshadow ($6.00 for 0.064 oz.) is supposed to be a “highly-pigmented” powder eyeshadows. They come in a variety of finishes and shades, and the range has some winners but more than a few misses, too, so your mileage may vary from shade to shade. The formula tends to be softer and a little more powdery/dusty as they are not as firmly pressed into their pans, but they aren’t typically crumbly or so loose that they are prone to breakage. I find the more shimmery shades to be the most consistent in pigmentation, blendability, and wear, while the more neutral-hued matte shades are often finely-milled, blendable, and easy to use. The brighter pops of color, both shimmer and more matte, can run the gamut on quality. Some shades are better built-up than immediately opaque, which can suit some application styles better. The wear tends to fall between seven and eight hours as some shades are more prone to fading as a result of the dustier texture. (Note: this applies to their standard powder formula, not their Foiled line, which is a different formulation.)

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Makeup Geek Chit Chat Eyeshadow

Makeup Geek Chit Chat Eyeshadow

Makeup Geek Chit Chat Eyeshadow

Makeup Geek Chit Chat Eyeshadow

Makeup Geek Pillow Talk Eyeshadow

Makeup Geek Pillow Talk Eyeshadow

Makeup Geek Pillow Talk Eyeshadow

Makeup Geek Pillow Talk Eyeshadow

Makeup Geek Toxic Eyeshadow

Makeup Geek Toxic Eyeshadow

Makeup Geek Toxic Eyeshadow

Makeup Geek Toxic Eyeshadow

Makeup Geek Rebel Eyeshadow

Makeup Geek Rebel Eyeshadow

Makeup Geek Rebel Eyeshadow

Makeup Geek Rebel Eyeshadow

Makeup Geek Hot Pants Eyeshadow

Makeup Geek Hot Pants Eyeshadow

Makeup Geek Hot Pants Eyeshadow

Makeup Geek Hot Pants Eyeshadow

Makeup Geek Chit Chat Eyeshadow

Makeup Geek Chit Chat Eyeshadow