Makeup Geek Bake Sale Eyeshadow ($6.00 for 0.064 oz.) is a muted, medium brown with warmer undertones and a matte finish. The consistency was soft, smooth, and very blendable on the skin; it felt a touch dusty in the pan, but it didn’t translate that way on the lid and was effortless to use. It was nicely pigmented and wore well for eight hours on me. KVD Beauty Succubus (PiP, ) is lighter (95% similar). Lancome Voyage (PiP, $19.00) is cooler (95% similar). Make Up For Ever M600 Pink Brown (P, $17.00) is cooler (95% similar). Inglot #337 (P, $6.00) is lighter (95% similar). Makeup by Mario Ethereal Eyes #4 (LE, ) is lighter (95% similar). Tarte Van Gogh With It (LE, ) is darker (95% similar). Makeup Atelier Red Ochre #4 (P, ) is warmer (90% similar). Viseart Nue (PiP, ) is darker (90% similar). Morphe Buns (LE, ) is darker, brighter (90% similar). MAC Magmatique (LE, $17.00) is darker, warmer (90% similar). Makeup Geek Latte (DC, $6.00) is warmer (90% similar). Chanel Candeur et Experience #1 (PiP, ) is darker (90% similar). Ciate On Fire (LE, ) is darker, cooler (90% similar). ColourPop Moonbeam (LE, $8.00) is darker (90% similar). Viseart Montaigne (Golden Hour) (PiP, ) is darker (90% similar). MAC Mabuhay (LE, $17.00)(90% similar). NARS Doctor Love (LE, $19.00) is lighter (85% similar). Sephora Cocoa (LE, ) is darker (85% similar). Viseart Jasper (PiP, ) is lighter, cooler (85% similar). Moira Taupe (P, $7.50) is cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Makeup Geek Pocket Change Eyeshadow ($6.00 for 0.064 oz.) is a muted, medium golden brown with warm undertones and a frosted finish. It was richly pigmented with a smooth, lightly buttery consistency that wasn’t too soft or too firm. The color applied well to bare skin with full coverage, while the edges diffused nicely. It started to fade after eight hours of wear. Anastasia Gilded (LE, $12.00) is less shimmery, darker (95% similar). Guerlain Gold Palette #5 (LE, ) is lighter (95% similar). Natasha Denona Golden Flesh (68M) (PiP, $29.00) is more shimmery (95% similar). ColourPop Girls Bite (PiP, $4.50) is lighter, warmer (95% similar). City Color Sandstorm (P, $6.99) is more shimmery (95% similar). Chanel Memory (P, $36.00) is lighter (95% similar). Tarte Keepsake Frame (LE, ) is less shimmery (95% similar). MAC Double Feature #6 #2 (LE, $17.00) is less shimmery (95% similar). Cle de Peau Stellar Gaze #2 (PiP, ) is less shimmery (95% similar). Morphe Meeks (LE, ) is darker (95% similar). Tarte Firecracker (PiP, ) is darker (95% similar). Anastasia Topaz (P, $12.00) is cooler (95% similar). LORAC Cinnamon (LE, $19.00) is less shimmery, lighter (90% similar). Smashbox Nutmeg (LE, ) is lighter (90% similar). Persona Goddess (PiP, ) is lighter (90% similar). Too Faced Frosting (PiP, $16.00) is warmer (90% similar). Smashbox Beach House (PiP, ) is cooler (90% similar). Makeup by Mario Bronzy Glam #3 (LE, ) is less shimmery, lighter, cooler (90% similar). NARS Telesto (P, $29.00) is lighter (90% similar). LORAC My Castle (LE, $19.00)(90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Makeup Geek Lucky Penny Eyeshadow ($6.00 for 0.064 oz.) is a medium-dark plummy brown with warm, rosy undertones paired with a frosted finish. The consistency felt soft to the touch, but it was a little denser and had more bulk to it, which helped it adhere well to bare skin while blending out beautifully. It was easy to use and wore well for eight hours on me. Natasha Denona Sense (384M) (PiP, $29.00) is more shimmery (95% similar). Pat McGrath Sienna Rose (LE, $25.00) is more shimmery (95% similar). MAC Twinks (P, $17.00) is less shimmery, warmer (90% similar). Huda Beauty Chocolate Brown #2 (PiP, ) is less shimmery, lighter (95% similar). ColourPop West Star (P, $4.50) is less shimmery (95% similar). Anastasia Muse (LE, $12.00) is more shimmery (95% similar). Too Faced Amaretto (PiP, $16.00) is less shimmery, darker (90% similar). Glaminatrix Raw (PiP, $8.04) is more shimmery, darker, warmer (90% similar). Viseart Paramour (LE, ) is more shimmery, lighter (90% similar). Huda Beauty Chocolate Brown #3 (PiP, ) is less shimmery, darker (90% similar). ColourPop Shaken (LE, $4.50) is more shimmery, lighter (90% similar). Dior Sugar Shade #5 (LE, ) is less shimmery, warmer (90% similar). ColourPop You're Kitten Me (PiP, $4.50) is less shimmery, darker (90% similar). KKW Beauty Blossom (PiP, ) is less shimmery, darker, warmer (90% similar). Urban Decay Shockadelica (LE, $19.00) is darker, warmer (90% similar). LORAC Wild (LE, ) is less shimmery, darker, warmer (90% similar). Cle de Peau Golden Age #1 (LE, ) is less shimmery, warmer (90% similar). Natasha Denona Rosewood (51M) (PiP, $29.00) is more shimmery, lighter (90% similar). Sephora Tahitian Pearl (285) (P, $9.00) is lighter, brighter, warmer (90% similar). Sephora Espresso (377) (P, $9.00) is less shimmery, darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Makeup Geek Tan Lines Eyeshadow ($6.00 for 0.064 oz.) is a slightly muted, medium-dark brown with warm, yellowy undertones and a matte finish. It had semi-opaque pigmentation with a soft, finely-milled, and smooth consistency that was a touch powdery. I had no trouble applying it to bare skin, though, and it blended out nicely without sheering out unduly. The color wore well for seven and a half hours before fading. ColourPop Silk Sheets (LE, $4.50) is lighter (95% similar). MAC No Me Queda Mas (LE, $17.00) is cooler (95% similar). Inglot #357 (P, $6.00) is warmer (95% similar). Lisa Eldridge Deep Ochre (P, $16.00) is more shimmery, warmer (95% similar). Wet 'n' Wild To Muse and Carouse #2 (DC, $2.29) is warmer, lower quality (95% similar). Makeup by Mario Ethereal Eyes #9 (LE, ) is warmer (95% similar). Too Faced Girl's Night (LE, $16.00) is cooler (95% similar). Pat McGrath Burning Desire (LE, $25.00) is warmer (95% similar). Buxom Filthy Rich (P, $12.00) is brighter (95% similar). LORAC Maple (LE, $19.00) is cooler (95% similar). ColourPop Jamocha (LE, $4.50) is darker, cooler (95% similar). Wet 'n' Wild My Glamour Squad #7 (PiP, ) is darker, warmer (90% similar). MAC Saddle (P, $17.00) is more muted (90% similar). MAC Spice Dynasty (LE, $17.00) is darker (90% similar). Too Faced Toffee Crunch (LE, $16.00) is more muted (90% similar). Charlotte Tilbury Easy Smokey Date (Smoke) (LE, ) is cooler (90% similar). ColourPop Abu (LE, $4.50) is darker (90% similar). Ciate On Fire (LE, ) is cooler (90% similar). Dominique Cosmetics Suede (LE, ) is darker (90% similar). ColourPop Ch-ch-changes (LE, $4.50) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Makeup Geek Sidekick Eyeshadow ($6.00 for 0.064 oz.) is a muted, medium-dark copper brown with warm, reddish undertones and a matte finish. It had fairly good color payoff, while the texture was soft and smooth without being too dusty or too powdery. The color applied well to bare skin and blended out without issue. The color started to fade after eight hours of wear. Anastasia Blazing (P, $12.00) is darker (95% similar). Urban Decay Cayenne (PiP, $19.00) is lighter, warmer (95% similar). LORAC Romance (LE, $19.00) is cooler (95% similar). Tom Ford Beauty Desert Fox #4 (PiP, ) is darker (95% similar). Smashbox Throwback (PiP, ) is cooler (95% similar). Melt Cosmetics Thick (LE, ) is lighter (95% similar). Kaja Brownie Bite (PiP, ) is lighter (95% similar). Anastasia D5 (Norvina Vol. 4) (LE, $12.00) is darker (95% similar). ColourPop Hard (PiP, $4.50) is warmer (95% similar). ColourPop Hubba Bubba (LE, $4.50) is cooler (95% similar). Zoeva Cheap Bar (PiP, ) is lighter (95% similar). Too Faced See Me Rollin' (LE, $16.00) is darker (95% similar). ColourPop Forever (LE, $4.50) is warmer (95% similar). Tarte Whimsy (PiP, ) is warmer (100% similar). Pat McGrath Tatooine (LE, $25.00) is lighter, warmer (95% similar). ColourPop Highball (PiP, $4.50) is lighter (95% similar). ColourPop Top Notch (P, $4.50) is lighter (95% similar). ColourPop Bar None (LE, $4.50) is darker (95% similar). Huda Beauty Caramel Brown #9 (PiP, ) is darker (95% similar). ColourPop Popular Demand (DC, $4.50) is darker (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Formula Overview

Makeup Geek Eyeshadow ($6.00 for 0.064 oz.) is a powder formula that is supposed to be “highly pigmented.” They come in a variety of finishes and shades, and the range has some winners but more than a few misses, too, so your mileage may vary from shade to shade. The formula tends to be softer and a little more powdery/dusty as they are not as firmly pressed into their pans, but they aren’t typically crumbly or so loose that they are prone to breakage. I find the more shimmery shades to be the most consistent in pigmentation, blendability, and wear, while the more neutral-hued matte shades are often finely milled, blendable, and easy to use. The brighter pops of color, both shimmer and more matte, can run the gamut on quality. Some shades are better built-up than immediately opaque, which can suit some application styles better. The wear tends to fall between seven and eight hours as some shades are more prone to fading as a result of the dustier texture. (Note: this applies to their standard powder formula, not their Foiled line, which is a different formulation.)

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Makeup Geek Bake Sale Eyeshadow

Makeup Geek Bake Sale Eyeshadow

Makeup Geek Bake Sale Eyeshadow

Makeup Geek Bake Sale Eyeshadow

Makeup Geek Pocket Change Eyeshadow

Makeup Geek Pocket Change Eyeshadow

Makeup Geek Pocket Change Eyeshadow

Makeup Geek Pocket Change Eyeshadow

Makeup Geek Lucky Penny Eyeshadow

Makeup Geek Lucky Penny Eyeshadow

Makeup Geek Lucky Penny Eyeshadow

Makeup Geek Lucky Penny Eyeshadow

Makeup Geek Tan Lines Eyeshadow

Makeup Geek Tan Lines Eyeshadow

Makeup Geek Tan Lines Eyeshadow

Makeup Geek Tan Lines Eyeshadow

Makeup Geek Sidekick Eyeshadow

Makeup Geek Sidekick Eyeshadow

Makeup Geek Sidekick Eyeshadow

Makeup Geek Sidekick Eyeshadow

Makeup Geek Eyeshadow | Look Breakdown

Makeup Geek Eyeshadow | Look Breakdown