MAC Plead Gilty Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “vibrant sparkling gold.” It’s a light, glittering white gold with warm, yellow tones and a very glittery finish. This was the most glittery shade out of the eleven I tested. The texture isn’t really rough going on, but it is better applied as more of a wash than trying to make it opaque on the lid. It’s buildable from sheer to semi-sheer, but it can look uneven easily. The color wore well for ten hours without creasing or fading, but there was a moderate amount of fall out over time. MAC Dazzle the Night Away (LE, $18.00) is less shimmery (95% similar). MAC Moon Rock (LE, $17.00) is warmer (95% similar). Makeup Geek Stargazer (P, $12.00) is more shimmery, cooler (95% similar). MAC Pastelluxe #1 (PiP, ) is warmer (95% similar). Makeup Geek Light Year (P, $12.00) is less shimmery, cooler (90% similar). MAC Greenluxe #2 (PiP, ) is darker, warmer (90% similar). ColourPop Juicy Apple (LE, $6.00) is less shimmery, warmer (90% similar). Stila Follow the Sun (LE, $24.00) is less shimmery, cooler (90% similar). Urban Decay Chem Trail (P, $22.00) is darker (90% similar). MAC Cool Companions #1 (LE, ) is warmer (90% similar). MAC Best Makeup (LE, $22.00) is less shimmery, darker (90% similar). LORAC Cashmere (LE, $19.00) is less shimmery, warmer (90% similar). Tom Ford Beauty Fleur Neige (Eye Color) (LE, ) is less shimmery, cooler (90% similar). ColourPop Valley Girl (PiP, $6.00) is less shimmery (90% similar). Kaja Gold Dust (PiP, ) is darker (85% similar). Pat McGrath Astral Pink Moon (LE, $25.00) is darker, warmer (85% similar). Pat McGrath Astral Luna Gold (PiP, $25.00) is darker, cooler (85% similar). ColourPop WKND (P, $5.00) is darker, warmer (85% similar). Anastasia C1 (Norvina Vol. 3) (LE, $12.00) is less shimmery, darker, cooler (80% similar). NARS Shake Your Body (LE, $19.00) is less shimmery, cooler (80% similar). See comparison swatches / view dupes side-by-side.

MAC So, So Saucy Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “mid-tone peach.” It’s a light-medium, peach with warm, yellow undertones and a sparkling, frosted finish. It had sheer to semi-opaque color payoff, and this was one of the shades that had a drier consistency and applied that way–it was very easily “bunched” where the product would overlap onto itself in some places and lift color up from other areas, so it appeared quite uneven. What did apply certainly lasted as long as the rest of the shades–ten hours–but was a pain to apply. ColourPop Besos (LE, $4.50) is less shimmery, lighter (95% similar). Too Faced Cookie Cutter (LE, $16.00) is less shimmery (95% similar). Urban Decay Blaze (PiP, $19.00) is lighter (95% similar). ColourPop Oracle (LE, $4.50) is more shimmery (95% similar). LORAC Cava (LE, $19.00) is more shimmery (95% similar). Too Faced Coconut Sugar (PiP, $16.00) is less shimmery (95% similar). Cle de Peau Grounded (Right) (PiP, ) is darker (95% similar). Smashbox Starlight (PiP, ) is less shimmery, darker (90% similar). ColourPop Estrella (LE, $4.50) is more shimmery, darker (90% similar). Marc Jacobs Beauty Prim-O (P, $29.00) is cooler (90% similar). ColourPop Love Hurts (PiP, $4.50) is more shimmery, darker (90% similar). Too Faced Cherish (PiP, ) is darker (90% similar). Smashbox Straight Up (PiP, ) is less shimmery, cooler (90% similar). Clionadh Honeycomb (P, $6.25) is more shimmery, darker (90% similar). ColourPop Moony (PiP, $4.50) is less shimmery, lighter (90% similar). Viseart Moonstone (PiP, ) is less shimmery (90% similar). Makeup by Mario Bronzy Glam #1 (LE, ) is more shimmery, lighter (90% similar). NARS Shake Shake Shake (LE, $19.00) is less shimmery (90% similar). Sephora #happydays (DC, $10.00) is darker, warmer (90% similar). MAC Forward March (LE, $23.00) is less shimmery, darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

MAC Quite Yummy! Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “light pink.” It’s a muted, medium rosy copper with warm undertones and a frosted shimmer-sheen finish. This shade didn’t have as much sparkle as some shades, so it might feel more subdued as a result. It had better color payoff, ranging from medium to totally opaque. The color was blendable, long-wearing (over ten hours), and easy to apply. LORAC Unbelievable (PiP, $19.00) is warmer (95% similar). Stila Golden Topaz (LE, $18.00) is warmer (90% similar). MAC Reward Yourself (LE, $16.50) is less shimmery, darker (90% similar). Coloured Raine Who Me (DC, $6.99) is darker, warmer (90% similar). Pretty Vulgar Clutch (PiP, ) is darker (90% similar). Tom Ford Beauty Nude Dip #2 (LE, ) is more shimmery, lighter (90% similar). MAC Mythology (P, $17.00) is less shimmery, darker (90% similar). Marc Jacobs Beauty Cause a Fuss (PiP, ) is lighter (90% similar). Marc Jacobs Beauty About Last Night No. 06 (LE, ) is more shimmery, lighter, cooler (90% similar). City Color Homecoming Queen (P, $6.99) is more shimmery, lighter (90% similar). Chanel Laurier Rose (127) (LE, $34.00) is more shimmery, darker (90% similar). Urban Decay Trick (DC, $19.00) is darker, warmer (90% similar). bareMinerals Bare Skin (LE, ) is lighter (90% similar). Clarins Brown Sugar #2 (PiP, ) is lighter, warmer (90% similar). ColourPop Weenie (PiP, $6.00) is more shimmery (90% similar). Urban Decay Dive (LE, $19.00) is darker (95% similar). Tom Ford Beauty Pink Haze (LE, $45.00) is more shimmery, lighter, cooler (90% similar). Viseart Petit Pro #7 (LE, ) is darker, warmer (85% similar). ColourPop 11:11 (LE, $4.50) is more shimmery, lighter (85% similar). Tom Ford Beauty Disco Dust #3 (PiP, ) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

MAC Softened Up Soft Serve Shadow ($22.00 for 0.17 oz.) is described as a “mid-tone warm brown.” It’s a medium-dark, bronzy brown with warm, golden tones and shimmer. It had semi-sheer to opaque color payoff (about two layers or just applied more heavily). The texture was a little “wetter” compared to most shades, but it still had more of a powder-like texture on the skin once applied. I didn’t see any creasing or fading after ten hours of wear. Pat McGrath Beyond Bronze 003 (LE, $25.00) is more shimmery (95% similar). Too Faced Frosting (PiP, $16.00) is warmer (95% similar). Too Faced Rizzo (LE, $16.00) is darker (95% similar). Laura Mercier Bronze Glow (LE, ) is more shimmery, darker (95% similar). Cle de Peau Stellar Gaze #2 (PiP, ) is less shimmery (95% similar). Morphe Meeks (LE, ) is darker (95% similar). Persona Goddess (PiP, ) is more shimmery (95% similar). NARS Play Me (DC, $25.00)(95% similar). ColourPop On the Rocks (LE, $6.00) is darker, warmer (95% similar). Too Faced Caramelized (PiP, $16.00) is lighter, warmer (90% similar). MAC Tempting (P, $17.00) is less shimmery, darker (95% similar). Guerlain Coque d'Or #4 (DC, ) is less shimmery (90% similar). Urban Decay Territorial (LE, $19.00) is darker, cooler (90% similar). Kaja Gilded Chocolate (PiP, ) is cooler (90% similar). Anastasia Topaz (P, $12.00) is lighter (90% similar). Chanel Intense #2 (PiP, ) is less shimmery (90% similar). ColourPop Blaze (PiP, $6.00) is warmer (90% similar). MAC Handsome Prince (LE, $21.00) is cooler (90% similar). NARS Beaumaris (DC, $25.00) is darker (90% similar). Fenty Beauty Summer Fling (LE, ) is cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | MAC Soft Serve Shadow ($22.00 for 0.17 oz.) is a new, limited edition cream eyeshadow formula that’s described as “buildable colour that’s long-wearing [and] non-creasing.” They are similar to formulas like ColourPop Super Shock, Dior Diorshow Fusion Mono, Chanel Illusion d’Ombres, and MAC’s own Electric Cool–it actually made me wonder why they didn’t continue to extend that range, but worth noting: these contain far more product than Electric Cool (those were only 0.07 oz.). I would say these are most like Chanel’s, as the majority are rather sparkly and offer less coverage than ColourPop or Electric Cool (on average). The texture is sponge-like, where you can press on the surface without leaving strong indentations with your brush, but if you pressed your fingertip in it, you would see a depression and even subtle fingerprints left behind. It’s not particularly emollient; it is one of the drier types of this kind of product that I’ve encountered. Most of them aren’t dry to the point where it would impede application. They are, as described, buildable, and I think the formula is best suited for someone who likes semi-sheer washes of lighter color with a fair amount of sparkle. I get all-day wear (10+ hours) with every shade–no creasing, fading, and very little fall out. I used MAC’s 242 brush to apply these, which applied most shades well enough, but some shades would thicken and bunch up, appearing uneven, if I attempted to build up the coverage. I think the finish and end result is similar to the Foiled Eyeshadows, which were a powder formula, but those were easier to work with overall (not as long-wearing, though). The collection launches online on May 26th, in-stores June 2nd.

MAC Plead Gilty Soft Serve Shadow

MAC Plead Gilty Soft Serve Shadow

MAC Plead Gilty Soft Serve Shadow

MAC Plead Gilty Soft Serve Shadow

MAC So, So Saucy Soft Serve Shadow

MAC So, So Saucy Soft Serve Shadow

MAC So, So Saucy Soft Serve Shadow

MAC So, So Saucy Soft Serve Shadow

MAC Quite Yummy! Soft Serve Shadow

MAC Quite Yummy! Soft Serve Shadow

MAC Quite Yummy! Soft Serve Shadow

MAC Quite Yummy! Soft Serve Shadow

MAC Softened Up Soft Serve Shadow

MAC Softened Up Soft Serve Shadow

MAC Softened Up Soft Serve Shadow

MAC Softened Up Soft Serve Shadow

Jealous Girl, Plead Gilty, So So Saucy, Softened Up Soft Shadows; Make Up For Ever I34, M30, I32 Aqua XL Pencils

Jealous Girl, Plead Gilty, So So Saucy, Softened Up Soft Shadows; Make Up For Ever I34, M30, I32 Aqua XL Pencils