Ruby

Huda Beauty Ruby Obsessions Eyeshadow Palette ($27.00 for 0.35 oz.) is a new, limited edition palette that featured an assortment of pink/red-based shades from pale pink to plum to coral. The matte formula was thinner and drier to the touch but often performed fine on the lid (blendable, buildable, not prone to fading or fallout), while the shimmer formula was denser and thicker with a more silicone-based texture so they worked better with synthetic brushes and pushing/pressing motions both in the pan and on the lid (this is my experience with most silicone-heavy formulas). If you tend to have a very light hand, you may not find your technique picks up product as well with the shimmers.

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A Bright Pink & Red Look featuring Huda Beauty Ruby

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Ruby #1

Ruby #1 is a pale pink with strong, warm undertones and a matte finish. It had good pigmentation with a soft, somewhat powdery texture that had slight fallout when applied to bare skin. It lasted well for seven hours on me before fading noticeably.

Ruby #2

Ruby #2 is a rich red with subtle, cool undertones and a sparkling, metallic sheen. The pigmentation was opaque in a single layer, while the consistency was denser, lightly creamy, and had some slip, which meant it did apply best with fingertips or a firm, synthetic brush and pressed and pushed into the lid (gently) to distribute color evenly. I also preferred applying it after matte shades in the palette, as it was thicker. It wore well for eight and a half hours on me before creasing faintly.

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• Bad Habit Flare (PiP, ) is darker, warmer (90% similar).
• ColourPop Dear Diary (P, $4.50) is darker (90% similar).
• Pat McGrath Love Match (LE, $25.00) is less shimmery, warmer (90% similar).
• Viseart Mars (GPV2 #16) (P, ) is less shimmery, darker, warmer (90% similar).
• Melt Cosmetics Haze (PiP, ) is more shimmery, darker, warmer (90% similar).
• Dior Trafalgar #3 (PiP, ) is darker, warmer (90% similar).
• Viseart Watermelon (LE, ) is less shimmery, lighter, warmer (85% similar).
• Sydney Grace Princess Pay Pay (P, $6.25) is more shimmery, darker, warmer (85% similar).
• Pat McGrath Lotus Luxe (LE, $25.00) is more shimmery, warmer (85% similar).
• Clionadh Bratty (LE, $6.00) is more shimmery, darker, warmer (85% similar).

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A Bright Pink & Red Look featuring Huda Beauty Ruby

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Ruby #3

Ruby #3 is a light copper with warm undertones and a sparkling, metallic finish. It appeared a few shades lighter than it did in the pan, which made it one of the more brightening hues in the palette, too. It had good color coverage that adhered evenly to bare skin with pressing and gentle pushing motions onto my lid as the texture was more emollient, lightly creamy, and denser overall–it felt more silicone-based, and that type of formula seems to go on better with pressing/pushing actions. I didn’t have any issues blending out the edges, and it stayed on well for eight and a half hours on me.

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• Fenty Beauty Parka Princess (LE, ) is less shimmery, darker, cooler (95% similar).
• Makeup by Mario Ethereal Eyes #6 (LE, ) is less shimmery, warmer (95% similar).
• NARS Prowl (LE, $19.00) is less shimmery, lighter (95% similar).
• Charlotte Tilbury Pillow Talk Dreams #1 (PiP, ) is less shimmery (95% similar).
• Ciate Glisten (PiP, ) is lighter (90% similar).
• Fenty Beauty Heaven Cent (PiP, ) is less shimmery, darker (90% similar).
• NARS Bird of Paradise (LE, $19.00) is less shimmery, warmer (90% similar).
• ColourPop Celestial (LE, $4.50) is less shimmery, warmer (90% similar).
• Huda Beauty Supernova (PiP, ) is less shimmery, lighter, cooler (90% similar).
• Urban Decay Night Fever (LE, $19.00) is more shimmery (90% similar).

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A Bright Pink & Red Look featuring Huda Beauty Ruby

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Ruby #4

Ruby #4 is a muted, deep red with subtle, cool undertones and a matte finish. The eyeshadow had good pigmentation but didn’t seem to be quite opaque in a single layer, though it went on rather evenly despite having a slightly chalkier, thinner texture with a smidgen of dustiness in the pan. I felt like it applied and functioned better on the lid than it felt by touch or looked swatched on my arm. It lasted nicely for eight hours on me before fading noticeably.

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• ColourPop Stay Golden (P, $4.50) (90% similar).
• ColourPop Missy (LE, $4.50) is darker (95% similar).
• Huda Beauty Maneater (LE, ) is darker (95% similar).
• Anastasia Stev (LE, $12.00) is warmer (95% similar).
• Huda Beauty Maneater (Remastered) (PiP, ) is more shimmery (95% similar).
• Marc Jacobs Beauty Scandalous (PiP, ) is darker (95% similar).
• NARS Get Hot (LE, $19.00) is more shimmery, lighter (95% similar).
• Anastasia C4 (Norvina Vol. 3) (LE, ) is darker, warmer (95% similar).
• Zoeva Get Your Glory (LE, ) is darker (95% similar).
• Terra Moons Cepheus (P, $6.00) is lighter (95% similar).

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A Bright Pink & Red Look featuring Huda Beauty Ruby

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Ruby #5

Ruby #5 is a medium plum with strong, warm copper undertones and cooler, pinkish-violet shimmer paired with a frosted finish. The texture was denser, moderately creamy, and had noticeable slip, which gave it a thicker consistency that needed to be pressed onto the lid with fingertips or a firm, flat brush for even application. It was also easier to use with a dampened brush. It had good color coverage that was buildable to full coverage with a second layer. It wore well for eight and a half hours on me before creasing faintly.

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• Too Faced Hot Toddy (LE, $16.00) is darker, warmer (85% similar).
• Huda Beauty Kinky (PiP, ) is less shimmery, darker, warmer (85% similar).
• Guerlain Electric Look #7 (LE, ) is less shimmery, more muted, warmer (90% similar).
• Sydney Grace Cranberry Streusel (DC, $8.00) is cooler (90% similar).
• Too Faced Ooo Burn (LE, $16.00) is darker, cooler (90% similar).
• ColourPop Dream Lover (LE, $6.00) is more shimmery, lighter, cooler (90% similar).
• Sydney Grace Raspberry Sorbet (DC, $6.25) is darker (90% similar).
• Ciate Orchid (PiP, ) is less shimmery, lighter (90% similar).
• Fenty Beauty Raspberry Rave (LE, ) is darker, cooler (90% similar).
• Pat McGrath Optic Fuchsia (LE, $25.00) is more shimmery, darker, cooler (90% similar).

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A Bright Pink & Red Look featuring Huda Beauty Ruby

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Ruby #6

Ruby #6 is a blackened plum with lighter plum sparkle. It had a denser, firmer texture that also felt drier and heavier on my skin, which contributed to ragged edges when I tried to diffuse and blend out this shade on my lid. I also struggled to get it to apply evenly without using it with a dampened brush. On me, it stayed on nicely for seven and a half hours.

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• Huda Beauty Courageous (PiP, ) is darker (95% similar).
• NABLA Cosmetics Hidden Place (PiP, ) is lighter (90% similar).
• Marc Jacobs Beauty Pop Rox (LE, $28.00) is more shimmery, lighter (90% similar).
• Dior Fever (794) (P, $29.50) is more shimmery, lighter (90% similar).
• Dior Early Bird #5 (LE, ) is less shimmery, darker, warmer (90% similar).
• Marc Jacobs Beauty Ultraviolet Light (304) (LE, $32.00) is more shimmery, lighter (90% similar).
• ColourPop Future Industries (LE, $4.50) is less shimmery, darker, cooler (90% similar).
• Urban Decay Pandemonium (LE, $19.00) is less shimmery (90% similar).
• Lisa Eldridge Faded Amethyst (P, $16.00) is cooler (90% similar).
• Marc Jacobs Beauty Dress (PiP, ) is lighter, cooler (90% similar).

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A Bright Pink & Red Look featuring Huda Beauty Ruby

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Ruby #7

Ruby #7 is a bright, coral-red with strong, warm undertones and a soft, pink pearl finish. It had nearly opaque pigmentation with a denser, slightly firm texture that wasn’t as thick as other shimmery shades but didn’t have as much slip either. It could have been easier to diffuse along the edges, but it didn’t take too much extra effort. This shade lasted well for eight and a half hours on me.

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• Make Up For Ever I746 Watermelon (DC, $17.00) is more shimmery, lighter, warmer (90% similar).
• ColourPop Lomo (LE, $4.50) is more shimmery, lighter, cooler (90% similar).
• Makeup Geek Untouchable (P, $9.00) is less shimmery, darker (85% similar).
• Melt Cosmetics Radon (PiP, ) is less shimmery, lighter, warmer (85% similar).
• ColourPop Easy Go (LE, $4.50) is more shimmery, darker (85% similar).
• Morphe Ruby (PiP, ) is more shimmery, darker (85% similar).
• ColourPop Meteorite (P, $4.50) is less shimmery, lighter, warmer (85% similar).
• Marc Jacobs Beauty The Siren #2 (LE, ) is more shimmery, darker (85% similar).
• Juvia's Place Cairo (P, ) is darker, warmer (80% similar).
• Chanel Éclat Énigmatique #4 (LE, ) is more shimmery, darker (80% similar).

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A Bright Pink & Red Look featuring Huda Beauty Ruby

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Ruby #8

Ruby #8 is a light-medium coral with warm, orange undertones and a matte finish. The texture was rather powdery and more loosely-pressed, which resulted in semi-sheer coverage. It was somewhat buildable but performed best over an eyeshadow primer or base in order to get more impact out of it. The color wore well for seven and a half hours on me before fading noticeably.

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• Sydney Grace French Hens (P, $5.25) is lighter (95% similar).
• Sydney Grace Just Peachy (LE, $5.25) is darker (95% similar).
• Zoeva MT070 (PiP, ) is darker, warmer (95% similar).
• ColourPop Dream Maker (PiP, $4.50) is brighter (95% similar).
• MAC Coral (2020) (P, $17.00) is darker (95% similar).
• Sephora Amy (LE, ) is darker, warmer (95% similar).
• Dose of Colors Loungy (LE, ) is darker, warmer (95% similar).
• Melt Cosmetics Nip Slip (LE, ) is warmer (95% similar).
• Sephora Synergy (PiP, ) is darker (90% similar).
• Charlotte Tilbury Pillow Talk Desk Eyes (Enhance) (LE, ) is darker, warmer (90% similar).

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Ruby #9

Ruby #9 is a medium-dark pink with subtle, warm undertones and a matte finish. It had semi-opaque, buildable pigmentation that adhered evenly to bare skin and blended out without issue. The texture was slightly drier and thinner, but it did not seem to impede the function of the product overall. It stayed on nicely for eight hours on me before it started to fade on me.

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• MAC Mu Mu Bloom (LE, $17.00) is more shimmery (95% similar).
• MAC Bird's Eye View (LE, $17.00) is more shimmery (95% similar).
• Sephora Tulip (PiP, ) is lighter, cooler (95% similar).
• MAC Gabriella (LE, ) is darker (95% similar).
• Huda Beauty Neon Orange #8 (PiP, ) is lighter (95% similar).
• Huda Beauty Doll Face (PiP, ) is more shimmery, lighter, cooler (90% similar).
• Terra Moons Not That Sirius (P, $6.00) is more shimmery, lighter, cooler (90% similar).
• Chanel Exaltation (108) (P, $29.50) is lighter, cooler (90% similar).
• Viseart Grande Pro (Vol. 1) #15 (LE, ) is darker, cooler (90% similar).
• NARS Domination (P, $19.00) is more shimmery, darker (90% similar).

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A Bright Pink & Red Look featuring Huda Beauty Ruby

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Huda Beauty Ruby Obsessions Eyeshadow Palette

Huda Beauty Ruby Obsessions Eyeshadow Palette

Huda Beauty Ruby Obsessions Eyeshadow Palette

Huda Beauty Ruby Obsessions Eyeshadow Palette

Huda Beauty Ruby Obsessions Eyeshadow Palette

Huda Beauty Ruby Palette | Look Details

Huda Beauty Ruby Palette | Look Details

Huda Beauty Ruby Palette | Look Details

Huda Beauty Ruby Palette | Look Details

Huda Beauty Ruby Palette | Look Details

Huda Beauty Ruby #1 Eyeshadow

Huda Beauty Ruby #1 Eyeshadow

Huda Beauty Ruby #2 Eyeshadow

Huda Beauty Ruby #2 Eyeshadow

Huda Beauty Ruby #3 Eyeshadow

Huda Beauty Ruby #3 Eyeshadow

Huda Beauty Ruby #4 Eyeshadow

Huda Beauty Ruby #4 Eyeshadow

Huda Beauty Ruby #5 Eyeshadow

Huda Beauty Ruby #5 Eyeshadow

Huda Beauty Ruby #5 Eyeshadow

Huda Beauty Ruby #6 Eyeshadow

Huda Beauty Ruby #6 Eyeshadow

Huda Beauty Ruby #6 Eyeshadow

Huda Beauty Ruby #7 Eyeshadow

Huda Beauty Ruby #7 Eyeshadow

Huda Beauty Ruby #8 Eyeshadow

Huda Beauty Ruby #8 Eyeshadow

Huda Beauty Ruby #9 Eyeshadow

Huda Beauty Ruby #9 Eyeshadow

Huda Beauty Ruby Obsessions Eyeshadow Palette

Huda Beauty Ruby Obsessions Eyeshadow Palette

Huda Beauty Ruby Obsessions Eyeshadow Palette

Huda Beauty Ruby Obsessions Eyeshadow Palette

Huda Beauty Ruby Obsessions Eyeshadow Palette

Huda Beauty Ruby Palette | Look Details

Huda Beauty Ruby Palette | Look Details

Huda Beauty Ruby Palette | Look Details

Huda Beauty Ruby Palette | Look Details

Huda Beauty Ruby Palette | Look Details

Huda Beauty Ruby #1 Eyeshadow

Huda Beauty Ruby #1 Eyeshadow

Huda Beauty Ruby #2 Eyeshadow

Huda Beauty Ruby #2 Eyeshadow

Huda Beauty Ruby #3 Eyeshadow

Huda Beauty Ruby #3 Eyeshadow

Huda Beauty Ruby #4 Eyeshadow

Huda Beauty Ruby #4 Eyeshadow

Huda Beauty Ruby #5 Eyeshadow

Huda Beauty Ruby #5 Eyeshadow

Huda Beauty Ruby #5 Eyeshadow

Huda Beauty Ruby #6 Eyeshadow

Huda Beauty Ruby #6 Eyeshadow

Huda Beauty Ruby #6 Eyeshadow

Huda Beauty Ruby #7 Eyeshadow

Huda Beauty Ruby #7 Eyeshadow

Huda Beauty Ruby #8 Eyeshadow

Huda Beauty Ruby #8 Eyeshadow

Huda Beauty Ruby #9 Eyeshadow

Huda Beauty Ruby #9 Eyeshadow