ColourPop Mr. Blonde Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “bright true turquoise.” It’s a brightened, medium sky blue with cool undertones and a satin-matte finish. It was mostly matte, but there was an almost vinyl-like sheen to it–and it took forever to dry down. Even when “dry” after a half hour, there was still a very light tack in places. This shade had intense pigmentation that went on smoothly and evenly, but it had a thicker consistency that “cracked” as soon as I smiled. It felt a bit clingier, and it was prone to flaking from the center of the mouth over time, though the majority of the color was intact after six hours. The formula was somewhat drying overall. NYX Blue Velvet (P, $6.00) is darker, more muted, glossier (90% similar). MAC Shockvalue (LE, $19.00) is darker, glossier (90% similar). Make Up For Ever C602 (DC, $22.00) is lighter, brighter (90% similar). MAC Dreampot (P, $19.00) is lighter, glossier (85% similar). KVD Beauty Dreamer (P, $20.00) is lighter, more muted, warmer (85% similar). MAC Instant Icon (LE, $19.00) is lighter, glossier (85% similar). MAC Blue Bang (LE, $19.00) is more shimmery, darker, more muted (85% similar). Bite Beauty Nearly Neon Blue (LE, $26.00) is darker, cooler, glossier (80% similar). Obsessive Compulsive Cosmetics Pool Boy (DC, $18.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

ColourPop Jellies Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “rich cobalt blue.” It’s a lightly brightened, medium-dark navy blue with cool undertones and a soft sheen. Like Mr. Blonde, it didn’t dry down to a flat matte finish, even after waiting for a half hour–it looked more like vinyl or plastic on. The texture of this one is very runny, and I urge you to keep your tube upright when you’re using it; I had it slightly angled, and I had blue lipstick spilled everywhere! It had mostly opaque pigmentation, but it was difficult to keep it smooth as it was slightly tacky for an hour of wear, so any time the lips touched within that first hour, there was a risk of the color lifting in places. It wore for seven hours in total, but I had some minor flaking from the center of the mouth. NYX Sinful (P, $6.00) is warmer, glossier (90% similar). Anastasia Paint (P, $20.00) is more shimmery, darker (85% similar). Anastasia Primary #5 (Vol. 1) (PiP, ) is darker, cooler (85% similar). MAC Midnight Troll (LE, $19.00) is cooler, glossier (85% similar). MAC Blue Bang (LE, $19.00) is lighter, warmer (85% similar). Obsessive Compulsive Cosmetics Vain (DC, $18.00) is darker, warmer, glossier (80% similar). Urban Decay Control (DC, $18.00) is lighter, glossier (80% similar). Bite Beauty Nearly Neon Blue (LE, $26.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

Formula Summary: ColourPop Ultra Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent.

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ColourPop Mr. Blonde Ultra Matte Liquid Lipstick

ColourPop Mr. Blonde Ultra Matte Liquid Lipstick

ColourPop Mr. Blonde Ultra Matte Liquid Lipstick

ColourPop Mr. Blonde Ultra Matte Liquid Lipstick

ColourPop Mr. Blonde Ultra Matte Liquid Lipstick

ColourPop Mr. Blonde Ultra Matte Liquid Lipstick

ColourPop Jellies Ultra Matte Liquid Lipstick

ColourPop Jellies Ultra Matte Liquid Lipstick

ColourPop Jellies Ultra Matte Liquid Lipstick

ColourPop Jellies Ultra Matte Liquid Lipstick

ColourPop Jellies Ultra Matte Liquid Lipstick

ColourPop Jellies Ultra Matte Liquid Lipstick