Chanel Rouge Allure Ink Matte Liquid Lip Colour ($37.00 for 0.20 fl. oz.) is supposed to be a “long-lasting” liquid lipstick that “glides on like a gloss and sets with a luminous, velvet-like finish” and is hydrating. In my experience, they had semi-opaque to opaque coverage, while the wear time was between four and six hours (about the same as similarly hued-lipsticks) but was comfortable to wear and definitely non-drying. What I liked most about the product was actually the applicator, which was very smooth and easy to work with on the lips, as it had enough flex to maneuver naturally across the lips and made it easy to get crisp lines on the edges with it.

These are not for someone who likes a truly matte, flat finish that wears all day long, doesn’t budge or transfer, because these never quite dry down. They take anywhere from 20 to 45 minutes to “set” to a velvety finish–a light sheen but not glossy–and aren’t transfer-proof; I get closer to transfer-proof wear after several sips of coffee or blotting it down (which is true with the majority of lip products) but will not make it through a meal fully intact. They do reapply well, and they wear down evenly, so for someone who likes a semi-matte finish, longer wearing lip products, and finds traditional matte, liquid lipstick formulas too drying, these might be worth checking out. They are housed in a frosted glass tube with a glossy black cap and are lightly scented with rose (I’ll say it is subtler than usual for Chanel). All swatches were taken 30 minutes after initial application.

Chanel Luxuriant (150) Rouge Allure Ink Matte Liquid Lip Colour ($37.00 for 0.20 fl. oz.) is a muted, pinky-red with cool undertones and a satin finish. It had semi-opaque color payoff that applied smoothly and evenly. It was one of the better-applying shades I tried. The texture was lightweight, water-like initially but dried down to a comfortable, thin, and smooth consistency that didn’t slide around but didn’t feel tacky or clingy either. The color wore just over six and a half hours on me and was neither drying nor hydrating. Urban Decay Psycho (DC, $18.00) is brighter (95% similar). ColourPop Lyin' King (P, $7.00) is darker, cooler (95% similar). Bite Beauty #012 (LE, $36.00) is darker, brighter (90% similar). Marc Jacobs Beauty Boy Gorgeous (222) (P, $30.00) is lighter, cooler (90% similar). NYX Merlot (P, $6.00) is lighter (90% similar). Guerlain Berry Pink (721) (P, $36.00) is darker (90% similar). ColourPop Dazed (LE, $7.00) is more muted (90% similar). MAC Framboise Moi (LE, $19.00) is darker (90% similar). Dior Marilyn (LE, $40.00) is brighter (90% similar). Bite Beauty Beetroot (DC, $26.00) is darker (90% similar). NARS Blindfold (LE, $27.00) is darker, more muted (85% similar). Laura Mercier Rose Vif (P, $32.00) is cooler (85% similar). ColourPop London Fog (P, $7.00) is darker, warmer (90% similar). MAC Claretcast (DC, $21.00) is darker, cooler (85% similar). NARS Under My Thumb (P, $26.00) is darker, more muted (80% similar). See comparison swatches / view dupes side-by-side.

Chanel Experimente (154) Rouge Allure Ink Matte Liquid Lip Colour ($37.00 for 0.20 fl. oz.) is a dark red with warm, brick undertones and a satin finish. It had nearly opaque pigmentation that spread easily across the lips and covered evenly. The texture felt thin and more water-like initially, but it dried down after thirty minutes to a semi-matte finish that was comfortable to wear. It wore for six hours on me and was neither drying nor hydrating. ColourPop Avenue (DC, $6.50) is darker (95% similar). Makeup Geek Boss Lady (P, $12.00) is more muted (95% similar). Maybelline Cruel Ruby (P, $7.49) is warmer (95% similar). MAC Viva Glam I (P, $19.00) is warmer (95% similar). Hourglass At Night (P, $34.00) is lighter, warmer (90% similar). ColourPop Goldie (P, $6.00) is darker, warmer (90% similar). NARS Mysterious Red (P, $27.00) is lighter, warmer (90% similar). Make Up For Ever M402 (DC, $22.00) is warmer (90% similar). YSL Conflicting Crimson (27) (P, $39.00) is darker, warmer (90% similar). Tarte Vibin' (P, $20.00) is warmer (90% similar). NARS Infatuated Red (P, $27.00) is darker, warmer (90% similar). ColourPop Lost (P, $7.00) is warmer (90% similar). Bite Beauty Red Velvet (DC, $24.00) is warmer (95% similar). MAC Russian Red (P, $19.00) is warmer (90% similar). MAC Moot Point (LE, $20.00) is more shimmery, lighter, brighter (85% similar). Anastasia Currant (P, $20.00) is lighter, less glossy (90% similar). Milani I Am Motivated (P, $6.99) is darker, warmer (85% similar). ColourPop Lion Dance (LE, $7.00) is lighter (85% similar). Tarte Jetset (LE, $21.00) is darker, glossier (85% similar). NARS Eva (LE, $34.00) is darker, glossier (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

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Chanel Luxuriant (150) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Luxuriant (150) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Luxuriant (150) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Luxuriant (150) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Luxuriant (150) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Luxuriant (150) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Experimente (154) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Experimente (154) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Experimente (154) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Experimente (154) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Experimente (154) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Experimente (154) Rouge Allure Ink Matte Liquid Lip Colour