Anastasia Baby Cakes Eyeshadow ($12.00 for 0.06 oz.) is a light, pale pink with cooler undertones and a mostly matte finish. It had good color payoff, though not fully opaque, with a soft, lightly powdery texture that was smooth and finely-milled, which made it blendable on the skin but didn’t look dry. On me, it started to fade after seven and a half hours. Urban Decay Studio (LE, $19.00) is lighter, brighter (95% similar). KVD Beauty Plum (Highlight) (PiP, ) is cooler (95% similar). LORAC Bonfire (LE, $19.00) is less shimmery, warmer (95% similar). Marc Jacobs Beauty The Lover #1 (LE, ) is cooler (95% similar). KVD Beauty Baptism (LE, ) is lighter (95% similar). MAC Flounce (PiP, $17.00) is darker (95% similar). Too Faced Candy Cane (LE, $16.00) is lighter (95% similar). Sephora Ballet (LE, ) is lighter (95% similar). Marc Jacobs Beauty With Style (PiP, ) is darker (90% similar). Marc Jacobs Beauty The Tease #3 (PiP, ) is more shimmery, lighter (90% similar). ColourPop Celeb (LE, $4.50) is lighter, warmer (90% similar). MAC Tomillo (LE, $17.00) is lighter, warmer (90% similar). ColourPop Butterscotch (LE, $4.50) is lighter, cooler (90% similar). Too Faced Kitten (LE, $16.00) is warmer (90% similar). LORAC Jelly Donut (LE, $19.00) is less shimmery, cooler (90% similar). ColourPop Uncuffed (LE, $4.50) is lighter, warmer (90% similar). KVD Beauty Lucid (DC, ) is more shimmery, brighter (90% similar). ColourPop Pearly (PiP, $4.50) is more shimmery, warmer (90% similar). Dior Matte Pink (PiP, ) is darker, more muted (90% similar). MAC Yogurt (P, $17.00) is darker (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Anastasia Buon Fresco Eyeshadow ($12.00 for 0.06 oz.) is a medium mauve with warm undertones and a matte finish. It had good pigmentation, while the texture was somewhat powdery, though it still adhered and applied fairly well without emphasizing my lid’s texture. It was blendable and lasted for seven and a half hours. Too Faced Dreams (LE, $16.00) is warmer (95% similar). LORAC Wisteria (LE, $19.00) is darker, warmer (90% similar). Tarte Misty Mauve (LE, ) is darker, warmer (90% similar). Ciate Pony (LE, ) is lighter (95% similar). Too Faced Almond Truffle (PiP, $16.00) is cooler (85% similar). Too Faced Rendezvous (LE, $16.00) is cooler (90% similar). MAC Haux (P, $17.00) is warmer (85% similar). bareMinerals Flash (LE, ) is darker, more muted (85% similar). KVD Beauty Plum (Contour) (PiP, ) is darker (90% similar). Tarte Skipper (LE, ) is lighter, brighter (85% similar). LORAC Overcast (LE, $19.00) is brighter (85% similar). Coloured Raine Purpleberry (LE, $6.99) is darker, warmer (85% similar). Urban Decay Tease (DC, $19.00) is warmer (80% similar). Persona Chic (PiP, ) is darker (80% similar). Wet 'n' Wild Rose in the Air #3 (PiP, ) is lighter (80% similar). MAC Marzipan (LE, $17.00) is lighter (80% similar). LORAC Dusty Mauve (LE, $19.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

Anastasia Violet Eyeshadow ($12.00 for 0.06 oz.) is a muted, medium-dark purple with subtle, cool undertones and a matte finish. It had a very powdery texture that was prone to sheering out, so it wasn’t a shade that worked well on bare skin and would benefit from a lightly tacky or thicker primer. It had semi-opaque coverage that was somewhat buildable, but it tended to look uneven the more I tried to blend it out/apply. This shade lasted for seven hours before fading. Urban Decay Faded (LE, $19.00) is more shimmery (95% similar). Smashbox Orchid (LE, ) is darker, warmer (90% similar). Too Faced Spice of Life (Pumpkin Spice) (LE, $16.00) is darker, cooler (90% similar). Glaminatrix Burlesque (P, $7.30) is more shimmery, darker, cooler (90% similar). MAC Bon Nuit (LE, $17.00) is darker (90% similar). MAC Indian Ink (P, $17.00) is warmer (90% similar). Give Me Glow Trust Fund (P, $7.00) is lighter (85% similar). ColourPop Connect (LE, $4.50) is cooler (85% similar). Viseart Cool Mattes 2 #12 (PiP, ) is darker, cooler (85% similar). Viseart Cool Mattes 2 #8 (PiP, ) is lighter (85% similar). KVD Beauty Ribbon (LE, ) is darker, warmer (85% similar). ColourPop Autumn Breeze (LE, $4.50) is darker, warmer (85% similar). KVD Beauty Venom (LE, ) is lighter, warmer (85% similar). Give Me Glow Punk (PiP, $7.00) is darker, cooler (85% similar). Bobbi Brown Mulberry (LE, $22.00) is lighter, brighter (85% similar). Inglot #386 (P, $6.00) is warmer (85% similar). Terra Moons Royal (P, $6.00) is darker, cooler (80% similar). KVD Beauty Exorcism (LE, ) is more shimmery, darker, cooler (80% similar). Anastasia Soul (LE, $12.00) is more shimmery, lighter, cooler (80% similar). Marc Jacobs Beauty Outrageously (PiP, ) is lighter, brighter, cooler (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Anastasia Denim Smokey Eyeshadow ($12.00 for 0.06 oz.) is a medium-dark gray with cooler undertones and a pearly shimmer-sheen finish. It had good color payoff, though the texture was dusty–the shimmer seemed to separate from the darker colored base to a small degree. It blended out well and lasted for eight hours. MAC A Sprinkle of Blues #4 (PiP, $21.00) is darker (95% similar). Tarte Riptide (LE, ) is darker (90% similar). Tarina Tarantino Lovely #3 (DC, ) is darker (90% similar). NARS Give In Take II (LE, $29.00) is less shimmery (90% similar). Gucci Beauty Cosmic Deco #3 (DC, ) is more shimmery (90% similar). LORAC Slate (PiP, $19.00) is darker (90% similar). KVD Beauty Santeria (LE, ) is darker (90% similar). Chanel Au Fil de L'Eau #4 (LE, ) is less shimmery, darker, warmer (90% similar). Marc Jacobs Beauty The Parisienne #1 (LE, ) is darker (90% similar). NARS L'Amour, Toujours L'Amour #9 (DC, $25.00) is lighter (90% similar). Urban Decay Time (LE, $19.00) is darker, cooler (90% similar). Tarte Seascape (LE, ) is lighter, cooler (90% similar). Sephora Sketch (LE, ) is darker, warmer (90% similar). Laura Mercier Gunmetal (LE, $23.00) is less shimmery, darker (90% similar). Sephora Synergy (LE, ) is lighter (90% similar). Tom Ford Beauty White Suede #4 (LE, ) is less shimmery, warmer (95% similar). ColourPop Triple Threat (LE, $4.50) is brighter, warmer (85% similar). Natasha Denona Graphite (07M) (PiP, $29.00) is warmer (85% similar). Urban Decay Bold Generation (LE, $19.00) is darker, warmer (85% similar). Giorgio Armani #21 (DC, $33.00) is darker (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Anastasia Night Sky Eyeshadow ($12.00 for 0.06 oz.) is a medium-dar5k black with subtle, warmer undertones and a mostly matte finish. The texture was dusty but thin, which made it harder to work with as it wouldn’t blend out easily. ColourPop Let's Do It (P, $4.50) is cooler (95% similar). Tarte Lunar Eclipse (LE, ) is lighter, warmer (95% similar). Wet 'n' Wild Lights Out #3 (PiP, ) is more shimmery (95% similar). Sephora Obsidian (PiP, ) is cooler (95% similar). NARS Loverboy (DC, $25.00) is lighter (95% similar). Wet 'n' Wild My Glamour Squad #2 (PiP, ) is darker, cooler (95% similar). Sephora Black Lace (DC, $10.00) is warmer (95% similar). Urban Decay Clash #2 (LE, $19.00) is darker, cooler (95% similar). Urban Decay Les (LE, $19.00) is lighter (95% similar). Giorgio Armani #01 (P, $32.00) is warmer (95% similar). MAC Lune Noire (LE, $17.00) is cooler (95% similar). Too Faced Licorice (PiP, $16.00) is lighter (95% similar). Too Faced Wanted (LE, $16.00) is cooler (95% similar). Charlotte Tilbury Smokey Eye Beauty (Smoke) (LE, ) is lighter (95% similar). LORAC Cursed (LE, $19.00) is more shimmery (95% similar). Inglot J325 Pitch Black (LE, $10.00) is cooler (95% similar). Make Up For Ever M100 Black (P, $17.00) is darker (95% similar). NARS Shade VI (LE, $25.00) is warmer (95% similar). Marc Jacobs Beauty About Last Night No. 12 (LE, ) is cooler (95% similar). Pat McGrath Xtreme Black (PiP, $25.00) is darker (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Anastasia Eyeshadow ($12.00 for 0.06 oz.) is supposed to be a “finely-milled, highly-pigmented” powder eyeshadow. The brand has a large range of individual eyeshadows that are available as pan-only (no compact to hold them); if you purchase four, you’ll get a 4-well plastic palette for $40 ($10 per eyeshadow), or purchase eight and get an 8-well cardboard palette for $70 ($8.75 per eyeshadow) (the 8-pan is only available directly from the brand). On average, the formula is semi-opaque to opaque, lightly dusty to buttery, wears seven to nine hours, and is fairly blendable. The Metallic and Titanium finishes seem to be the best-performing to me, but there are some really standout mattes and shimmers as well. I find the more recently released shades to be better-performing compared to Anastasia eyeshadows I tried two or three years ago. The wear varies between six and eight hours with decent to good application over bare skin (no primer).

Anastasia Baby Cakes Eyeshadow

Anastasia Baby Cakes Eyeshadow

Anastasia Baby Cakes Eyeshadow

Anastasia Baby Cakes Eyeshadow

Anastasia Baby Cakes Eyeshadow

Anastasia Buon Fresco Eyeshadow

Anastasia Buon Fresco Eyeshadow

Anastasia Buon Fresco Eyeshadow

Anastasia Buon Fresco Eyeshadow

Anastasia Buon Fresco Eyeshadow

Anastasia Violet Eyeshadow

Anastasia Violet Eyeshadow

Anastasia Violet Eyeshadow

Anastasia Violet Eyeshadow

Anastasia Violet Eyeshadow

Anastasia Denim Smokey Eyeshadow

Anastasia Denim Smokey Eyeshadow

Anastasia Denim Smokey Eyeshadow

Anastasia Denim Smokey Eyeshadow

Anastasia Denim Smokey Eyeshadow

Anastasia Night Sky Eyeshadow

Anastasia Night Sky Eyeshadow

Anastasia Night Sky Eyeshadow

Anastasia Night Sky Eyeshadow

Anastasia Night Sky Eyeshadow

Anastasia Buon Fresco Eyeshadow

Anastasia Buon Fresco Eyeshadow