Shiseido Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is described as a vibrant, long-wearing, and hydrating lipstick available in 16 shades inspired by red. The pigmentation varied from semi-opaque to fully opaque with a lightweight, lightly creamy consistency that wasn’t too thin or too thick, so it sat well on the lips and made mine appear smoother. The colors applied evenly on the lips and didn’t drag as the texture is very smooth and emollient enough to have a soft sheen but not enough to slide around easily. The formula lasted anywhere from four to eight hours, which was nicely hydrating.

Shiseido Liaison (RD306) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a medium-dark coral-red with warm undertones and a soft, lightly shimmery sheen. It had nearly opaque color payoff that applied with smooth, even coverage. The consistency was lightly emollient, so it glided on the lips easily and felt comfortable to wear over the five hours it lasted. The formula was hydrating overall. Chanel Ultrarose (257) (LE, $45.00) is lighter, brighter (95% similar). MAC Hibiscus (LE, $19.00) is warmer (95% similar). Guerlain Rouge Sensuel (DC, $58.00) is warmer (95% similar). Smashbox LA Sunset (P, $21.00) is lighter (90% similar). Tom Ford Beauty Grace (LE, $36.00) is more muted (95% similar). Tom Ford Beauty Something Wild (46) (P, $57.00) is lighter, brighter (90% similar). Guerlain Madame Flirte (861) (DC, $58.00) is darker (90% similar). Tom Ford Beauty Les Mepris (LE, $52.00) is lighter (90% similar). Chanel Amant (DC, $34.00) is more shimmery, brighter (90% similar). MAC Lady at Play (P, $25.00) is lighter, warmer (85% similar). NYX Rags to Riches (P, $6.00) is lighter (85% similar). Gucci Beauty Mae Coral (301) (P, $42.00) is less shimmery, lighter, less pigmented (85% similar). Givenchy Rouge Egerie (305) (P, $36.00) is lighter, brighter (85% similar). Guerlain Chamade (DC, $37.00) is more muted, glossier (85% similar). Tom Ford Beauty Adriano (LE, $36.00) is lighter, brighter, warmer (80% similar). Revlon Softsilver Red (P, $8.49) is more shimmery, lighter, cooler (80% similar). Bite Beauty #003 (LE, $36.00) is lighter, brighter, warmer (80% similar). Marc Jacobs Beauty Fram-bois (350) (P, $26.00) is more shimmery, brighter, cooler (80% similar). Urban Decay EZ (DC, $18.00) is darker, brighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Shiseido Coral Shore (RD309) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a slightly brighter, medium peony pink with warm, yellow undertones and a soft sheen. There is very pearl that gives it a more luminous finish, but it isn’t overly glossy, which likely contributes to the better wear time (almost five hours). The texture was smooth, lightly creamy, and featherweight on the lips. It was comfortable to wear and hydrating while worn. Bobbi Brown Pink Peony (P, $24.00) is darker (95% similar). Marc Jacobs Beauty Truth or Bare (P, $28.00) is more muted, more pigmented (95% similar). Sephora Oui (03) (P, $8.00) is lighter, more muted, cooler (90% similar). MAC Watch Me Simmer (LE, $19.00) is darker, warmer (90% similar). Tom Ford Beauty Paradiso (07) (P, $55.00) is cooler, glossier (90% similar). Urban Decay Sheer Streak (DC, $22.00) is brighter (90% similar). Urban Decay Streak (DC, $22.00) is warmer (90% similar). Guerlain Attrape-Coeur (171) (DC, $37.00) is brighter (90% similar). Shiseido Murrey (RD305) (DC, $28.00) is cooler (90% similar). Guerlain Merveilleux Rose (867) (DC, $58.00) is darker, more muted, warmer (90% similar). Chanel Rose Clair (P, $37.00) is more shimmery, cooler (90% similar). MAC Elegant Accent (P, $25.00) is warmer (90% similar). Bobbi Brown Uber Pink (DC, $37.00) is lighter (90% similar). Estee Lauder Nude Scene (P, $32.00) is darker, more muted (90% similar). Dior Ultra Lust (485) (P, $37.00) is less shimmery, darker, warmer (90% similar). Givenchy Rose Boudoir (204) (P, $36.00) is cooler, glossier (90% similar). Hourglass Seeker (P, $32.00) is lighter, cooler (90% similar). YSL Rose Nu (88) (P, $38.00) is less shimmery, darker, less pigmented (90% similar). Cle de Peau Passion Flower (P, $65.00) is cooler (90% similar). NARS License to Love (P, $26.00) is more shimmery, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Shiseido Ruby Copper (RD501) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a bright, medium-dark ruby red with cool, blue undertones and a natural sheen. It had nearly opaque pigmentation that covered evenly and smoothly. The texture was very lightweight, smooth and creamy without being heavy, and comfortable on the lips. This shadde wore well for seven hours, was moisturizing, and didn’t feather or bleed past the edges of my lips. Estee Lauder Boldface (P, $32.00) is darker (95% similar). Tom Ford Beauty Tony (P, $36.00) is darker, cooler (95% similar). Make Up For Ever C404 (DC, $22.00) is lighter (95% similar). Chanel Rouge Tentation (169) (P, $45.00) is darker (95% similar). Tom Ford Beauty Luciano (P, $36.00) is cooler (95% similar). Guerlain Rouge Saphir (821) (DC, $58.00) is lighter, cooler, glossier (95% similar). Hourglass Icon (P, $32.00) is darker (95% similar). Bite Beauty Tannin (DC, $24.00) is darker (95% similar). MAC Dangerously Chic (P, $23.00) is darker (95% similar). MAC Como La Flor (LE, $19.00) is cooler (95% similar). Chanel Emblematique (147) (LE, $45.00) is more shimmery, darker (95% similar). Hourglass Innovator (P, $32.00) is warmer (95% similar). Bobbi Brown Russian Doll (DC, $37.00) is darker (95% similar). Bobbi Brown Imperial Red (DC, $37.00) is glossier (95% similar). Make Up For Ever Cherry Muse (406) (P, $23.00) is less shimmery, darker (95% similar). MAC Authentic Red (LE, $19.00) is more shimmery, more muted (95% similar). MAC Mind Control (LE, $19.00) is darker (95% similar). Make Up For Ever C405 (DC, $22.00) is darker (95% similar). Chanel Rouge Captivant (86) (P, $45.00) is less shimmery, darker (95% similar). Tom Ford Beauty Fucking Fabulous (LE, $60.00)(90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

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Shiseido Liaison (RD306) Rouge Rouge Lipstick

Shiseido Liaison (RD306) Rouge Rouge Lipstick

Shiseido Liaison (RD306) Rouge Rouge Lipstick

Shiseido Liaison (RD306) Rouge Rouge Lipstick

Shiseido Liaison (RD306) Rouge Rouge Lipstick

Shiseido Liaison (RD306) Rouge Rouge Lipstick

Shiseido Liaison (RD306) Rouge Rouge Lipstick

Shiseido Coral Shore (RD309) Rouge Rouge Lipstick

Shiseido Coral Shore (RD309) Rouge Rouge Lipstick

Shiseido Coral Shore (RD309) Rouge Rouge Lipstick

Shiseido Coral Shore (RD309) Rouge Rouge Lipstick

Shiseido Coral Shore (RD309) Rouge Rouge Lipstick

Shiseido Coral Shore (RD309) Rouge Rouge Lipstick

Shiseido Coral Shore (RD309) Rouge Rouge Lipstick

Shiseido Ruby Copper (RD501) Rouge Rouge Lipstick

Shiseido Ruby Copper (RD501) Rouge Rouge Lipstick

Shiseido Ruby Copper (RD501) Rouge Rouge Lipstick

Shiseido Ruby Copper (RD501) Rouge Rouge Lipstick

Shiseido Ruby Copper (RD501) Rouge Rouge Lipstick

Shiseido Ruby Copper (RD501) Rouge Rouge Lipstick

Shiseido Ruby Copper (RD501) Rouge Rouge Lipstick