Sephora Pomegranate Delirium (20) Ultra Shine Lip Gel ($14.00 for 0.11 oz.) is a slightly muted, medium-dark pinky-plum with gold and pink sparkle. It had semi-opaque color payoff with noticeable sparkle and shimmer. It applied evenly and smoothly without feeling gritty. The gloss lasted for four hours on me. Becca Raspberry/Opal (P, $24.00) is lighter, less glossy (85% similar). Maybelline Amethyst Potion (045) (P, $8.99) is less shimmery, lighter (85% similar). MAC Pearly Girl (LE, $21.00) is more shimmery, cooler (85% similar). MAC Ruby (P, $20.00) is less shimmery (90% similar). Maybelline Lust for Mauve (535) (P, $8.99) is warmer (90% similar). Sephora Deep Rose (06) (P, $12.00) is lighter, warmer (80% similar). MAC Warp Speed Ahead (LE, $21.00) is darker, more muted, cooler (80% similar). Bite Beauty Nine (Watercolor) (LE, ) is less shimmery, lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Sephora Happy Sunrise (25) Ultra Shine Lip Gel ($14.00 for 0.11 oz.) is a medium, peachy-orange with warm undertones and a cream finish. It had semi-sheer to semi-opaque color payoff with some translucency that allowed the natural lip color to come through. The texture was lightweight, comfortable to wear, and forgiving on the lips. The color lasted for three and a half hours on me. Bite Beauty Eight (Watercolor) (LE, ) is darker, warmer (90% similar). Sephora + Pantone Universe Cantaloupe (LE, ) is less glossy (90% similar). NARS Giza (P, $26.00) is lighter (90% similar). MAC Cool & Cute (LE, $20.00) is warmer (90% similar). MAC Cheerful (P, $22.00) is darker, brighter, warmer (85% similar). Tower 28 Fire (P, $14.00) is less pigmented (85% similar). MAC Ray of Sunshine (P, $22.00) is lighter, warmer (85% similar). Chanel Exotique (12) (P, $34.00) is darker, brighter, warmer (85% similar). MAC Grand Pumpkin (LE, $21.00) is darker, brighter, warmer (80% similar). NYX Cherry Cheesecake (P, $5.00) is darker, brighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Sephora Gorgeous Red (29) Ultra Shine Lip Gel ($14.00 for 0.11 oz.) is a medium-dark, fuchsia pink with lighter violet and lavender micro-shimmer. It had semi-sheer to semi-opaque pigmentation with evenly distributed shimmer and color. It gave lips a more stained look, but the color went on evenly. This shade lasted for four hours on me. Guerlain Madame Flirte (861) (LE, $30.00) is darker (95% similar). MAC Viva Glam Miley Cyrus (LE, $21.00) is more shimmery (90% similar). Dior Darling (775) (P, $35.00) is warmer (90% similar). MAC Rhythm (LE, $21.00) is warmer (90% similar). Sephora Pretty Princess (LE, $14.00) is more shimmery (90% similar). Burberry Oxblood No. 23 (P, $29.00) is brighter (90% similar). Sephora Raspberry Punch (21) (P, $12.00) is less shimmery, lighter (90% similar). See comparison swatches / view dupes side-by-side.

Formula Summary: It is supposed to be “inspired by gel nail polishes” with an “ultra-light” texture and hydrating formula. The range as of fall 2015 seems to range from clear to mostly opaque with a slight translucency that gives them a squishy, jelly-like look with the average shade between semi-sheer and semi-opaque. They’re lightweight, comfortable to wear, and mostly non-sticky. I haven’t noticed a taste, but there is a sweet vanilla, almost caramel-like scent (it is a little on the synthetic side, but I don’t notice the scent when I’m wearing it). Despite having a smoother, mostly non-sticky feel, the formula has decent wear time (three to five hours) and is hydrating. All in all, it’s a nice formula that outdoes a lot of the more recently released new gloss formulas on the market–and at a fraction of the cost–when the shade is more pigmented, but when it is sheerer (especially the lighter shades), there is often settling into lip lines. One thing to note, though, is despite seeming like quite a big tube of gloss, it contains only 0.11 fl. oz. It has an interesting hourglass-shaped applicator, where it is curved inversely and can fit the curve of the lip.

Sephora Pomegranate Delirium (20) Ultra Shine Lip Gel

Sephora Pomegranate Delirium (20) Ultra Shine Lip Gel

Sephora Pomegranate Delirium (20) Ultra Shine Lip Gel

Sephora Pomegranate Delirium (20) Ultra Shine Lip Gel

Sephora Pomegranate Delirium (20) Ultra Shine Lip Gel

Sephora Pomegranate Delirium (20) Ultra Shine Lip Gel

Sephora Happy Sunrise (25) Ultra Shine Lip Gel

Sephora Happy Sunrise (25) Ultra Shine Lip Gel

Sephora Happy Sunrise (25) Ultra Shine Lip Gel

Sephora Happy Sunrise (25) Ultra Shine Lip Gel

Sephora Happy Sunrise (25) Ultra Shine Lip Gel

Sephora Happy Sunrise (25) Ultra Shine Lip Gel

Sephora Gorgeous Red (29) Ultra Shine Lip Gel

Sephora Gorgeous Red (29) Ultra Shine Lip Gel

Sephora Gorgeous Red (29) Ultra Shine Lip Gel

Sephora Gorgeous Red (29) Ultra Shine Lip Gel

Sephora Gorgeous Red (29) Ultra Shine Lip Gel

Sephora Gorgeous Red (29) Ultra Shine Lip Gel