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        <title>Milani I Am Fabulous, I Am Awesome, I Am Smart Bold Matte Lipsticks Reviews &#038; Swatches</title>
        <link>https://www.temptalia.com/milani-i-am-fabulous-i-am-awesome-i-am-smart-bold-matte-lipsticks-reviews-swatches/</link>
        <featuredImage><img width="760" height="760" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_002_product.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="product" decoding="async" fetchpriority="high" srcset="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_002_product.jpg 760w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_002_product-350x350.jpg 350w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_002_product-150x150.jpg 150w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_002_product-550x550.jpg 550w" sizes="(max-width: 760px) 100vw, 760px" /></featuredImage>
        <comments>https://www.temptalia.com/milani-i-am-fabulous-i-am-awesome-i-am-smart-bold-matte-lipsticks-reviews-swatches/#comments</comments>
        <pubDate>Wed, 09 Jan 2019 17:00:00 +0000</pubDate>
        <dc:creator>Christine</dc:creator>
        		<category><![CDATA[Budget Beauty Products]]></category>
		<category><![CDATA[Lip Products]]></category>
		<category><![CDATA[Lipstick]]></category>
		<category><![CDATA[Milani]]></category>

        <guid isPermaLink="false">https://www.temptalia.com/?p=370738</guid>
                <excerpt><![CDATA[Milani I Am Fabulous Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium-dark pink with subtle, warm undertones and a mostly matte finish. The color coverage was opaque in one layer, while the lipstick had a smooth, lightly creamy texture--almost more velvety, as there was glide but no wetness.]]></excerpt>
                <description><![CDATA[<div><img src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-fabulous_001_product.jpg" width="250" style="border:1px solid #999999; margin-bottom: 5px;" /></div>Milani I Am Fabulous Bold Color Statement Matte Lipstick ($6.99 for 0.14 oz.) is a medium-dark pink with subtle, warm undertones and a mostly matte finish. The color coverage was opaque in one layer, while the lipstick had a smooth, lightly creamy texture--almost more velvety, as there was glide but no wetness. The color went on evenly and didn't sink into my lip lines noticeably (far less than most shades in the range, too). It wore nicely for five hours and was neither drying nor hydrating over time. Milani I Am Awesome Bold Color Statement Matte Lipstick ($6.99 for 0.14 <a href="https://www.temptalia.com/milani-i-am-fabulous-i-am-awesome-i-am-smart-bold-matte-lipsticks-reviews-swatches/"> Continue Reading&hellip; </a>]]></description>
                <content:encoded><![CDATA[<p><a id="review-370897"></a><div class="my-3">
                            <img decoding="async" class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-fabulous_001_product.jpg" srcset="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-fabulous_001_product.jpg 760w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-fabulous_001_product-350x350.jpg 350w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-fabulous_001_product-150x150.jpg 150w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-fabulous_001_product-550x550.jpg 550w" width="760" height="760" alt="Milani I Am Fabulous Bold Color Statement Matte Lipstick">
                        </div><h2>I Am Fabulous</h2><p>
    <strong><a href="https://shop-links.co/1661078933881149051"  target="_blank" rel="noopener noreferrer nofollow" target="_blank" rel="noopener noreferrer nofollow" >Milani I Am Fabulous Bold Color Statement Matte Lipstick</a></strong> ($6.99 for 0.14 oz.) is a medium-dark pink with subtle, warm undertones and a mostly matte finish.  The color coverage was opaque in one layer, while the lipstick had a smooth, lightly creamy texture&#8211;almost more velvety, as there was glide but no wetness.  The color went on evenly and didn&#8217;t sink into my lip lines noticeably (far less than most shades in the range, too).  It wore nicely for five hours and was neither drying nor hydrating over time.</p><p class="sans-serif f-3"><strong>FURTHER READING</strong>: 
            <a href="#formula_overviewTab370897" data-activate-tab="formula_overviewTab370897" aria-controls="formula_overviewTab370897">Formula Overview</a> 
            for details on general performance and characteristics (like scent).</p><ul class="glossover-tabs f-3 nav nav-tabs bb-none sans-serif text-uppercase" role="tablist"><li class="nav-item"><a class="nav-link active" id="top_dupesTab370897" href="#top_dupes370897" data-toggle="tab" role="tab" aria-controls="top_dupesTab370897"><span class="d-none d-md-inline">Top </span>Dupes</a></li><li class="nav-item"><a class="nav-link" id="formula_overviewTab370897" href="#formula_overview370897" data-toggle="tab" role="tab" aria-controls="formula_overviewTab370897"><span class="d-none d-md-inline">Formula </span>Overview</a></li><li class="nav-item"><a class="nav-link" id="ingredientsTab370897" href="#ingredients370897" data-toggle="tab" role="tab" aria-controls="ingredientsTab370897">Ingredients</a></li></ul><div class="tab-content b-g6-1 px-4 py-2 mb-5"><div class="tab-pane active" id="top_dupes370897" role="tabpanel">                <div class="clearfix">
                    <h3 class="bb-none float-left pt-3 pb-0 mb-0"><span class="d-none d-sm-inline">Top </span>Dupes</h3>
                    <div class="float-right my-2">
				                                    <a class="btn btn-secondary btn-sm d-none d-sm-inline-block"
                               href="https://www.temptalia.com/swatch-gallery?compare=370897,350845,172178,176420,479717,459194,299233,325559,106994,264333,218557">View Swatches</a>
				                                <a class="btn btn-secondary btn-sm"
                           href="https://www.temptalia.com/makeup-dupe-list/milani-bold-color-statement-matte-lipstick/i-am-fabulous/">View All Dupes</a>
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                <ul class="dupe-ul bt-g6-1 pt-4"><li><a href="https://www.temptalia.com/product/urban-decay-lo-fi-lip-mousse/echo/">Urban Decay Echo</a> (P, $22.00) is darker, cooler (90% similar).</li><li><a href="https://www.temptalia.com/product/nars-cosmetics-audacious-lipstick/anna/">NARS Anna</a> (P, $34.00) is glossier (90% similar).</li><li><a href="https://www.temptalia.com/product/mac-cosmetics-lipstick/nouvelle-vogue/">MAC Nouvelle Vogue</a> (LE, $19.00) is lighter, cooler (90% similar).</li><li><a href="https://www.temptalia.com/product/bite-beauty-power-move-hydrating-soft-matte-lipstick/fig/">Bite Beauty Fig</a> (P, $28.00) is lighter, warmer (90% similar).</li><li><a href="https://www.temptalia.com/product/nars-air-matte-lip-color/chaser/">NARS Chaser</a> (LE, $26.00) is lighter, cooler (90% similar).</li><li><a href="https://www.temptalia.com/product/colourpop-blotted-lip/brain-freeze/">ColourPop Brain Freeze</a> (DC, $5.00) is cooler (90% similar).</li><li><a href="https://www.temptalia.com/product/colourpop-lux-lipstick/money-side-up/">ColourPop Money Side Up</a> (P, $10.00) is darker, warmer, glossier (90% similar).</li><li><a href="https://www.temptalia.com/product/mac-cosmetics-lipstick/brave/">MAC Brave</a> (P, $19.00) is more shimmery, lighter, warmer (90% similar).</li><li><a href="https://www.temptalia.com/product/tom-ford-beauty-lips-boys-lip-color/anderson/">Tom Ford Beauty Anderson</a> (P, $36.00) is lighter (90% similar).</li><li><a href="https://www.temptalia.com/product/bite-beauty-matte-creme-lip-crayon/pastille/">Bite Beauty Pastille</a> (DC, $24.00) is more shimmery, lighter, more muted (85% similar).</li></ul><div class="d-sm-none text-center mb-2"><a class="btn btn-secondary btn-sm" href="https://www.temptalia.com/swatch-gallery?compare=370897,350845,172178,176420,479717,459194,299233,325559,106994,264333,218557">View Swatches</a></div></div><div class="tab-pane" id="formula_overview370897" role="tabpanel"><h3 class="pt-3 mb-2">Formula Overview</h3>
                    <p class="f-2 text-sm-right sans-serif text-uppercase">$6.99/0.14 oz. - <span class="text-gray">$49.93 Per Ounce</span></p><p>The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe."  The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots).  </p>
<p>The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips.  It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade. </p>
<p>In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth).  A few shades were on the drying side, while most were non-drying.  The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.</p>
<p>Browse all of our <a href="https://www.temptalia.com/swatches/milani-bold-color-statement-matte-lipstick/">Milani Bold Color Statement Matte Lipstick swatches</a>.</p></div><div class="tab-pane" id="ingredients370897" role="tabpanel"><h3 class="pt-3">Ingredients</h3>
                    <p class="text-uppercase f-2 sans-serif text-uppercase">Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).</p>
                    <p class="f-2 sans-serif"><u>Disclaimer</u>: Ingredient lists are as available by the brand (or retailer) 
    at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable 
    to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.</p></div></div>        <div class="glossover glossover-product-display">
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                <h4 class="product-title text-ellipsis"><a href="https://www.temptalia.com/product/milani-bold-color-statement-matte-lipstick/i-am-fabulous/" >I Am Fabulous</a></h4>
                <h5 class="product-details-snippet"><span class="d-sm-none">P</span><span class="d-none d-sm-inline">Permanent</span>. $6.99.</h5>
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            <div class="float-right bold">9.5</div>
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            <div class="float-right bold">92%</div>
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                            <h5 class="text-uppercase m-0"><span class="light"><span class="d-none d-md-inline">Quick </span>Shop:</span> <a class="highlight"href="https://go.magik.ly/ml/1vdcn/" target="_blank" rel="noopener noreferrer nofollow">Ulta</a>, <a class="highlight"href="https://milani.pxf.io/neeYV" target="_blank" rel="noopener noreferrer nofollow">Milani</a>, <a class="highlight"href="https://rstyle.me/+DOKipsp-KkWgfsPgbzUV3w" target="_blank" rel="noopener noreferrer nofollow">Walmart</a>, <a class="highlight"href="https://go.magik.ly/ml/10erg/" target="_blank" rel="noopener noreferrer nofollow">Target</a></h5>
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<a id="review-370898"></a><div class="my-3">
                            <img decoding="async" class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-awesome_001_product.jpg" srcset="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-awesome_001_product.jpg 760w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-awesome_001_product-350x350.jpg 350w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-awesome_001_product-150x150.jpg 150w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-awesome_001_product-550x550.jpg 550w" width="760" height="760" alt="Milani I Am Awesome Bold Color Statement Matte Lipstick">
                        </div><h2>I Am Awesome</h2><p>
    <strong><a href="https://shop-links.co/1661078933881149051"  target="_blank" rel="noopener noreferrer nofollow" target="_blank" rel="noopener noreferrer nofollow" >Milani I Am Awesome Bold Color Statement Matte Lipstick</a></strong> ($6.99 for 0.14 oz.) is a light-medium, pink-coral with warm undertones and a satin finish. It had nearly opaque pigmentation with a smooth, velvety consistency that was comfortable to apply as it glided easily across my lips, but it separated along my deeper lip lines slightly.  Due to it being a lighter shade, it seemed more noticeable and worsened somewhat over time as the color wore on.  This shade lasted for four hours and was neither drying nor hydrating on me.</p><p class="sans-serif f-3"><strong>FURTHER READING</strong>: 
            <a href="#formula_overviewTab370898" data-activate-tab="formula_overviewTab370898" aria-controls="formula_overviewTab370898">Formula Overview</a> 
            for details on general performance and characteristics (like scent).</p><ul class="glossover-tabs f-3 nav nav-tabs bb-none sans-serif text-uppercase" role="tablist"><li class="nav-item"><a class="nav-link active" id="top_dupesTab370898" href="#top_dupes370898" data-toggle="tab" role="tab" aria-controls="top_dupesTab370898"><span class="d-none d-md-inline">Top </span>Dupes</a></li><li class="nav-item"><a class="nav-link" id="formula_overviewTab370898" href="#formula_overview370898" data-toggle="tab" role="tab" aria-controls="formula_overviewTab370898"><span class="d-none d-md-inline">Formula </span>Overview</a></li><li class="nav-item"><a class="nav-link" id="ingredientsTab370898" href="#ingredients370898" data-toggle="tab" role="tab" aria-controls="ingredientsTab370898">Ingredients</a></li></ul><div class="tab-content b-g6-1 px-4 py-2 mb-5"><div class="tab-pane active" id="top_dupes370898" role="tabpanel">                <div class="clearfix">
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                <ul class="dupe-ul bt-g6-1 pt-4"><li><a href="https://www.temptalia.com/product/nars-cosmetics-velvet-matte-lip-pencil/maria-carla/">NARS Maria Carla</a> (LE, $27.00) is lighter, cooler (90% similar).</li><li><a href="https://www.temptalia.com/product/makeup-geek-showstopper-creme-stain/foxtrot/">Makeup Geek Foxtrot</a> (LE, $12.00) is darker (90% similar).</li><li><a href="https://www.temptalia.com/product/colourpop-lippie-stix/with-the-band/">ColourPop With the Band</a> (P, $7.00) is darker, warmer (90% similar).</li><li><a href="https://www.temptalia.com/product/nars-audacious-sheer-matte-lipstick/mathilde/">NARS Mathilde</a> (LE, $34.00) is darker, warmer, less glossy (90% similar).</li><li><a href="https://www.temptalia.com/product/jaclyn-cosmetics-so-rich-lipstick/that-girl/">Jaclyn Cosmetics That Girl</a> (DC, $18.00) is lighter, glossier (85% similar).</li><li><a href="https://www.temptalia.com/product/jaclyn-cosmetics-so-rich-lipstick/obsessed/">Jaclyn Cosmetics Obsessed</a> (DC, $18.00) is darker, warmer, glossier (85% similar).</li><li><a href="https://www.temptalia.com/product/mac-cosmetics-lipstick/kinda-sexy/">MAC Kinda Sexy</a> (P, $19.00) is darker (85% similar).</li><li><a href="https://www.temptalia.com/product/colourpop-lux-liquid-lip/lauberge/">ColourPop L'Auberge</a> (LE, $9.00) is darker, warmer (85% similar).</li><li><a href="https://www.temptalia.com/product/nyx-matte-lipstick/nude/">NYX Nude</a> (P, $6.00) is lighter, cooler (85% similar).</li><li><a href="https://www.temptalia.com/product/nars-cosmetics-velvet-matte-lip-pencil/get-off/">NARS Get Off</a> (P, $27.00) is more muted, cooler (85% similar).</li></ul><div class="d-sm-none text-center mb-2"><a class="btn btn-secondary btn-sm" href="https://www.temptalia.com/swatch-gallery?compare=370898,303144,286687,320955,459037,390050,390040,107282,452983,112436,274471">View Swatches</a></div></div><div class="tab-pane" id="formula_overview370898" role="tabpanel"><h3 class="pt-3 mb-2">Formula Overview</h3>
                    <p class="f-2 text-sm-right sans-serif text-uppercase">$6.99/0.14 oz. - <span class="text-gray">$49.93 Per Ounce</span></p><p>The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe."  The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots).  </p>
<p>The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips.  It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade. </p>
<p>In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth).  A few shades were on the drying side, while most were non-drying.  The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.</p>
<p>Browse all of our <a href="https://www.temptalia.com/swatches/milani-bold-color-statement-matte-lipstick/">Milani Bold Color Statement Matte Lipstick swatches</a>.</p></div><div class="tab-pane" id="ingredients370898" role="tabpanel"><h3 class="pt-3">Ingredients</h3>
                    <p class="text-uppercase f-2 sans-serif text-uppercase">Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).</p>
                    <p class="f-2 sans-serif"><u>Disclaimer</u>: Ingredient lists are as available by the brand (or retailer) 
    at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable 
    to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.</p></div></div>        <div class="glossover glossover-product-display">
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                <h4 class="product-title text-ellipsis"><a href="https://www.temptalia.com/product/milani-bold-color-statement-matte-lipstick/i-am-awesome/" >I Am Awesome</a></h4>
                <h5 class="product-details-snippet"><span class="d-sm-none">P</span><span class="d-none d-sm-inline">Permanent</span>. $6.99.</h5>
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                                        <button class="t-btn btn btn-link text-base px-1 py-1" data-type="love"><span class="icon-heart"></span> <span class="t-button-text">6</span></button>                    <button class="t-btn btn btn-link text-base px-1 py-1" data-type="leave"><span class="icon-heart-broken"></span> <span class="t-button-text">3</span></button>                    <button class="t-btn btn btn-link text-base px-1 py-1" data-type="wishlist"><span class="icon-wishlist"></span></button>                    <button class="t-btn btn btn-link text-base px-1 py-1" data-type="vanity"><span class="icon-vanity"></span></button>                </div>
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                    <div class="glossover-grade large py-4">B</div>
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            <div class="row row-2">
                <div class="grade-column col-md-4 col-md-5 col-xl-4 px-2">
                    <div class="d-flex bg-black text-white justify-content-center align-items-center h-100">
                        <div class="glossover-grade large py-4">B</div>
                    </div>
                </div>
                <div class="breakdown-column col-sm-24 col-md-19 col-xl-20 px-2">
                    <div class="glossover-breakdown text-uppercase f-2">
                        <div class="row mt-3"><div class="col-12 col-lg-8">        <div class="sans-serif mb-3">
            <div class="float-right bold">8</div>
            <div class="light text-ellipsis">Product</div>
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        </div><div class="col-12 col-lg-8">        <div class="sans-serif mb-3">
            <div class="float-right bold">9.5</div>
            <div class="light text-ellipsis">Pigmentation</div>
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                <div class="glossover-bar" style="width: 95%;"></div>
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            <div class="light text-ellipsis">Texture</div>
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                <div class="glossover-bar" style="width: 80%;"></div>
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            <div class="float-right bold">7.5</div>
            <div class="light text-ellipsis">Longevity</div>
            <div class="glossover-bar-outline">
                <div class="glossover-bar" style="width: 75%;"></div>
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        </div><div class="col-12 col-lg-8">        <div class="sans-serif mb-3">
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                <div class="glossover-bar" style="width: 100%;"></div>
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        </div><div class="col-12 col-lg-8">        <div class="sans-serif mb-3">
            <div class="float-right bold">84%</div>
            <div class="light text-ellipsis">Total</div>
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<a id="review-370899"></a><div class="my-3">
                            <img decoding="async" class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product.jpg" srcset="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product.jpg 760w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product-350x350.jpg 350w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product-150x150.jpg 150w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product-550x550.jpg 550w" width="760" height="760" alt="Milani I Am Smart Bold Color Statement Matte Lipstick">
                        </div><h2>I Am Smart</h2><p>
    <strong><a href="https://shop-links.co/1661078933881149051"  target="_blank" rel="noopener noreferrer nofollow" target="_blank" rel="noopener noreferrer nofollow" >Milani I Am Smart Bold Color Statement Matte Lipstick</a></strong> ($6.99 for 0.14 oz.) is a medium pink with strong, warm undertones and a semi-matte finish.  The pigmentation was opaque in a single stroke, while the color went on evenly and smoothly, though it separated along my deeper lip lines and emphasized some imperfection in texture (despite exfoliating prior).  The lipstick had a lightweight, more velvety feel&#8211;creamy but drier than a true &#8220;cream&#8221; finish, which often feels wet&#8211;that was comfortable to apply and to wear.  It stayed on well for four hours with the color not sinking too much more into my lip lines over time.  The formula felt non-drying while worn.</p><p class="sans-serif f-3"><strong>FURTHER READING</strong>: 
            <a href="#formula_overviewTab370899" data-activate-tab="formula_overviewTab370899" aria-controls="formula_overviewTab370899">Formula Overview</a> 
            for details on general performance and characteristics (like scent).</p><ul class="glossover-tabs f-3 nav nav-tabs bb-none sans-serif text-uppercase" role="tablist"><li class="nav-item"><a class="nav-link active" id="top_dupesTab370899" href="#top_dupes370899" data-toggle="tab" role="tab" aria-controls="top_dupesTab370899"><span class="d-none d-md-inline">Top </span>Dupes</a></li><li class="nav-item"><a class="nav-link" id="formula_overviewTab370899" href="#formula_overview370899" data-toggle="tab" role="tab" aria-controls="formula_overviewTab370899"><span class="d-none d-md-inline">Formula </span>Overview</a></li><li class="nav-item"><a class="nav-link" id="ingredientsTab370899" href="#ingredients370899" data-toggle="tab" role="tab" aria-controls="ingredientsTab370899">Ingredients</a></li></ul><div class="tab-content b-g6-1 px-4 py-2 mb-5"><div class="tab-pane active" id="top_dupes370899" role="tabpanel">                <div class="clearfix">
                    <h3 class="bb-none float-left pt-3 pb-0 mb-0"><span class="d-none d-sm-inline">Top </span>Dupes</h3>
                    <div class="float-right my-2">
				                                    <a class="btn btn-secondary btn-sm d-none d-sm-inline-block"
                               href="https://www.temptalia.com/swatch-gallery?compare=370899,549007,270854,390054,412508,471467,320955,452983,485412,463650,522764">View Swatches</a>
				                                <a class="btn btn-secondary btn-sm"
                           href="https://www.temptalia.com/makeup-dupe-list/milani-bold-color-statement-matte-lipstick/i-am-smart/">View All Dupes</a>
                    </div>
                </div>
                <ul class="dupe-ul bt-g6-1 pt-4"><li><a href="https://www.temptalia.com/product/guerlain-rouge-g-luxurious-velvet-lipstick/warm-almond-159/">Guerlain Warm Almond (159)</a> (P, $36.00) is lighter, warmer (95% similar).</li><li><a href="https://www.temptalia.com/product/maybelline-color-sensational-inti-matte-nudes/honey-pink/">Maybelline Honey Pink</a> (P, $7.99) is warmer (95% similar).</li><li><a href="https://www.temptalia.com/product/jaclyn-cosmetics-so-rich-lipstick/sofia/">Jaclyn Cosmetics Sofia</a> (DC, $18.00) is darker, warmer, glossier (90% similar).</li><li><a href="https://www.temptalia.com/product/lisa-eldridge-plush-true-velvet-lipstick-colour/velvet-muse/">Lisa Eldridge Velvet Muse</a> (LE, $36.00) is darker (95% similar).</li><li><a href="https://www.temptalia.com/product/laura-mercier-rouge-essentiel-silky-creme-lipstick/coral-nu/">Laura Mercier Coral Nu</a> (P, $32.00) is lighter (90% similar).</li><li><a href="https://www.temptalia.com/product/colourpop-lippie-stix/with-the-band/">ColourPop With the Band</a> (P, $7.00) is lighter, warmer (90% similar).</li><li><a href="https://www.temptalia.com/product/colourpop-lux-liquid-lip/lauberge/">ColourPop L'Auberge</a> (LE, $9.00) is warmer (90% similar).</li><li><a href="https://www.temptalia.com/product/smashbox-be-legendary-prime-and-plush-lipstick/level-up/">Smashbox Level Up</a> (P, $24.00) is more muted, glossier (90% similar).</li><li><a href="https://www.temptalia.com/product/make-up-for-ever-rouge-artist-lipstick-2020/gutsy-blush-106/">Make Up For Ever Gutsy Blush (106)</a> (P, $23.00) is warmer (90% similar).</li><li><a href="https://www.temptalia.com/product/dior-rouge-dior-forever-transfer-proof-lipstick/forever-sensual-505/">Dior Forever Sensual (505)</a> (P, $45.00) is lighter (90% similar).</li></ul><div class="d-sm-none text-center mb-2"><a class="btn btn-secondary btn-sm" href="https://www.temptalia.com/swatch-gallery?compare=370899,549007,270854,390054,412508,471467,320955,452983,485412,463650,522764">View Swatches</a></div></div><div class="tab-pane" id="formula_overview370899" role="tabpanel"><h3 class="pt-3 mb-2">Formula Overview</h3>
                    <p class="f-2 text-sm-right sans-serif text-uppercase">$6.99/0.14 oz. - <span class="text-gray">$49.93 Per Ounce</span></p><p>The formula is supposed to be "bold, hydrating color" with "intense color in just one swipe."  The finish is more of a "soft matte" to true satin (a little more sheen than "soft matte" to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots).  </p>
<p>The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips.  It didn't tug, but the product had good hold and wore between four and seven hours on me, depending on the shade. </p>
<p>In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth).  A few shades were on the drying side, while most were non-drying.  The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.</p>
<p>Browse all of our <a href="https://www.temptalia.com/swatches/milani-bold-color-statement-matte-lipstick/">Milani Bold Color Statement Matte Lipstick swatches</a>.</p></div><div class="tab-pane" id="ingredients370899" role="tabpanel"><h3 class="pt-3">Ingredients</h3>
                    <p class="text-uppercase f-2 sans-serif text-uppercase">Hydrogenated Polydecene, Octyldodecanol, Microcrystalline Wax (Cera Microcristallina), Isononyl Isononanoate, Dicalcium Phosphate, Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Euphorbia Cerifera Wax (Candelilla Cera), Silica, Mica, Cocos Nucifera (Coconut) Oil (Cocos Nucifera Oil), Ethyl Vanillin, Lauroyl Lysine, Gardenia Taitensis Flower, Tocopherol. (+/-) MAY CONTAIN/…: Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410), Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).</p>
                    <p class="f-2 sans-serif"><u>Disclaimer</u>: Ingredient lists are as available by the brand (or retailer) 
    at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable 
    to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.</p></div></div>        <div class="glossover glossover-product-display">
                    <div class="glossover-head d-flex bb-g6-1 pb-2 mb-2">
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                <h4 class="product-title text-ellipsis"><a href="https://www.temptalia.com/product/milani-bold-color-statement-matte-lipstick/i-am-smart/" >I Am Smart</a></h4>
                <h5 class="product-details-snippet"><span class="d-sm-none">P</span><span class="d-none d-sm-inline">Permanent</span>. $6.99.</h5>
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                                        <button class="t-btn btn btn-link text-base px-1 py-1" data-type="love"><span class="icon-heart"></span> <span class="t-button-text">15</span></button>                    <button class="t-btn btn btn-link text-base px-1 py-1" data-type="leave"><span class="icon-heart-broken"></span> <span class="t-button-text">8</span></button>                    <button class="t-btn btn btn-link text-base px-1 py-1" data-type="wishlist"><span class="icon-wishlist"></span></button>                    <button class="t-btn btn btn-link text-base px-1 py-1" data-type="vanity"><span class="icon-vanity"></span></button>                </div>
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                    <div class="d-flex bg-black text-white justify-content-center align-items-center h-100">
                        <div class="glossover-grade large py-4">A-</div>
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                <div class="breakdown-column col-sm-24 col-md-19 col-xl-20 px-2">
                    <div class="glossover-breakdown text-uppercase f-2">
                        <div class="row mt-3"><div class="col-12 col-lg-8">        <div class="sans-serif mb-3">
            <div class="float-right bold">8.5</div>
            <div class="light text-ellipsis">Product</div>
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                <div class="glossover-bar" style="width: 85%;"></div>
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        </div><div class="col-12 col-lg-8">        <div class="sans-serif mb-3">
            <div class="float-right bold">10</div>
            <div class="light text-ellipsis">Pigmentation</div>
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            <div class="float-right bold">8.5</div>
            <div class="light text-ellipsis">Texture</div>
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                <div class="glossover-bar" style="width: 85%;"></div>
            </div>
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            <div class="float-right bold">8.5</div>
            <div class="light text-ellipsis">Longevity</div>
            <div class="glossover-bar-outline">
                <div class="glossover-bar" style="width: 85%;"></div>
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            <div class="float-right bold">5</div>
            <div class="light text-ellipsis">Application</div>
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                <div class="glossover-bar" style="width: 100%;"></div>
            </div>
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        </div><div class="col-12 col-lg-8">        <div class="sans-serif mb-3">
            <div class="float-right bold">90%</div>
            <div class="light text-ellipsis">Total</div>
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<p>The formula is supposed to be &#8220;bold, hydrating color&#8221; with &#8220;intense color in just one swipe.&#8221;  The finish is more of a &#8220;soft matte&#8221; to true satin (a little more sheen than &#8220;soft matte&#8221; to my eye), and the finish will wear down to a more matte finish within an hour or two of wear (or faster if one blots).  The texture felt lightweight, thinner on my lips but felt lightly creamy with more of a velvety slip as I glided the product across my lips.  It didn&#8217;t tug, but the product had good hold and wore between four and seven hours on me, depending on the shade. </p>
<p>In my experience, the more velvety slip seems to result in the color pulling away a bit more along my lip lines and can be more prone to accentuating any imperfections of my lips (texture, flakiness, and so forth).  A few shades were on the drying side, while most were non-drying.  The majority of the range was pigmented with payoff typically ranging between semi-opaque and opaque. The formula has a sweet, vanilla scent but no discernible taste to me.</p>
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width="760" height="625" alt="Milani I Am Fabulous Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Fabulous Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-fabulous_005_lipswatchn-1.jpg" srcset="" width="760" height="625" alt="Milani I Am Fabulous Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Fabulous Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-fabulous_006_lipcomp-1.jpg" srcset="" width="760" height="942" alt="Milani I Am Fabulous Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Fabulous Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" 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height="625" alt="Milani I Am Awesome Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Awesome Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-awesome_005_lipswatchn.jpg" srcset="" width="760" height="625" alt="Milani I Am Awesome Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Awesome Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-awesome_006_lipcomp.jpg" srcset="" width="760" height="942" alt="Milani I Am Awesome Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Awesome Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product.jpg" srcset="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product.jpg 760w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product-350x350.jpg 350w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product-150x150.jpg 150w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product-550x550.jpg 550w" width="760" height="760" alt="Milani I Am Smart Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Smart Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_002_product.jpg" srcset="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_002_product.jpg 760w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_002_product-350x350.jpg 350w, 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mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-awesome_005_lipswatchn.jpg" srcset="" width="760" height="625" alt="Milani I Am Awesome Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Awesome Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-awesome_006_lipcomp.jpg" srcset="" width="760" height="942" alt="Milani I Am Awesome Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Awesome Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product.jpg" srcset="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product.jpg 760w, https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_001_product-350x350.jpg 350w, 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Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Smart Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_003_swatch.jpg" srcset="" width="760" height="625" alt="Milani I Am Smart Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Smart Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_004_lipswatch.jpg" srcset="" width="760" height="625" alt="Milani I Am Smart Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Smart Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_005_lipswatchn.jpg" srcset="" width="760" height="625" alt="Milani I Am Smart Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Smart Bold Color Statement Matte Lipstick</p><img class="img-fluid mx-auto" src="https://www.temptalia.com/wp-content/uploads/2018/12/milani_i-am-smart_006_lipcomp.jpg" srcset="" width="760" height="942" alt="Milani I Am Smart Bold Color Statement Matte Lipstick"><p class="sans-serif text-uppercase text-center f-2">Milani I Am Smart Bold Color Statement Matte Lipstick</p>            ]]></content:encoded>
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