Maybelline Wickedly White Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a stark white with a matte finish. It had semi-opaque color payoff with a smooth, creamy consistency that glided across the lips without tugging, but it is more unforgiving applied directly to the lips–it’s something that will be better over a lip liner or primer, but it’s probably most usable as a layering or mixing shade to lighten other colors than worn on its own. It lasted for three hours on me, gathered in lip lines, and was neither drying nor hydrating. Sephora In the Clouds (43) (P, $8.00)(100% similar). KVD Beauty White Out (P, $19.00) is brighter (95% similar). Bite Beauty #058 (P, $18.00) is warmer (95% similar). Anastasia Primary #1 (Vol. 1) (PiP, ) is brighter (95% similar). Bite Beauty Blanc (DC, $24.00) is warmer (95% similar). MAC Frosting (P, $19.00) is lighter, more pigmented (95% similar). Dior Ultra Light (000) (P, $37.00) is darker, warmer (90% similar). Make Up For Ever C600 (DC, $22.00) is cooler (90% similar). Obsessive Compulsive Cosmetics Iced (DC, $18.00) is more shimmery (85% similar). MAC City Slick (LE, $19.00) is darker (85% similar). See comparison swatches / view dupes side-by-side.

Maybelline Nude Thrill Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a light beige with warm, peachy undertones and a satin finish. It had good pigmentation with a creamy consistency that applied without tugging. The texture was lightweight and comfortable to wear, though it was not a hydrating formula. As it wears away, the color seems prone to settling into lip lines. This shade wore for three and a half hours on me. MAC Bare Bling (LE, $19.00) is more shimmery, warmer (95% similar). Maybelline Purely Nude (P, $7.99) is lighter (95% similar). MAC Myth (P, $19.00) is warmer (95% similar). MAC Influentially It (P, $22.00) is darker (90% similar). MAC Strip Poker (LE, $19.00) is lighter, cooler (90% similar). Makeup Geek Do-si-do (LE, $12.00) is less glossy (90% similar). MAC Best of Me (P, $22.00) is lighter (90% similar). Tom Ford Beauty Automatic (Left) (LE, ) is darker, cooler (90% similar). Maybelline Blushing Beige (915) (P, $7.49) is glossier (90% similar). Too Faced Melted Ice Cream (LE, $21.00) is lighter, less glossy (90% similar). Make Up For Ever Vivid Naked (102) (P, $23.00) is darker, warmer (90% similar). MAC Peachy Peter (LE, $19.00) is darker, warmer (90% similar). MAC Calm Heat (LE, $19.00) is cooler (85% similar). ColourPop Vice (LE, $6.50) is darker, warmer (90% similar). MAC Dahhlinggg! (LE, $20.00) is more shimmery, darker, glossier (85% similar). Jaclyn Cosmetics As If (DC, $18.00) is darker (85% similar). Sephora Love Love (07) (P, $8.00) is darker (85% similar). MAC Act Natural (P, $19.00) is more muted (85% similar). Make Up For Ever C103 (DC, $22.00) is lighter, warmer (85% similar). MAC LarLarLee (LE, $19.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Maybelline Gone Greige Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a medium-dark taupe with subtle, warm undertones and a satin finish. It had good pigmentation with a lightweight, creamy texture that applied well and looked even. This shade lasted for four and a half hours, and it didn’t settle into lip lines like the previous two shades did! The formula was not hydrating on me, but it also was not drying. Tarte Texas Toast (LE, $20.00) is lighter, warmer (90% similar). Urban Decay Oblivion (DC, $18.00) is lighter (80% similar). ColourPop Kapow (DC, $6.50) is darker, cooler (80% similar). ColourPop Bianca (DC, $6.50) is lighter (85% similar). ColourPop Dopey (P, $7.00) is lighter, brighter (80% similar). Anastasia Grim (P, $20.00) is darker, warmer, less glossy (80% similar). Sephora Love Love (07) (P, $8.00) is lighter (80% similar). MAC Concord Grape (LE, $25.00) is more shimmery, darker (80% similar). Tarte Rave (P, $20.00) is darker (80% similar). NARS Raw Love (P, $26.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Maybelline Grey Over It Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a deep, muted taupe-brown with warm undertones and a satin finish. It had rich, opaque pigmentation paired with a creamy texture that went on smoothly and evenly. This shade lasted for four and a half hours me and was neither drying nor hydrating. Too Faced Naughty by Nature (P, $21.00) is darker (90% similar). ColourPop Mrs. Norris (LE, $10.00) is less shimmery, lighter, warmer (85% similar). Fenty Beauty I Quit (P, $18.00) is less shimmery, lighter, warmer (85% similar). ColourPop Mess Around (P, $7.00) is lighter (85% similar). Sephora Vacation Goals (59) (P, $8.00) is less shimmery, lighter (85% similar). MAC Stone (P, $19.00) is lighter (80% similar). ColourPop Limbo (DC, $6.50) is darker, brighter, warmer (85% similar). ColourPop Strut (P, $7.00) is lighter (80% similar). Makeup Geek Rare (P, $15.00) is lighter (80% similar). Too Faced Throwin' Suede (P, $22.00) is lighter, cooler (80% similar). Anastasia Grim (P, $20.00) is lighter, cooler, less glossy (80% similar). Make Up For Ever Powerful Greige (116) (P, $23.00) is less shimmery, lighter, cooler (80% similar). MAC Cold Hard Cash (LE, $19.00) is lighter (80% similar). ColourPop Chilly Chili (LE, $6.50) is lighter, warmer (80% similar). Makeup Geek Offbeat (P, $15.00) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Maybelline Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a new set of shades that’s supposed to have “one-stroke intensity” in an “opaque, creamy clay base.” For the most part, the shade range is mostly opaque to fully opaque with some falling short with semi-sheer to semi-opaque, more uneven coverage. The texture is smooth, creamy, lightweight, and it glides on without tugging or dragging; some shades feel more satiny while others have a bit more slip. Unfortunately, some of the ones in this review were particularly slippery, which made them harder to apply evenly. I’m a fan of the Color Sensational formulas, but the one thing that I’m not a fan of (and that can be a deal-breaker) is the scent, which is a very strong, sweet, lightly perfume-y scent that lingers and sometimes tastes soapy.

Maybelline Wickedly White Color Sensational The Loaded Bolds Lip Color

Maybelline Wickedly White Color Sensational The Loaded Bolds Lip Color

Maybelline Wickedly White Color Sensational The Loaded Bolds Lip Color

Maybelline Wickedly White Color Sensational The Loaded Bolds Lip Color

Maybelline Wickedly White Color Sensational The Loaded Bolds Lip Color

Maybelline Wickedly White Color Sensational The Loaded Bolds Lip Color

Maybelline Nude Thrill Color Sensational The Loaded Bolds Lip Color

Maybelline Nude Thrill Color Sensational The Loaded Bolds Lip Color

Maybelline Nude Thrill Color Sensational The Loaded Bolds Lip Color

Maybelline Nude Thrill Color Sensational The Loaded Bolds Lip Color

Maybelline Nude Thrill Color Sensational The Loaded Bolds Lip Color

Maybelline Nude Thrill Color Sensational The Loaded Bolds Lip Color

Maybelline Gone Greige Color Sensational The Loaded Bolds Lip Color

Maybelline Gone Greige Color Sensational The Loaded Bolds Lip Color

Maybelline Gone Greige Color Sensational The Loaded Bolds Lip Color

Maybelline Gone Greige Color Sensational The Loaded Bolds Lip Color

Maybelline Gone Greige Color Sensational The Loaded Bolds Lip Color

Maybelline Gone Greige Color Sensational The Loaded Bolds Lip Color

Maybelline Grey Over It Color Sensational The Loaded Bolds Lip Color

Maybelline Grey Over It Color Sensational The Loaded Bolds Lip Color

Maybelline Grey Over It Color Sensational The Loaded Bolds Lip Color

Maybelline Grey Over It Color Sensational The Loaded Bolds Lip Color

Maybelline Grey Over It Color Sensational The Loaded Bolds Lip Color

Maybelline Grey Over It Color Sensational The Loaded Bolds Lip Color