MAC Speed Up Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a “bubblegum pink.” It’s a light-medium pink with cool, blue undertones and a creamy, glossy finish. It had good pigmentation, though it wasn’t fully opaque, that applied evenly but had a tendency to emphasize lip lines. I noticed some of the gloss settled more noticeably as it wore on (after about two hours), but it wasn’t the worst I’ve seen–probably one of the better-wearing and -looking light pinks from MAC in gloss-form in awhile. This shade wore well for four hours on me and was lightly hydrating. MAC Pure Silliness (LE, $21.00) is brighter (95% similar). MAC Sweet as Pie (LE, $21.00) is darker (95% similar). MAC Carousel (LE, $21.00) is more shimmery (95% similar). MAC Patentpink (P, $20.00) is lighter (95% similar). MAC Snob (P, $21.00) is more muted (90% similar). NYX Merengue (P, $5.00) is lighter (95% similar). Marc Jacobs Beauty Rio (354) (P, $29.00) is lighter, cooler (90% similar). MAC Long Love Love (DC, $19.50) is cooler (90% similar). MAC Going Casual (LE, $20.00) is more muted (90% similar). MAC Pure Fiction (LE, $21.00) is more muted (90% similar). MAC Pink Nouveau (P, $21.00) is darker (90% similar). LORAC Pastry Chef (LE, $17.00) is more shimmery, less pigmented (90% similar). MAC Saint Germain (P, $21.00) is lighter, cooler (85% similar). MAC Constant Craving (P, $24.00) is darker (85% similar). Urban Decay Obsessed (DC, $26.00) is lighter, brighter, warmer (85% similar). Anastasia Dusty Lilac (-, $16.00) is darker (80% similar). MAC Berry Behaviour (LE, $21.00) is darker, more muted (80% similar). Marc Jacobs Beauty Want Me (338) (P, $29.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

MAC A for Attitude Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a “hot pink.” It’s a brightened, medium fuchsia pink with cool, blue undertones and a creamy, glossy finish. It had mostly opaque color payoff that went on fairly evenly, though there were very slight lines if I pressed my lips together–the more neon quality to it helped to make these lines harder to see at a normal viewing distance. On me, it was lightly hydrating over the five hours it lasted. Anastasia Dollhouse (-, $16.00) is lighter, brighter (95% similar). NYX Funnel Delight (P, $5.99) is lighter, brighter (95% similar). Jouer Beverly (P, $17.00) is more muted (90% similar). Marc Jacobs Beauty Cherry Moon (352) (P, $29.00) is more muted (90% similar). NARS Love Me Do (P, $26.00) is more muted, warmer (90% similar). NYX Sugar Cookie (P, $5.00) is lighter (90% similar). MAC Candy Yum Yum (P, $10.00) is lighter (90% similar). YSL Explicit Pink (405) (P, $36.00) is more muted (90% similar). MAC Love Buzz (LE, $20.00) is darker, more muted (90% similar). Revlon HD Tourmaline (510) (DC, $8.99) is cooler (90% similar). MAC Silly (LE, $21.00) is lighter (90% similar). Urban Decay Savage (P, $20.00) is more muted (90% similar). MAC Unlimited Style (LE, $21.00) is more shimmery, lighter, more muted (85% similar). MAC Raspberry Pavlova (LE, $17.50) is more shimmery, darker, more muted (80% similar). Urban Decay Crush (P, $19.00) is darker, cooler (90% similar). MAC Style Packed (LE, $21.00) is darker, more muted (90% similar). See comparison swatches / view dupes side-by-side.

MAC What’s Going On Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is described as a “hot intense fuchsia.” It’s a bold, brightened, medium-dark deep pink with fuchsia shimmer and a glossy finish. It had mostly opaque pigmentation that applied very smoothly and evenly. If you have naturally darker lips, I could see this going on a bit more muted or deeper as a result, since there is some visible lip color coming through. It wore well for five hours and was moderately hydrating while worn. Sephora Ultra Violet (18) (P, $12.00) is lighter (95% similar). Burberry Pink Sweet Pea (LE, $29.00) is more muted (95% similar). MAC Viva Glam Taraji P. Henson (LE, $21.00) is darker, more muted (90% similar). Maybelline Sassy (P, $7.99) is less shimmery (90% similar). Urban Decay Big Bang (DC, $26.00) is warmer (90% similar). Too Faced Totally Smashed (P, $20.00) is more muted (90% similar). Marc Jacobs Beauty Whip It (304) (P, $29.00) is warmer (90% similar). Estee Lauder Violet Rain (LE, $22.50) is more shimmery (90% similar). ColourPop Kink (LE, $10.00) is lighter, less pigmented (90% similar). Marc Jacobs Beauty Not Sorry (378) (P, $29.00) is less shimmery, lighter (90% similar). Dior Soho (888) (P, $35.00) is less shimmery, lighter, warmer (90% similar). Marc Jacobs Beauty Boom Boom (210) (DC, $28.00) is lighter (90% similar). Revlon Adorned (DC, $7.49) is lighter, brighter (90% similar). Milani Flashy (DC, $6.49) is more shimmery, darker (85% similar). MAC Treasure Beach (LE, $21.00) is lighter (85% similar). Revlon HD Pink Ruby (515) (DC, $8.99) is brighter, warmer (85% similar). MAC Bracelets Galore (LE, $21.00) is more shimmery, more muted, warmer (85% similar). NARS Off Limits (LE, $26.00) is more muted, cooler (85% similar). Fenty Beauty Plutonic Relationship (LE, $19.00) is darker, more muted (85% similar). MAC Pink Trip (LE, $21.00) is more shimmery, lighter (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA SUMMARY | MAC Vamplify Lipgloss ($20.00 for 0.16 fl. oz.) is supposed to have intense, vivid color paired with a moisturizing, glossy, long-wearing formula. Some shades are very pigmented while others are semi-opaque, and some shades apply evenly while others are more streaky. They have a light-medium thick consistency that’s not heavy or goopy, but it’s not really thin; however, they’re really smooth and creamy, so they feel nice on. There’s no tackiness initially, and it feels a lot like lip balm to me–soft, smooth, and my lips felt supple. I find they develop light to moderate tackiness as they wear on. They wear anywhere from three to five hours and are lightly to moderately hydrating over time. The formula has strong, vanilla scent (stronger than their lipsticks; I can smell it for a bit even when it is applied, not just in the tube) but no discernible taste.

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MAC Speed Up Vamplify Lipgloss

MAC Speed Up Vamplify Lipgloss

MAC Speed Up Vamplify Lipgloss

MAC Speed Up Vamplify Lipgloss

MAC Speed Up Vamplify Lipgloss

MAC Speed Up Vamplify Lipgloss

MAC A for Attitude Vamplify Lipgloss

MAC A for Attitude Vamplify Lipgloss

MAC A for Attitude Vamplify Lipgloss

MAC A for Attitude Vamplify Lipgloss

MAC A for Attitude Vamplify Lipgloss

MAC A for Attitude Vamplify Lipgloss

MAC What’s Going On Vamplify Lipgloss

MAC What’s Going On Vamplify Lipgloss

MAC What’s Going On Vamplify Lipgloss

MAC What’s Going On Vamplify Lipgloss

MAC What’s Going On Vamplify Lipgloss

MAC What’s Going On Vamplify Lipgloss