MAC It’s Never Ending Versicolour Lip Stain ($24.00 for 0.28 fl. oz.) is described as a “deep raspberry.” It appears as a medium-dark rosy pink initially, but it develops into a dark, raspberry pink with subtle, warm undertones. It had semi-opaque pigmentation that applied evenly and smoothly without emphasizing lip lines. This shade wore well for eight hours and was lightly drying over time. Giorgio Armani #601 Plum Vinyl (P, $38.00) is darker (95% similar). Tom Ford Beauty Exotica (P, $54.00) is more shimmery, darker, more muted (90% similar). Maybelline Caviar Couture (050) (P, $8.99) is cooler, glossier (90% similar). Tom Ford Beauty Exposed (P, $54.00) is darker, warmer (90% similar). Chanel Distinction (21) (P, $34.00) is warmer (85% similar). Tom Ford Beauty Red Corset (P, $54.00) is darker (85% similar). Jouer Bond (P, $17.00) is darker (85% similar). MAC Peer Pressure (LE, $20.00) is darker, more muted, warmer (85% similar). ColourPop Cherry Up (P, $8.00) is darker, warmer (80% similar). Urban Decay Vice (DC, $26.00) is more shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.

MAC Last Minute Versicolour Lip Stain ($24.00 for 0.28 fl. oz.) is described as an “intense pinky cranberry.” It’s a bright, medium pinky-red with cool undertones. It had semi-opaque color payoff with a creamy, high-shine finish that applied with even, smooth coverage. This shade wore well for seven hours on me and was just a bit drying at the end. NARS Burning Love (LE, $26.00) is more muted (95% similar). Chanel Chilli (P, $30.00) is darker, more muted (95% similar). MAC Tease Don't Touch (LE, $20.00) is darker, more muted (90% similar). Anastasia Socialite (-, $16.00) is darker, more muted, warmer (90% similar). Guerlain Rouge Parade (920) (LE, $30.00) is darker, more muted (90% similar). Tom Ford Beauty No Vacancy (P, $54.00) is darker, more muted (90% similar). Urban Decay Assassin (DC, $26.00) is more shimmery, warmer (90% similar). MAC Ruby Woo (P, $21.00) is brighter (90% similar). Tom Ford Beauty Stolen Cherry (P, $54.00) is darker, more muted (90% similar). NARS Disruptor (LE, $26.00) is darker, warmer (90% similar). MAC Carmine Rouge (LE, $30.00) is lighter (90% similar). ColourPop Poplar Culture (P, $8.00) is darker, warmer (90% similar). Chanel Romance (784) (LE, $30.00) is more muted (90% similar). MAC Victoriana (LE, $21.00) is brighter (90% similar). Urban Decay 69 (DC, $26.00) is darker (95% similar). MAC Tenor Voice (LE, $21.00) is brighter (85% similar). Chanel Rouge Carmin (824) (LE, $30.00) is darker, more muted, warmer (85% similar). LORAC Red Rose (LE, ) is more muted, cooler (85% similar). NYX Apple Crisp (P, $5.99) is brighter (85% similar). Pat McGrath Blood 2 (P, $30.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | MAC Versicolour Lip Stain ($24.00 for 0.28 fl. oz.) is supposed to be a hybrid gloss and stain formula with a glossy shine, long-wear (eight-hours, specifically), “jelly-like texture,” and “stay-true colour.” Interesting discovery: under “usage” (on MAC’s website) the following is there: “As with many lips stains, lips might feel slightly dry over time … Product not recommended for use on overly dry or sensitive lips.” There is some good, specific information about these, though for color payoff isn’t as clear, so based on the fact that these are a gloss/lip stain hybrid (neither of which are typically opaque), I would expect noticeable color with translucency–like stained glass. The majority are fairly pigmented and are true-to-form as a lip stain, and they have a moderate shine. The consistency is thin, watery initially and develops into a slightly thicker, lightly tacky texture as it “sets.” It is one of the least-tacky textures of this type of formula (as it is similar to ones like YSL Glossy Stains, Giorgio Armani Ecstasy Lacquer, Tom Ford Patent Finish, L’Oreal Color Caresse). Some shades emphasized and gathered into lip lines, which may be due to the slightly thinner overall consistency (compared to other like formulas). The wear ranged from six to eight hours and was lightly to moderately drying over time. The formula has a subtle vanilla scent but no discernible taste.

MAC It’s Never Ending Versicolour Lip Stain

MAC It’s Never Ending Versicolour Lip Stain

MAC It’s Never Ending Versicolour Lip Stain

MAC It’s Never Ending Versicolour Lip Stain

MAC It’s Never Ending Versicolour Lip Stain

MAC Last Minute Versicolour Lip Stain

MAC Last Minute Versicolour Lip Stain

MAC Last Minute Versicolour Lip Stain

MAC Last Minute Versicolour Lip Stain

MAC Last Minute Versicolour Lip Stain