Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Synthetic Fluorphlogopite, Mica, Dimethicone, CI 77891/Titanium Dioxide, Diisostearyl Malate, Silica, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Zinc Stearate, Triethoxycaprylylsilane, CI 77491/Iron Oxides, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, 1,2-Hexanediol, Glyceryl Caprylate, Persea Gratissima Oil/Avocado Oil, Tin Oxide. (N285370/1).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Silica, CI 77499/Iron Oxides, Talc, CI 77492/Iron Oxides, CI 77491/Iron Oxides, Dimethicone, Zinc Stearate, CI 77891/Titanium Dioxide, Triethoxycaprylylsilane, Phenyl Trimethicone, Silica [Nano]/Silica, Phenoxyethanol, 1,2-Hexanediol, Glyceryl Caprylate, Persea Gratissima Oil/Avocado Oil, Aluminum Hydroxide. (N285337/1). 2029863 2

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Calcium Aluminum Borosilicate, Dimethicone, Synthetic Fluorphlogopite, Diisostearyl Malate, Silica, CI 77891/Titanium Dioxide, CI 77491/Iron Oxides, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Triethoxycaprylylsilane, Zinc Stearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Tin Oxide, 1,2-Hexanediol, Glyceryl Caprylate, Persea Gratissima Oil/Avocado Oil. (N285367/1).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Talc, Silica, Dimethicone, CI 77491/Iron Oxides, Calcium Titanium Borosilicate, Phenyl Trimethicone, CI 77492/Iron Oxides, Triethoxycaprylylsilane, Zinc Stearate, Silica [Nano]/Silica, CI 77891/Titanium Dioxide, Phenoxyethanol, CI 77499/Iron Oxides, 1,2-Hexanediol, Glyceryl Caprylate, Persea Gratissima Oil/Avocado Oil, Tin Oxide. (N285335/1).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, CI 77891 /Titanium Dioxide, Synthetic Fluorphlogopite, Dimethicone, Diisostearyl Malate, Silica, Calcium Aluminum Borosilicate, CI 77491/Iron Oxides, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Zinc Stearate, Caesalpinia Sappan Bark Extract, Triethoxycaprylylsilane, Dimethicone/Vinyl Dimethicone Crosspolymer, Phenoxyethanol, 1,2-Hexanediol, Tin Oxide, Glyceryl Caprylate, Persea Gratissima Oil/Avocado Oil.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Talc, Silica, CI 77891/Titanium Dioxide, Dimethicone, Triethoxycaprylylsilane, Phenyl Trimethicone, CI 77499/Iron Oxides, CI 77492/Iron Oxides, CI 77491/Iron Oxides, Zinc Stearate, Silica [Nano]/Silica, Phenoxyethanol, 1,2-Hexanediol, Glyceryl Caprylate, Aluminum Hydroxide, Persea Gratissima Oil/Avocado Oil. (N285336/1).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.