Urban Decay Menace Vice Lipstick ($17.00 for 0.11 oz.) is described as a “medium fuchsia-pink [with a Comfort Matte finish].” It’s a medium-dark fuchsia with cool, bluish undertones and a mostly satin finish. This one seemed to have very, very faint shimmer in it. The texture was creamy, lightweight, and easy to apply, though it was thinner than some of the other Comfort Mattes and I could see streaks of color in the close-up photo (not apparent to my eye in real life). This shade lasted for five and a half hours and left behind a strong stain. The formula was neither hydrating nor drying. Too Faced Troublemaker (P, $22.00) is more muted, less glossy (95% similar). Urban Decay Menace (DC, $22.00) is less glossy (95% similar). Make Up For Ever C208 (DC, $22.00) is warmer (90% similar). Maybelline Rebel Pink (DC, $7.49) is less glossy (95% similar). Smashbox Inspiration (P, $21.00) is more shimmery, darker (90% similar). MAC Girl About Town (P, $19.00) is lighter (95% similar). Patrick Ta She's Hard to Get (P, $32.00) is less shimmery, warmer, less glossy (90% similar). MAC Tsk Tsk! (LE, $19.00) is less shimmery, lighter, warmer (90% similar). Bite Beauty Pink Lady (DC, $24.00) is lighter, warmer (90% similar). MAC Catharina (P, $23.00) is darker, warmer (90% similar). Tom Ford Beauty Zelda (LE, $36.00) is darker, more muted (90% similar). Illamasqua Glissade (P, $26.00) is lighter, glossier (90% similar). Tom Ford Beauty Udo (LE, $36.00) is lighter, warmer (90% similar). MAC Hollywood Cerise (LE, $19.00) is more muted (90% similar). MAC No Faux Pas (LE, $19.00) is lighter (90% similar). Too Faced Melted Jelly Donut (P, $21.00) is lighter (90% similar). Sephora Twolips (14) (P, $8.00) is lighter (90% similar). Bite Beauty Miami (LE, $26.00) is less shimmery, lighter, warmer (90% similar). Bite Beauty Bellini (DC, $24.00) is lighter, warmer (90% similar). Givenchy Framboise Couture (323) (P, $36.00) is warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Wonderland Vice Lipstick ($17.00 for 0.11 oz.) is described as a “dark pink-red [with a Cream finish].” It’s a deep, medium-dark red-coral with warm undertones and a creamy, lightly shiny finish. It was richly pigmented with a light-to-medium-weight texture that was creamy and glided on well, but it had some density to it so that it adhered well to the lips (without feeling clingy). It was comfortable to wear, lightly hydrating, and lasted for five hours. Urban Decay Wonderland (LE, $18.00) is less pigmented (95% similar). ColourPop Nu Wave (LE, $10.00) is darker (95% similar). Urban Decay Catfight (DC, $22.00) is warmer (95% similar). KVD Beauty Bachelorette (DC, $21.00) is darker, less glossy (90% similar). Chanel Immobile (70) (P, $45.00) is warmer (90% similar). Makeup Geek Trophy Wife (P, $12.00) is darker, more muted (90% similar). Revlon Love is On (017) (P, $9.99) is more shimmery, darker, more muted (90% similar). Tom Ford Beauty Secret Escort (Lip Color) (PiP, ) is warmer (90% similar). Urban Decay Red Hot (LE, $18.00) is darker, warmer, less glossy (90% similar). Tom Ford Beauty Dressed to Kill (P, $57.00) is darker, more muted, warmer (90% similar). Chanel La Petillante (49) (LE, $45.00) is lighter, less glossy (90% similar). Tom Ford Beauty Jasmin Rouge (P, $57.00) is darker, more muted (90% similar). Cle de Peau Red Carpet (LE, $65.00) is darker, more muted, cooler (90% similar). MAC Victoriana (LE, $19.00) is lighter, less glossy (90% similar). KVD Beauty Bachelorette (P, $20.00) is darker, more muted, less glossy (85% similar). Urban Decay Tryst (DC, $18.00) is lighter, warmer (85% similar). MAC Lasting Passion (P, $22.00) is lighter, warmer, less glossy (85% similar). Sephora All Washed Up (26) (P, $8.00) is darker, warmer (85% similar). Smashbox Legendary (PiP, $21.00) is darker, more muted (85% similar). Sephora Love Letter (11) (P, $13.00) is darker, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Streak Vice Lipstick ($17.00 for 0.11 oz.) is described as a “coral-pink [with a Cream finish].” It’s a medium pink-coral with warm undertones and a creamy finish. This was one of the few shades that was noticeably different in color/tone from the prior formula to the new formula–the Vice version is significantly cooler and pinker. The texture had moderate slip, some creaminess, and applied fairly evenly. It had semi-opaque coverage and felt more like a hybrid between the Sheer and Cream finishes than a true Cream. This shade lasted for four hours and was lightly hydrating. Lisa Eldridge Go Lightly (LE, $36.00) is cooler (90% similar). Cle de Peau Lotus Flower (P, $65.00) is more muted, warmer (90% similar). Guerlain #007 (P, $33.00) is more shimmery, lighter, warmer (90% similar). MAC French Silk (P, $23.00) is lighter (90% similar). Chanel Nuance (198) (P, $45.00) is darker, cooler (90% similar). Clinique Heavenly (08) (P, $19.50) is more shimmery, lighter, cooler (90% similar). Urban Decay Streak (DC, $22.00) is warmer (90% similar). Burberry Coral Pink (265) (P, $34.00) is more shimmery, darker, warmer (90% similar). Revlon Dewy Peach (019) (P, $9.99) is more shimmery, lighter (90% similar). Estee Lauder Surreal Sun (P, $30.00) is lighter, brighter (90% similar). Tom Ford Beauty Isla (LE, $36.00) is lighter, cooler (90% similar). YSL Rosewood Beat (161) (P, $38.00) is less shimmery, lighter, cooler (90% similar). Guerlain #588 (P, $33.00) is more shimmery, darker (90% similar). Bite Beauty Chablis (DC, $24.00) is darker, brighter (90% similar). YSL Corail Urbain (51) (P, $38.00) is more pigmented (95% similar). Revlon Pink in the Afternoon (P, $8.49) is less shimmery, cooler (90% similar). MAC These Lips are Expensive (LE, $22.00) is less shimmery, lighter, warmer (85% similar). Pat McGrath Succexy (P, $40.00) is darker, less pigmented, warmer (85% similar). Too Faced Bon Bon (DC, $22.00) is darker, brighter, warmer (85% similar). MAC Set to Sizzle (LE, $19.00) is more shimmery, darker, more muted (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Checkmate Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pink-fuchsia [with a Comfort Matte finish].” It’s a bold, bright medium pink with warm undertones and a satin finish. It was richly pigmented and yielded full, even coverage that was smooth and didn’t pull into lip lines over time. The color lasted for five and a half hours and was neither drying nor hydrating. Tom Ford Beauty Possession (Right) (LE, ) is darker (95% similar). Tom Ford Beauty Magnus (P, $36.00) is more muted (95% similar). MAC Saucy Little Darling (LE, $19.00) is lighter (95% similar). MAC Love at First Bite (LE, $19.00) is cooler (95% similar). Estee Lauder Never Enough (P, $32.00) is more muted, warmer (90% similar). Tom Ford Beauty Flamingo (P, $57.00) is more muted (90% similar). NARS Low Rider (P, $26.00) is more muted, less glossy (90% similar). Bobbi Brown Bitten (P, $29.00) is less shimmery, lighter (90% similar). MAC Force of Love (LE, $19.00) is lighter (90% similar). Givenchy Rose Flanelle (202) (P, $37.00) is darker, more muted (90% similar). Make Up For Ever C306 (DC, $22.00) is darker, glossier (90% similar). Tarte So Fetch (P, $20.00) is darker, warmer (85% similar). MAC You're So Vain (P, $23.00) is less shimmery, darker (85% similar). ColourPop Hello Fruity (LE, $9.00) is less shimmery, darker, less pigmented (85% similar). Bobbi Brown Tahiti Pink (DC, $37.00) is darker, warmer (85% similar). Shiseido Pink Flash (214) (P, $26.00) is less shimmery, darker, more muted (85% similar). Bite Beauty #064 (P, $18.00) is lighter, less glossy (85% similar). ColourPop Bling Ring (LE, $10.00) is darker, more muted, cooler (85% similar). Guerlain Gracy (DC, $58.00) is darker, warmer (90% similar). Givenchy Rose Graphique (P, $37.00) is more muted (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Snitch Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pale coral-pink [with a Sheer finish].” It’s a light-medium, peach-coral with warm undertones and a lustrous shine. It had semi-opaque coverage that applied decently, but it was somewhat streaky and highlighted lip lines. The texture was thin enough that it didn’t seem to truly settle into lip lines, but it was one of the less flattering shades applied in the line-up. It lasted for three hours and was lightly hydrating. Urban Decay Sheer Liar (DC, $22.00) is more muted, cooler (90% similar). Buxom Coral Confession (P, $22.00) is more pigmented (90% similar). MAC Modern Wow! (LE, $19.00) is lighter, brighter, more pigmented (90% similar). bareMinerals Express Yourself (LE, $20.00) is more pigmented (90% similar). MAC Passion Charge (LE, $19.00) is brighter (90% similar). NARS Descanso (LE, $25.00) is more shimmery, more pigmented (90% similar). MAC Bare Hug (LE, $20.00) is lighter, cooler (90% similar). MAC Naked Proof (LE, $19.00) is more shimmery, more pigmented (90% similar). Chanel Interlude (P, $37.00) is more pigmented, warmer (90% similar). ColourPop Gimme S'more (P, $7.00) is less shimmery (85% similar). NARS Torres del Paine (LE, $25.00) is lighter, brighter, more pigmented (85% similar). Laura Mercier Pink Grapefruit (P, $25.00) is darker, more pigmented (85% similar). Revlon Demure (P, $8.49) is more shimmery, darker (85% similar). Smashbox Famous (PiP, $21.00) is cooler (85% similar). MAC Jubilee (P, $19.00) is cooler (90% similar). MAC Ravishing (P, $19.00) is more pigmented, warmer (85% similar). Urban Decay Fireball (LE, $18.00) is more shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

Urban Decay Menace Vice Lipstick

Urban Decay Menace Vice Lipstick

Urban Decay Menace Vice Lipstick

Urban Decay Menace Vice Lipstick

Urban Decay Menace Vice Lipstick

Urban Decay Menace Vice Lipstick

Urban Decay Wonderland Vice Lipstick

Urban Decay Wonderland Vice Lipstick

Urban Decay Wonderland Vice Lipstick

Urban Decay Wonderland Vice Lipstick

Urban Decay Wonderland Vice Lipstick

Urban Decay Wonderland Vice Lipstick

Urban Decay Streak Vice Lipstick

Urban Decay Streak Vice Lipstick

Urban Decay Streak Vice Lipstick

Urban Decay Streak Vice Lipstick

Urban Decay Streak Vice Lipstick

Urban Decay Streak Vice Lipstick

Urban Decay Checkmate Vice Lipstick

Urban Decay Checkmate Vice Lipstick

Urban Decay Checkmate Vice Lipstick

Urban Decay Checkmate Vice Lipstick

Urban Decay Checkmate Vice Lipstick

Urban Decay Checkmate Vice Lipstick

Urban Decay Snitch Vice Lipstick

Urban Decay Snitch Vice Lipstick

Urban Decay Snitch Vice Lipstick

Urban Decay Snitch Vice Lipstick

Urban Decay Snitch Vice Lipstick

Urban Decay Snitch Vice Lipstick