ULTA Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) recently popped online, and I couldn’t resist trying them when they were buy one, get one free (and they’re B1G1 still right now, actually!). If you’re familiar with L’Oreal’s Infallible Eyeshadow, Lancome Infinite Color Design Eyeshadow, or Giorgio Armani Eyes to Kill Intense, this formula will be recognizable. It is a loosely pressed eyeshadow; it is, in general, more of a pressed eyeshadow than a loose one, but it isn’t pressed as firmly as true pressed eyeshadows. It can be used wet or dry, depending on what you’re looking for. ULTA doesn’t have nearly as grand a description as the previously mentioned formulas do; ULTA says these “[offer] the comfort of a cream and the ease of application only a powder can deliver.” They’re supposed to be long-wearing (but no specific hour-length is given) and crease-resistant.

Bone Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) is a pale, light beige with subtle warm undertones and a satin sheen. It had good color payoff whether it was used dry or damp, and I was able to use it with a dampened brush even though it had more of a matte finish. The texture was very soft and finely-milled–just a little powdery. It wore well for eight hours on me and was lightly creased after nine hours of wear. Too Faced White Chocolate (P, $16.00) is darker, warmer. bareMinerals Celebrate (LE) is more shimmery. Too Faced Egg Nog (LE, $16.00) is similar. Too Faced Cream Colored Ponies (LE, $16.00) is matte. Too Faced Snow Angel (LE, $16.00) is matte. theBalm B1 (LE, $16.00) is warmer, darker, matte. Too Faced Dainty (LE, $16.00) is cooler-toned. bareMinerals Boss Lady (LE) is cooler-toned. Disney by Sephora A Wish (LE) is darker. theBalm Adagio (P, $16.00) is matte. Urban Decay Anonymous (LE, $18.00) is warmer. L’Oreal Endless Pearl (P, $7.99) is slightly more matte. See comparison swatches.

Taupe Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) is a medium brown with a hint of a grayish tone, but it had stronger warm, red-orange undertones and a frosted finish. The pigmentation was excellent whether used dry or wet–intense either way. The texture was soft, velvety, and smooth. It wore well for nine hours before starting to crease. I thought L’Oreal Amber Rush might be similar, but it is much warmer and redder. Urban Decay Mugshot (P, $18.00) is darker, grayer. MAC Until Dawn #1 (LE, $21.00) is similar. Urban Decay Stray Dog (LE, $18.00) is darker. Bobbi Brown Stormy Grey (LE, $21.00) is darker, grayer. See comparison swatches.

Mink Brilliant Color Eyeshadow ($10.00 for 0.12 oz.) is a dark, cool-toned brown with a satin-matte finish–a very subtle sheen so it isn’t totally matte. It had fairly good pigmentation applied dry, and it was slightly better applied with a dampened brush, but it was about the same. The color was buildable, though, so in practice, it can get quite intense as you layer. The texture wasn’t as soft or as blendable as the other two shades. It wore well for eight and a half hours before fading. bareMinerals Perspective (LE) is slightly darker. theBalm Matt Ramirez (LE, $16.00) is more matte. MAC Najm el Lail (LE, $15.00) is similar. MAC Showstopper (LE, $15.00) is similar. MAC Concrete (P, $15.00) is more matte, darker. bareMinerals Apropos (P) is similar. See comparison swatches.

ULTA Bone Brilliant Color Eyeshadow

ULTA Bone Brilliant Color Eyeshadow

ULTA Bone Brilliant Color Eyeshadow

ULTA Bone Brilliant Color Eyeshadow

ULTA Bone Brilliant Color Eyeshadow

ULTA Bone Brilliant Color Eyeshadow

ULTA Taupe Brilliant Color Eyeshadow

ULTA Taupe Brilliant Color Eyeshadow

ULTA Taupe Brilliant Color Eyeshadow

ULTA Taupe Brilliant Color Eyeshadow

ULTA Taupe Brilliant Color Eyeshadow

ULTA Mink Brilliant Color Eyeshadow

ULTA Mink Brilliant Color Eyeshadow

ULTA Mink Brilliant Color Eyeshadow

ULTA Mink Brilliant Color Eyeshadow

ULTA Mink Brilliant Color Eyeshadow

ULTA Brilliant Color Eyeshadow: Bone (inner lid), Taupe (middle of lid), Mink (outer lid/crease), Marc Jacobs Intro(vert) Eyeliner

ULTA Brilliant Color Eyeshadow: Bone (inner lid), Taupe (middle of lid), Mink (outer lid/crease), Marc Jacobs Intro(vert) Eyeliner