Tarte Cray Cray Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is a bold, bright, medium-dark orange with strong red undertones and a matte finish. The texture of this one was thicker and more mousse-like, and as a result, it had a much drier/more matte finish compared to other shades in the range. The formula was also more drying while worn, though it had less transfer and didn’t streak or settle into lip lines. The color wore for five and a half hours on me. Dose of Colors Hot Fire (LE, $18.00) is cooler (95% similar). Estee Lauder Volatile (P, $32.00) is darker (95% similar). NARS Red Square (P, $27.00) is more muted (95% similar). MAC Quite the Standout (P, $21.00) is lighter, brighter, less glossy (90% similar). MAC Scarlet Ibis (LE, $19.00) is darker (95% similar). Bite Beauty #008 (LE, $36.00) is glossier (90% similar). ColourPop K Bop (P, $10.00) is darker, more muted, cooler (90% similar). Bite Beauty #074 (P, $18.00) is more muted, cooler (90% similar). Sephora First Class (25) (P, $8.00) is darker, more muted, glossier (90% similar). Bite Beauty Marmalade (DC, $24.00) is glossier (90% similar). Bobbi Brown Lady Ruba (P, $28.00) is glossier (90% similar). Makeup Geek Salsa (LE, $12.00) is more muted, cooler (90% similar). NARS Funkytown (LE, $26.00) is darker, cooler (90% similar). ColourPop Rêver (LE, $7.00) is glossier (90% similar). MAC Style Shocked (P, $22.00) is darker, more muted (90% similar). Maybelline Craving Coral (P, $7.99) is darker (90% similar). Make Up For Ever Saucy Tangerine (312) (P, $23.00) is lighter, warmer, glossier (90% similar). ColourPop Around the World (LE, $7.00) is lighter (90% similar). Sephora Mandarin Muse (PiP, $14.00) is lighter (90% similar). ColourPop Chi Chi (P, $7.00) is lighter, cooler, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Tarte Selfish Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is a bright, medium-dark pink with warm undertones and a natural sheen–almost like a “warm” fuchsia. It had opaque color coverage, but it applied a little unevenly (especially on my upper lip) and some of the color gravitated towards lip lines. The brightness of the color made this appear less obvious, so it didn’t seem obvious enough to be a deal-breaker (compared to some of the other shades). It wore well for six and a half hours and left a stain behind, while the formula was somewhat drying. NARS Greta (P, $34.00) is glossier (95% similar). MAC A Killing Smile (LE, $19.00) is more muted (95% similar). Estee Lauder Jealous (P, $32.00) is warmer (95% similar). Charlotte Tilbury Electric Poppy (P, $37.00) is darker, more muted (90% similar). Make Up For Ever M301 (DC, $22.00) is darker, more muted (90% similar). Tom Ford Beauty Possession (Right) (LE, ) is lighter (90% similar). Pat McGrath Psycho Candy (LE, $40.00) is more muted, cooler (90% similar). Burberry Magenta (33) (P, $34.00) is darker (90% similar). Pat McGrath Full Panic (LE, $38.00) is more muted, warmer (90% similar). ColourPop Brooklyn (P, $7.00) is lighter, warmer (90% similar). NARS Get Up Stand Up (P, $26.00) is darker, warmer, less glossy (90% similar). Bobbi Brown Watermelon (P, $28.00) is warmer (90% similar). MAC Dangerously Red (P, $19.00) is glossier (95% similar). ColourPop Mars (DC, $6.50) is darker, less glossy (90% similar). MAC All Fired Up (P, $19.00) is darker, more muted (90% similar). ColourPop Toucan (LE, $7.00) is more muted, warmer, less glossy (85% similar). Urban Decay Psycho (P, $18.00) is more shimmery, darker, more muted (85% similar). Chanel Infrarose (72) (DC, $45.00) is darker, cooler (85% similar). Urban Decay Alpha (DC, $18.00) is darker (85% similar). MAC To Matte with Love (P, $21.00) is darker, more muted (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Tarte So Fetch Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is bright, medium coral-pink with warm undertones and a soft sheen. It had rich, opaque color payoff with a smooth, even consistency that applied fairly well with just a few, hard-to-notice streaks that seemed to settle after an hour (as the shine wore away). The color wore well for five hours and was somewhat drying. NYX Street Cred (P, $6.00) is more muted, cooler (95% similar). Burberry Bright Crimson (P, $34.00) is darker (95% similar). ColourPop Naked Ladies (LE, $7.00) is darker, more muted, warmer (95% similar). Bobbi Brown Watermelon (P, $28.00) is darker (95% similar). Tarte Bikini (P, $22.00) is darker, more muted (90% similar). Tom Ford Beauty Empire (P, $57.00) is more shimmery, darker, warmer (90% similar). Make Up For Ever #37 (DC, $19.00) is darker, warmer (90% similar). NYX Angel (P, $6.00) is darker, more muted (90% similar). Marc Jacobs Beauty Shout (138) (LE, $30.00) is less pigmented, warmer (90% similar). Bite Beauty Pickled Ginger (DC, $26.00) is lighter, warmer (90% similar). Tom Ford Beauty Lukas (LE, $36.00) is less shimmery, darker (90% similar). Bite Beauty #070 (P, $18.00) is darker, more muted (90% similar). Marc Jacobs Beauty Wham (604) (P, $28.00) is lighter (90% similar). ColourPop Brooklyn (P, $7.00) is cooler (90% similar). Makeup Geek Chatterbox (P, $12.00) is more muted (90% similar). Stellar Beauty Astral Punch 02 (P, $22.00) is lighter, more muted, glossier (90% similar). ColourPop Paparazzi (P, $7.00) is lighter, more muted, less glossy (85% similar). Chanel Rouge Troublant (60) (DC, $45.00) is darker, more muted, warmer (85% similar). Marc Jacobs Beauty So Sofia (236) (P, $30.00) is darker, warmer (85% similar). Bite Beauty Chiffonade (DC, $24.00) is lighter, warmer, glossier (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Tarte Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is supposed to be a pigmented, matte liquid lipstick that’s long-wearing. First thing to note is that these never fully dry down, so they are not transfer-proof, but they are less drying than the typical liquid lipstick that dries down completely. They are quite pigmented and despite transferring onto cups, while you eat, and so forth, a lot of the color is left behind. You can also touch-up without having to completely remove the formula. The texture is inconsistent; some shades are thin and have a soft shine even after ten minutes of wear, while others are almost mousse-like in the tube, and these ones tend to be more matte from the get-go. There is a very subtle mint scent, but I don’t notice it at all once it is on. I do notice that it is easier to get these on the teeth than other lip products. The formula is lightly to moderately drying over time, but it is long-wearing with most shades ranging between five and seven hours of wear. The majority are satin to semi-matte with a little sheen, which you can either blot once for a matte finish or wait about an hour or two for it to naturally mattify (like any satin finish really).

Tarte Cray Cray Tarteist Lip Paint

Tarte Cray Cray Tarteist Lip Paint

Tarte Cray Cray Tarteist Lip Paint

Tarte Cray Cray Tarteist Lip Paint

Tarte Cray Cray Tarteist Lip Paint

Tarte Cray Cray Tarteist Lip Paint

Tarte Cray Cray Tarteist Lip Paint

Tarte Selfish Tarteist Lip Paint

Tarte Selfish Tarteist Lip Paint

Tarte Selfish Tarteist Lip Paint

Tarte Selfish Tarteist Lip Paint

Tarte Selfish Tarteist Lip Paint

Tarte Selfish Tarteist Lip Paint

Tarte Selfish Tarteist Lip Paint

Tarte So Fetch Tarteist Lip Paint

Tarte So Fetch Tarteist Lip Paint

Tarte So Fetch Tarteist Lip Paint

Tarte So Fetch Tarteist Lip Paint

Tarte So Fetch Tarteist Lip Paint

Tarte So Fetch Tarteist Lip Paint

Tarte So Fetch Tarteist Lip Paint