Tarte Bae Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is a medium-dark red with subtle, cool blue undertones and a satin finish. It had rich, opaque color coverage that applied evenly and smoothly. The texture was lightweight, comfortable to wear, and didn’t cling, but to be sure, this is not a formula that dries down to that very flat, matte finish. It will transfer over time. The color lasted for six hours on me with a fair amount of staining afterwards. It was lightly drying after four hours. Tarte Swamp Family (LE, $20.00) is cooler (95% similar). Tarte Juicy (LE, $20.00) is darker (95% similar). KVD Beauty Hexagram (DC, $21.00) is warmer (95% similar). Pretty Vulgar Blood Flower (P, $24.00) is cooler (95% similar). NYX Eden (P, $6.00) is cooler (95% similar). Estee Lauder Decisive Poppy (P, $32.00) is warmer (95% similar). Guerlain #24 (P, $33.00) is less shimmery, warmer (95% similar). Maybelline Red for Me (P, $7.49) is less shimmery (95% similar). Make Up For Ever Red Ink (LE, ) is less glossy (95% similar). MAC Stunner (LE, $19.00) is warmer (95% similar). Giorgio Armani Lucky Red (403) (P, $38.00) is less shimmery, lighter, warmer (95% similar). MAC Charlotte (LE, $19.00) is darker, cooler (95% similar). Charlotte Tilbury Red Carpet Red (P, $37.00) is darker (95% similar). NARS Deadly Catch (LE, $26.00) is lighter, warmer (95% similar). Sephora Always Red (PiP, $14.00) is lighter (90% similar). Maybelline Rich Ruby (P, $7.99) is darker, more muted (90% similar). MAC Kinky (LE, $19.00) is lighter (95% similar). Too Faced Lady Balls (P, $21.00) is lighter, less glossy (90% similar). ColourPop Weekender (LE, $6.00) is less glossy (90% similar). Tom Ford Beauty Ruby Rush (07) (P, $55.00) is warmer (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Tarte Lovespell Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is a brighter, medium-dark fuchsia red with cool, blue undertones and a satin finish. It was intensely pigmented and applied well without streaking. The consistency has some slip to it, so if you press your lips together, you can create “lines” if you over-apply the product. It was slightly drying overall, though the color lasted six hours comfortably on me. I have found the darker shades seem to be better-wearing than some of the lighter ones. ColourPop Cougar (LE, $7.00) is warmer (95% similar). MAC Billion Dollar Smile (P, $26.00) is less shimmery, lighter (95% similar). Urban Decay Alpha (DC, $18.00) is lighter, warmer (90% similar). Tom Ford Beauty Notorious (P, $60.00) is darker, more muted (95% similar). Fenty Beauty Candy Venom (P, $18.00) is cooler (95% similar). ColourPop I Heart This (LE, $7.00) is warmer (90% similar). Pat McGrath Psycho Candy (LE, $40.00) is lighter (90% similar). Bite Beauty Radish (DC, $26.00) is lighter (95% similar). Tom Ford Beauty Jared (P, $36.00) is more muted (90% similar). ColourPop Runaway (P, $6.00) is less shimmery, darker, less glossy (90% similar). Bite Beauty Mix (DC, $24.00) is glossier (90% similar). Too Faced Candy Cane (LE, $21.00) is warmer (90% similar). Estee Lauder Pretty Vain (P, $32.00) is more shimmery, lighter, warmer (90% similar). MAC Intoxica (LE, $19.00) is lighter, warmer (95% similar). ColourPop Maxed Out (P, $7.00) is less glossy (90% similar). ColourPop Out of Sync (LE, $7.00) is lighter, brighter, cooler (90% similar). MAC Dangerously Red (P, $19.00) is warmer (90% similar). Chanel Infrarose (72) (DC, $45.00) is lighter, warmer (90% similar). MAC Moxie (LE, $19.00) is lighter (90% similar). Pat McGrath Full Panic (LE, $38.00) is lighter, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Tarte Tarteist Lip Paint ($20.00 for 0.20 fl. oz.) is supposed to be a pigmented, matte liquid lipstick that’s long-wearing. First thing to note is that these never fully dry down, so they are not transfer-proof, but they are less drying than the typical liquid lipstick that dries down completely. They are quite pigmented and despite transferring onto cups, while you eat, and so forth, a lot of the color is left behind. You can also touch-up without having to completely remove the formula. The texture is inconsistent; some shades are thin and have a soft shine even after ten minutes of wear, while others are almost mousse-like in the tube, and these ones tend to be more matte from the get-go. There is a very subtle mint scent, but I don’t notice it at all once it is on. I do notice that it is easier to get these on the teeth than other lip products. The formula is lightly to moderately drying over time with average to long-wear, depending on the shade. Some shades settled into lip lines over time. The majority are satin to semi-matte with a little sheen, which you can either blot once for a matte finish or wait about an hour or two for it to naturally mattify (like any satin finish really).

Tarte Bae Tarteist Lip Paint

Tarte Bae Tarteist Lip Paint

Tarte Bae Tarteist Lip Paint

Tarte Bae Tarteist Lip Paint

Tarte Bae Tarteist Lip Paint

Tarte Bae Tarteist Lip Paint

Tarte Bae Tarteist Lip Paint

Tarte Lovespell Tarteist Lip Paint

Tarte Lovespell Tarteist Lip Paint

Tarte Lovespell Tarteist Lip Paint

Tarte Lovespell Tarteist Lip Paint

Tarte Lovespell Tarteist Lip Paint

Tarte Lovespell Tarteist Lip Paint

Tarte Lovespell Tarteist Lip Paint