Sephora Peek-a-boo Pink (13) Ultra Shine Lip Gel ($14.00 for 0.11 oz.) is a light, pink-peach with lighter gold pearl. It had sheer color coverage with noticeable pearl and some lightening of the lips. The texture was lightweight but somewhat milky, so there was some color that gathered in lip lines. This shade lasted for three hours and was hydrating while worn. Charlotte Tilbury Lucy in the Sky with Diamonds (L.S.D.) (LE, $22.00) is lighter (90% similar). MAC Love Nectar (P, $21.00) is more shimmery (90% similar). ColourPop Fantasia (DC, $10.00) is less shimmery, darker (90% similar). Buxom Chloe (DC, $20.00) is more shimmery, lighter (90% similar). Chanel Sahara (610) (LE, $30.00) is less shimmery (90% similar). MAC Telegenius (LE, $22.00) is less shimmery, lighter (90% similar). MAC Flare for Fantasy (LE, $20.00) is warmer (90% similar). Marc Jacobs Beauty Uproar (336) (P, $29.00) is less shimmery, warmer (85% similar). Ciate Luna (P, $18.00) is more shimmery (85% similar). Make Up For Ever 302P Golden Coral (P, $19.00) is less shimmery, warmer (85% similar). MAC Water Deities (LE, $21.00) is more shimmery, lighter (85% similar). Urban Decay Freestyle (DC, $20.00) is darker, warmer (85% similar). Pat McGrath Flesh Astral (P, $30.00) is less shimmery, cooler (90% similar). Buxom Trixie (PiP, $20.00) is brighter, warmer (90% similar). Chanel Parthenope (788) (LE, $30.00) is lighter (85% similar). NARS Orgasm (P, $26.00) is more shimmery, warmer (85% similar). Sephora Fresh Peach (07) (P, $12.00) is more shimmery, warmer (85% similar). Huda Beauty Ritzy (P, $18.00) is more shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.

Sephora Pink Dahlia (14) Ultra Shine Lip Gel ($14.00 for 0.11 oz.) is a vibrant, fuchsia pink cream with slightly warm undertones. It had semi-opaque pigmentation that applied smoothly and fairly evenly. The consistency could have been more forgiving for lip lines, though I didn’t notice it from a normal viewing distance (but in the close-up, you can see what I mean). It lasted for four hours on me and was comfortable to wear. Jouer Rodeo (P, $17.00) is lighter (95% similar). MAC Kiss & Don't Tell (LE, $21.00) is lighter, cooler (95% similar). ColourPop Boo (LE, $10.00) is lighter, warmer (95% similar). NYX Napoleon (P, $5.99) is lighter, brighter (90% similar). Chanel Innocent (14) (LE, $34.00) is lighter, more muted (90% similar). Bite Beauty Ten (Watercolor) (LE, ) is lighter (90% similar). Cle de Peau Sequin (14) (P, $48.00) is lighter, cooler (90% similar). Milani Sweet Grapefruit (09) (P, $5.49) is darker, warmer (90% similar). NARS Conquest (LE, $26.00) is lighter, brighter (90% similar). NARS Pulsion (P, $26.00) is warmer (85% similar). Pat McGrath Belladonna (P, $30.00) is more shimmery, less pigmented, cooler (85% similar). Dior Darling (775) (P, $35.00) is darker, more muted (85% similar). ColourPop JJ (LE, $10.00)(85% similar). Maybelline Celestial Coral (010) (P, $8.99) is darker, brighter (85% similar). MAC Star Quality (LE, $20.00) is warmer (85% similar). MAC Such a Sweetheart (LE, $20.00) is lighter, warmer (85% similar). NARS Roseland (P, $26.00) is darker, more muted, warmer (85% similar). Dior Magique (479) (P, $35.00) is brighter, warmer (80% similar). Pat McGrath Prima Donna (P, $30.00) is more shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.

Sephora Plum Fiction (19) Ultra Shine Lip Gel ($14.00 for 0.11 oz.) is a bold, medium-dark fuchsia pink with cool undertones and creamy, glossy finish. It had mostly opaque color payoff with slight translucency. The color went on beautifully with smooth, even coverage and wore well for four and a half hours on me. Urban Decay Big Bang (DC, $26.00) is more shimmery (95% similar). NARS Staying Alive (LE, $26.00) is darker (90% similar). Dior Plaisir (779) (LE, $35.00) is lighter, brighter (90% similar). NARS Promise (LE, $26.00) is darker, more muted (90% similar). Urban Decay Vice (DC, $26.00) is more shimmery, darker (90% similar). Revlon Adorned (DC, $7.49) is more shimmery, lighter, brighter (90% similar). Chanel Tocade (182) (P, $30.00) is lighter, brighter (90% similar). NARS Cartagena (LE, $26.00) is darker (90% similar). Burberry Oxblood No. 23 (P, $29.00) is lighter (90% similar). Giorgio Armani #523 (P, $29.00) is more shimmery, lighter, brighter (90% similar). Marc Jacobs Beauty Hot Hot Hot (332) (P, $29.00) is cooler (85% similar). Chanel Distinction (21) (P, $34.00) is darker, warmer (85% similar). Maybelline Caviar Couture (050) (P, $8.99) is darker, warmer (85% similar). Milani Ravish Raspberry (06) (P, $5.49) is lighter (85% similar). NARS Sexual Content (P, $26.00) is lighter (85% similar). Chanel Caractere (P, $30.00) is darker (90% similar). MAC Twirling (LE, $20.00) is darker, more muted, cooler (85% similar). Giorgio Armani #601 Plum Vinyl (P, $38.00) is darker, more muted (85% similar). Bobbi Brown After Party (P, $27.00)(80% similar). NARS Spike (LE, $26.00) is darker, more muted, cooler (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Formula Summary: It is supposed to be “inspired by gel nail polishes” with an “ultra-light” texture and hydrating formula. The range as of fall 2015 seems to range from clear to mostly opaque with a slight translucency that gives them a squishy, jelly-like look with the average shade between semi-sheer and semi-opaque. They’re lightweight, comfortable to wear, and mostly non-sticky. I haven’t noticed a taste, but there is a sweet vanilla, almost caramel-like scent (it is a little on the synthetic side, but I don’t notice the scent when I’m wearing it). Despite having a smoother, mostly non-sticky feel, the formula has decent wear time (three to five hours) and is hydrating. All in all, it’s a nice formula that outdoes a lot of the more recently released new gloss formulas on the market–and at a fraction of the cost–when the shade is more pigmented, but when it is sheerer (especially the lighter shades), there is often settling into lip lines. One thing to note, though, is despite seeming like quite a big tube of gloss, it contains only 0.11 fl. oz. It has an interesting hourglass-shaped applicator, where it is curved inversely and can fit the curve of the lip.

Sephora Peek-a-boo Pink (13) Ultra Shine Lip Gel

Sephora Peek-a-boo Pink (13) Ultra Shine Lip Gel

Sephora Peek-a-boo Pink (13) Ultra Shine Lip Gel

Sephora Peek-a-boo Pink (13) Ultra Shine Lip Gel

Sephora Peek-a-boo Pink (13) Ultra Shine Lip Gel

Sephora Peek-a-boo Pink (13) Ultra Shine Lip Gel

Sephora Pink Dahlia (14) Ultra Shine Lip Gel

Sephora Pink Dahlia (14) Ultra Shine Lip Gel

Sephora Pink Dahlia (14) Ultra Shine Lip Gel

Sephora Pink Dahlia (14) Ultra Shine Lip Gel

Sephora Pink Dahlia (14) Ultra Shine Lip Gel

Sephora Pink Dahlia (14) Ultra Shine Lip Gel

Sephora Plum Fiction (19) Ultra Shine Lip Gel

Sephora Plum Fiction (19) Ultra Shine Lip Gel

Sephora Plum Fiction (19) Ultra Shine Lip Gel

Sephora Plum Fiction (19) Ultra Shine Lip Gel

Sephora Plum Fiction (19) Ultra Shine Lip Gel

Sephora Plum Fiction (19) Ultra Shine Lip Gel