Makeup Geek Desire Blush ($10.00 for 0.15 oz.) is a deep, reddish plum with warm undertones and a mostly matte finish. Anastasia Blackberry (LE, ) is darker, cooler (90% similar). Bite Beauty Biscotti (P, $24.00) is lighter, glossier (95% similar). LORAC Infrared (P, $23.00) is warmer (90% similar). Lethal Cosmetics Corolline (P, $15.50) is more shimmery, cooler (90% similar). Cover FX Sweet Mulberry (Left) (PiP, ) is lighter (90% similar). Make Up For Ever S502 (P, $23.00) is lighter (90% similar). elf Frequent Flyer (P, $7.00) is more shimmery, darker (85% similar). MAC Fever (P, $24.00) is lighter, brighter (85% similar). Giorgio Armani Cool Plum (61) (P, $38.00) is lighter, warmer (85% similar). MAC Restores Dazzle (LE, $21.00) is cooler, glossier (85% similar). Giorgio Armani Cool Mauve (50) (P, $38.00) is lighter, warmer (85% similar). Phytosurgence Condensate (P, $17.07) is lighter, warmer (80% similar). Chanel Plum Attraction (LE, $45.00) is warmer (80% similar). Rare Beauty Faith (P, $23.00)(80% similar). Phytosurgence Exothermic (P, $17.07) is warmer (80% similar). ColourPop Sweet Cinnamon (PiP, $12.00) is darker, warmer (80% similar). NARS Debbie Harry Blush (LE, $30.00) is more shimmery (85% similar). See comparison swatches / view dupes side-by-side.

The formula is supposed to be pigmented, long-wearing, and blendable (for more on how it compares to the previous formula, check out this post). It had good pigmentation that was mostly opaque to begin with, but it would be fully opaque in a layer and a half. The consistency was soft, smooth, and silky to the touch, which was fantastic to find, as it helped make this shade blendable on the skin. Despite the intensity and richness of the shade, it was easy to work with and diffuse on the skin. If you are fairer, you may want to use a feathery brush and very light hand, but it is forgiving enough that it can be sheered out if over-applied. When wore at less-than-opaque coverage, it tended to look pinker rather than red/plum. This shade lasted for nine hours on me before fading.

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Makeup Geek Desire Blush

Makeup Geek Desire Blush

Makeup Geek Desire Blush

Makeup Geek Desire Blush

Makeup Geek Desire Blush