MAC Damn Glamorous Lipstick ($16.00 for 0.10 oz.) is described as a “bright pink red.” It’s a brightened, medium-dark red with pink undertones and a matte finish. It is lightly cool-toned but may look more obviously cool-toned if you have cool, pink undertones. It had fully opaque pigmentation, and the color went on evenly and smoothly. This shade was not quite as creamy as others in the launch, but it didn’t drag during application. It lasted for almost eight hours and left behind a stain, and it was a little drying for the last two or three hours. Kat Von D Hellbent (P, $21.00) is darker, less pink. Too Faced Melted Ruby (P, $21.00) is brighter, glossier. Chanel La Precieuse (317) (LE, $34.00) is similar. MAC Glam (DC, $16.00) is a smidgen brighter. MAC RiRi Woo (LE, $16.00) is darker, more matte. NARS Luxembourg (P, $25.00) is lighter. MAC Ronnie Red (LE, $16.00) is similar. MAC MAC Red (P, $16.00) is similar. See comparison swatches / view dupes.

MAC Fashion Revival Lipstick ($16.00 for 0.10 oz.) is described as a “deep raspberry.” It’s a dark, muted raspberry with a semi-matte finish. The color coverage was very nearly opaque (hint of my lip freckle coming through) with even color application. The consistency was lightly creamy, easy to apply, and lasted for almost seven hours. It was neither drying nor hydrating. Gucci Beauty Bitter Grape (P, $39.00) is more shimmery, sheerer. NARS Vera (P, $32.00) is brighter, redder. Marc Jacobs Beauty Cabaret (146) (LE, $30.00) is a touch lighter. Inglot #293 Lipstick Cream (P, $12.00) is much glossier. Illamasqua Shard (P, $24.00) is more matte. See comparison swatches / view dupes.

MAC Heroine Lipstick ($16.00 for 0.10 oz.) is described as a “vibrant violet.” It’s a bold, magenta purple with cool, pink undertones and a semi-matte finish. It has mostly full color coverage, is lightly creamy and applies evenly, while the wear is about six hours on me, plus a stain. This is part of the permanent range, so I’ve reviewed it previously, and I didn’t retest it this launch. See comparison swatches / view dupes.

MAC La Vie En Rouge Lipstick ($16.00 for 0.10 oz.) is described as a “bright orange coral.” It’s a brightened, medium-dark coral-red with warm undertones and a matte finish. It’s the kind of shade that’s so bright that it plays tricks on your eyes (stare at this for awhile, then stare at something neutral!). It had a lightly creamy consistency that wasn’t heavy, slightly clingy (but not in an uncomfortable way), and lasted for six and a half hours (probably wearable until about eight before you really needed to reapply). It was a little drying towards the end. Gucci Beauty Hibiscus Thrill (P, $39.00) is sheerer, lighter. NARS Kelly (P, $32.00) is lighter. NARS Grace (P, $32.00) is glossier. Chanel La Malicieuse (46) (P, $34.00) is lighter. Make Up For Ever #37 (P, $19.00) is a bit lighter. See comparison swatches / view dupes.

This collection is supposed to launch online on October 2nd and in-stores on October 9th for North America locations. I only have “October 2014” for international locations.

See more photos & swatches!

MAC Damn Glamorous Lipstick

MAC Damn Glamorous Lipstick

MAC Damn Glamorous Lipstick

MAC Damn Glamorous Lipstick

MAC Damn Glamorous Lipstick

MAC Damn Glamorous Lipstick

MAC Fashion Revival Lipstick

MAC Fashion Revival Lipstick

MAC Fashion Revival Lipstick

MAC Fashion Revival Lipstick

MAC Fashion Revival Lipstick

MAC Fashion Revival Lipstick

MAC Heroine Lipstick

MAC Heroine Lipstick

MAC Heroine Lipstick

MAC Heroine Lipstick

MAC Heroine Lipstick

MAC Heroine Lipstick

MAC La Vie En Rouge Lipstick

MAC La Vie En Rouge Lipstick

MAC La Vie En Rouge Lipstick

MAC La Vie En Rouge Lipstick

MAC La Vie En Rouge Lipstick

MAC La Vie En Rouge Lipstick