KIKO 104 Pastel Pink Soft Touch Blush ($12.00 for 0.17 oz.) is a medium-dark, raspberry pink with cool undertones and a soft, frosted finish. (There’s nothing pastel about it!) It swatches and applies darker than it appears in the pan. The texture was soft, fairly smooth, and blendable with a luminous finish that didn’t emphasize pores but had a nice, even glow. This shade wore for eight hours on me before fading. Pat McGrath Berry Brilliance (LE, ) is less shimmery, darker (95% similar). NARS Outlaw (P, $30.00) is cooler (90% similar). NARS Goulue (LE, $30.00) is less shimmery, warmer (90% similar). NARS Flirt (LE, $30.00) is darker (90% similar). Buxom Goa (P, $22.00) is less shimmery, darker, cooler (90% similar). Giorgio Armani Mystery (60) (P, $38.00) is darker, cooler (90% similar). Kevyn Aucoin Neolita (P, $37.00) is darker, brighter (85% similar). MAC Under My Plum (LE, $31.00) is darker (85% similar). Melt Cosmetics Fire Fury (P, $22.00) is more shimmery, darker, cooler (85% similar). ColourPop Cheerio (P, $8.00) is darker, brighter (85% similar). ColourPop Sounds Grape (LE, $8.00) is less shimmery, darker (85% similar). Fenty Beauty Bordeaux Brat (P, $25.00) is less shimmery, darker, cooler (85% similar). Huda Beauty Berry Juicy (03) (P, $21.00) is darker, cooler (85% similar). MAC Wrapped Candy (P, $31.00) is darker, cooler (90% similar). NYX Desert Rose (DC, $5.00) is less shimmery, lighter, brighter (85% similar). Benefit Moone (P, $29.00) is darker (80% similar). ColourPop Just Rosy (LE, $8.00) is less shimmery, darker, cooler (80% similar). Milani Cherry on Top (P, $7.99) is less shimmery, darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

KIKO 105 Dark Rose Soft Touch Blush ($12.00 for 0.17 oz.) is a muted, medium mauve with warm undertones and a satin finish. It had good color payoff with a soft, blendable texture that was easy to work with and just the tiniest bit powdery in the pan (but it didn’t look powdery applied to my cheeks). The color lasted for seven and a half hours on me. MAC Sur (LE, $24.00) is lighter (90% similar). Tarina Tarantino Neopolitan Lane (P, $25.00) is less shimmery, darker, warmer (90% similar). Physicians Formula Plum Rose (P, $12.99) is less shimmery, lighter (90% similar). ColourPop I Need Space (DC, $12.00) is lighter, warmer (90% similar). Tarte Exposed (P, $29.00) is less shimmery, lighter (90% similar). Estee Lauder Alluring Rose (P, $34.00) is lighter, brighter (85% similar). Bite Beauty Cashew (P, $24.00) is less shimmery, darker (85% similar). Makeup Geek Puppy Love (P, $10.00) is less shimmery (90% similar). Laura Mercier Chai (P, $30.00) is lighter, cooler (85% similar). Tarte Seduce (P, $29.00) is less shimmery, lighter (85% similar). MAC Blushbaby (P, $24.00) is less shimmery, lighter (85% similar). bareMinerals Golden Gate (LE, $22.00) is lighter (85% similar). Tarte Royal (LE, $29.00) is less shimmery, lighter, warmer (85% similar). LORAC Cinematic (P, $23.00) is less shimmery, warmer (80% similar). Urban Decay Strip Blush (-, ) is lighter, warmer (80% similar). Burberry Earthy (P, $42.00) is less shimmery, warmer (80% similar). Buxom Dolly (P, $22.00) is more shimmery, brighter, cooler (80% similar). Makeup Geek Spell Bound (DC, $9.99) is lighter, warmer (80% similar). MAC Baby Don't Go (P, $23.50) is lighter, warmer (80% similar). Urban Decay Fetish (DC, $26.00) is less shimmery, cooler (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | KIKO Soft Touch Blush ($12.00 for 0.17 oz.) is supposed to be a “radiant and highly pigmented blush” with “long lasting colour.” It’s a powder blush that has a thinner, fairly smooth, blendable texture that ranges from semi-opaque to mostly opaque coverage. Most shades are matte to satin with the more matte shades still having a natural-looking finish to them (not flat or dry-looking applied). The wear has varied from six to eight hours depending on the shade.

Per readers comments, it appears these have been discontinued in some countries, though all shades except one appear to be available on the U.S. website. (It’s hard to tell if they’re just on sale, as they’re presently available for $3.90 a pop instead of $12, or if they are discounted to move, as I have seen KIKO do 30-50% off before.) I wasn’t intending to review these back-to-back but will be doing my best to get reviews out quickly in light of seeming to be discontinued. Readers have said the replacement is the Shade Fusion Trio Blush (which I haven’t tried, so I don’t know anything about), which would sure be a bummer, since it is more expensive and a trio of shades, so it is different enough that it doesn’t seem like a true replacement to me (boo!).

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KIKO 104 Pastel Pink Soft Touch Blush

KIKO 104 Pastel Pink Soft Touch Blush

KIKO 104 Pastel Pink Soft Touch Blush

KIKO 104 Pastel Pink Soft Touch Blush

KIKO 104 Pastel Pink Soft Touch Blush

KIKO 104 Pastel Pink Soft Touch Blush

KIKO 105 Dark Rose Soft Touch Blush

KIKO 105 Dark Rose Soft Touch Blush

KIKO 105 Dark Rose Soft Touch Blush

KIKO 105 Dark Rose Soft Touch Blush

KIKO 105 Dark Rose Soft Touch Blush

KIKO 105 Dark Rose Soft Touch Blush