Ultra Love (770)

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a deep, coral-red with subtle, warm undertones and a cream finish. The pigmentation was nearly opaque in a single layer, while the texture was smooth, lightly creamy, and balm-like, as it skated across my lips with ease. It applied evenly, though it didn’t seem to smooth out my natural lip texture as much as other shades in the same formula have done. It stayed on nicely for six hours, left a faint stain behind, and was moisturizing.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

• Top Dupes
• Formula Overview
• Ingredients

Top Dupes

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• Lancome Ruby Star (314) (P, $32.00) is warmer (95% similar).
• Bite Beauty Candied (DC, $24.00) is warmer, glossier (95% similar).
• Sephora Take a Bite (35) (P, $8.00) is warmer (95% similar).
• Tarte Daiquiri (P, $21.00) is warmer, less glossy (90% similar).
• Estee Lauder Prowl (P, $32.00) is more muted (90% similar).
• Chanel Experimental (P, $37.00) is lighter, warmer (90% similar).
• ColourPop Fortune Favors (P, $7.00) is lighter, warmer, less glossy (90% similar).
• Chanel Rouge Libre (832) (P, $55.00) is darker (90% similar).
• Tom Ford Beauty Sweet Tempest (P, $57.00) is warmer, glossier (90% similar).
• Chanel Rose Invincible (824) (P, $55.00) is darker, more muted (85% similar).

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Formula Overview

$37.00/0.11 oz. - $336.36 Per Ounce

The formula is supposed to be "incredibly long-wearing" with "12 hour" wear paired with an "ultra-comfortable" feel and "high-pigmentation." First and foremost, no, it doesn't last 12 hours, and most shades don't come close--they last between four and six hours typically. There were a few, like deeper reds, that still had some product remaining after eight hours, but the lighter shades never made it through the meal. They have a very creamy consistency, balm-like, and within 30 to 45 seconds, they develop a slight cling, almost like a film, but it wasn't actually clingy or uncomfortable--I could just tell that there was a texture change as it "set." However, the "setting" of this formula just has that feeling, but the product would still transfer onto a glass or disappear during a meal.

Most of the shades were semi-opaque to opaque and applied evenly and smoothly across my lips without tugging or dragging. Some shades were more smoothing than others, but most shades looked flattering over my natural lip texture. The formula was lightweight, comfortable, and lightly to moderately hydrating over time. They had a heavy, powdery, floral scent that was noticeable for the first half hour of wear, though I didn't notice any taste.

Browse all of our Dior Rouge Dior Ultra Rouge Lipstick swatches.

Ingredients

Ultra Loud (679)

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick ($37.00 for 0.11 oz.) is a bright, fuchsia pink with strong, cool blue undertones and a cream finish. It seemed extremely pigmented when swatched, but there was more slip to the texture, which resulted in more semi-opaque, slightly uneven coverage. I was surprised as fuchsia hues seem fairly easy to do by most brands, so the room for improvement on this shade was unexpected. The consistency was balm-like and smooth, but it was slippery even after that initial “setting” period of the formula and was harder to keep in place, though I didn’t experience feathering personally. It lasted for five and a half hours on me but was hydrating while worn.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

• Top Dupes
• Formula Overview
• Ingredients

Top Dupes

View Swatches View All Dupes

• MAC Flamboyish (LE, $19.00) is more shimmery, darker (95% similar).
• MAC Daddy's Little Girl (LE, $19.00) is more shimmery, lighter (95% similar).
• KVD Beauty Crush (P, $19.00) is darker (90% similar).
• Sephora + Pantone Universe Radiant Rush (LE, $18.00) is more shimmery, brighter (90% similar).
• Maybelline Electric Fuchsia (DC, $7.99) is more shimmery, darker (90% similar).
• Bite Beauty Moscato (DC, $28.00) is more shimmery, brighter (90% similar).
• Bite Beauty Violet (DC, $24.00) is more shimmery, glossier (90% similar).
• Make Up For Ever C206 (DC, $22.00) is more muted, glossier (90% similar).
• Maybelline Fuchsia Flash (DC, $7.99) is more muted, warmer (90% similar).
• Ardency Inn Twist (P, $25.00) is darker, warmer (90% similar).

View Swatches

Formula Overview

$37.00/0.11 oz. - $336.36 Per Ounce

The formula is supposed to be "incredibly long-wearing" with "12 hour" wear paired with an "ultra-comfortable" feel and "high-pigmentation." First and foremost, no, it doesn't last 12 hours, and most shades don't come close--they last between four and six hours typically. There were a few, like deeper reds, that still had some product remaining after eight hours, but the lighter shades never made it through the meal. They have a very creamy consistency, balm-like, and within 30 to 45 seconds, they develop a slight cling, almost like a film, but it wasn't actually clingy or uncomfortable--I could just tell that there was a texture change as it "set." However, the "setting" of this formula just has that feeling, but the product would still transfer onto a glass or disappear during a meal.

Most of the shades were semi-opaque to opaque and applied evenly and smoothly across my lips without tugging or dragging. Some shades were more smoothing than others, but most shades looked flattering over my natural lip texture. The formula was lightweight, comfortable, and lightly to moderately hydrating over time. They had a heavy, powdery, floral scent that was noticeable for the first half hour of wear, though I didn't notice any taste.

Browse all of our Dior Rouge Dior Ultra Rouge Lipstick swatches.

Ingredients

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Love (770) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick

Dior Ultra Loud (679) Rouge Dior Ultra Rouge Lipstick