Chanel Rouge Allure Ink Matte Liquid Lip Colour ($37.00 for 0.20 fl. oz.) is supposed to be a “long-lasting” liquid lipstick that “glides on like a gloss and sets with a luminous, velvet-like finish” and is hydrating. In my experience, they had semi-opaque to opaque coverage, while the wear time was between four and six hours (about the same as similarly hued-lipsticks) but was comfortable to wear and definitely non-drying. What I liked most about the product was actually the applicator, which was very smooth and easy to work with on the lips, as it had enough flex to maneuver naturally across the lips and made it easy to get crisp lines on the edges with it.

These are not for someone who likes a truly matte, flat finish that wears all day long, doesn’t budge or transfer, because these never quite dry down. They take anywhere from 20 to 45 minutes to “set” to a velvety finish–a light sheen but not glossy–and aren’t transfer-proof; I get closer to transfer-proof wear after several sips of coffee or blotting it down (which is true with the majority of lip products) but will not make it through a meal fully intact. They do reapply well, and they wear down evenly, so for someone who likes a semi-matte finish, longer wearing lip products, and finds traditional matte, liquid lipstick formulas too drying, these might be worth checking out. They are housed in a frosted glass tube with a glossy black cap and are lightly scented with rose (I’ll say it is subtler than usual for Chanel). All swatches were taken 30 minutes after initial application.

Chanel Vivant (144) Rouge Allure Ink Matte Liquid Lip Colour ($37.00 for 0.20 fl. oz.) is a brighter, medium coral-pink with warmer undertones and a satin finish. It had semi-opaque color coverage that applied fairly evenly, though I had a touch of streaking in some places. The texture felt thin, almost watery initially, but it dried and set to a satin-to-matte finish with faint pearl, which was flattering on the lips. This shade wore for just over five hours and was neither drying nor hydrating. Chanel La Favorite (43) (P, $45.00) is lighter (95% similar). KVD Beauty Bachelorette (P, $20.00) is darker (95% similar). MAC Mandarin O (P, $22.00) is lighter, cooler (90% similar). Laura Mercier Joanne (LE, $28.00) is more shimmery, darker, more muted (90% similar). NARS Rouge Immortel (LE, $27.00) is lighter, less glossy (90% similar). Chanel Eclosion (134) (P, $40.00) is lighter, cooler (90% similar). NARS Pop Life (P, $27.00) is warmer (90% similar). ColourPop Dream Easy (LE, $10.00) is lighter, glossier (90% similar). Chanel Rouge Troublant (60) (DC, $45.00) is more shimmery, lighter, glossier (90% similar). Lancome Idole (186) (LE, $32.00) is more shimmery, darker (90% similar). Chanel Rouge Distinctif (842) (P, $45.00) is darker, warmer (90% similar). Sephora Take a Bite (35) (P, $8.00) is glossier (90% similar). Hourglass I Wonder (LE, $34.00) is more muted (90% similar). Milani I Am Happy (P, $6.99) is lighter, cooler (90% similar). NARS Anouk (LE, $34.00) is darker (90% similar). Chanel Ultrarose (257) (LE, $45.00) is warmer (90% similar). Guerlain #40 (P, $33.00) is glossier (90% similar). YSL Coral Revolt (29) (P, $39.00) is darker, cooler (90% similar). Chanel Experimental (P, $37.00) is glossier (90% similar). MAC My Better Half (LE, $20.00) is more shimmery, darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Chanel Seduisant (146) Rouge Allure Ink Matte Liquid Lip Colour ($37.00 for 0.20 fl. oz.) is a bright, medium-dark pink-coral with warm undertones, fine pearl, and satin finish. It had mostly opaque coverage, though some areas seemed slightly semi-opaque but was hard to tell at a normal viewing distance due to the bright, richer color overall. The texture was smooth, comfortable to wear, and didn’t cling to lips. This shade took almost 45 minutes to really “dry” to its more velvety, semi-matte finish. It wore well for six hours on me and was just a touch hydrating. Marc Jacobs Beauty Je t'aime (238) (P, $30.00) is lighter, warmer (90% similar). MAC La Vie En Rouge (LE, $19.00) is more shimmery, glossier (95% similar). Chanel La Malicieuse (46) (DC, $45.00) is lighter, cooler (90% similar). Make Up For Ever #37 (DC, $19.00) is lighter, brighter, glossier (90% similar). KVD Beauty Bachelorette (P, $20.00) is darker, less glossy (90% similar). Revlon Love That Pink (P, $8.49) is less shimmery, lighter, cooler (90% similar). Chanel Vivant (144) (P, $45.00) is darker, more muted, less glossy (90% similar). ColourPop Fortune Favors (P, $7.00) is lighter, brighter (90% similar). ColourPop Naked Ladies (LE, $7.00) is lighter, less glossy (90% similar). NARS Kelly (P, $34.00) is lighter, glossier (85% similar). Marc Jacobs Beauty Core Cora (234) (P, $30.00) is lighter, brighter, warmer (85% similar). Laura Mercier Joanne (LE, $28.00) is darker (85% similar). Stellar Beauty Disco Moon 02 (P, $22.00) is more shimmery, darker (85% similar). MAC Toxic Tale (LE, $19.00) is lighter, brighter, warmer (80% similar). Bite Beauty Pickled Ginger (DC, $26.00) is lighter (80% similar). See comparison swatches / view dupes side-by-side.

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Chanel Vivant (144) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Vivant (144) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Vivant (144) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Vivant (144) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Vivant (144) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Vivant (144) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Seduisant (146) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Seduisant (146) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Seduisant (146) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Seduisant (146) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Seduisant (146) Rouge Allure Ink Matte Liquid Lip Colour

Chanel Seduisant (146) Rouge Allure Ink Matte Liquid Lip Colour