Chanel Intime (93) Rouge Coco Shine Lipstick ($35.00 for 0.10 oz.) is described as a “soft pink.” It’s a light-medium, pink-beige with warm undertones and a soft shine. It had sheer color coverage–it primarily lightened my natural lip color. It doesn’t apply as evenly as I’d like, and on me, it’s only lightly moisturizing. The color lasts two hours on me, which is below average for lipstick, though this is a more emollient, higher slip formula, so it’s not a surprise. Revlon Demure (105) (P, $8.99) is more matte. Tom Ford Beauty Summer Fling (04) (LE, $49.00) is pinker, more pigmented. YSL Nude Beige (1) (P, $34.00) is more opaque, lighter. Too Faced Taffy (P, $21.00) is more pigmented, warmer. Chanel Melba (75) (LE, $34.00) is more beige. Revlon Pink Lemonade (P, $7.49) is a touch lighter, less glossy. MAC Shy Shine (P, $16.00) is more pigmented, warmer, darker. See comparison swatches / view dupes.

Chanel Confident (94) Rouge Coco Shine Lipstick ($35.00 for 0.10 oz.) is described as an “intense rosewood.” It’s a medium, rosy brown with warm undertones and a soft shine. The color payoff was semi-sheer, so it did change the natural lip color but let a lot of it come through, so it may look different applied to you if you have more pigmented (or significantly different natural undertones) lips. The color lasted for two and a half hours and was lightly hydrating but applied well. Givenchy Nude Guipure (106) (P, $36.00) is more opaque, lighter. Givenchy Rose d’Exception (206) (LE, $36.00) is slightly pinker, more opaque. MAC Shanghai Spice (LE, $16.00) is browner. Guerlain Jicky (P, $35.00) is browner. See comparison swatches / view dupes.

Chanel Viva (95) Rouge Coco Shine Lipstick ($35.00 for 0.10 oz.) is described as an “intense fuchsia.” It’s a slightly brightened, medium-dark fuchsia pink with cool, blue undertones and a very faint shimmer and moderate shine. It had semi-opaque color coverage–more than most shades in this formula–and lasted for three and a half hours. It was lightly moisturizing while worn. My guess is “intense” is used to describe greater-than-normal pigmentation. MAC Good Taste (P, $22.00) is brighter. Bite Beauty Vigne (P, $24.00) is lighter. Tom Ford Beauty Incorrigible (08) (LE, $49.00) is brighter. MAC Quite the Thing! (LE, $17.00) is similar. MAC Heavenly Hybrid (LE, $16.00) is slightly more plum. Revlon Fuchsia Shock (P, $7.99) is a touch brighter. See comparison swatches / view dupes.

Chanel Aura (96) Rouge Coco Shine Lipstick ($35.00 for 0.10 oz.) is described as a “plum.” It’s a medium-dark, subtly warm-toned plum with a luminous shine. It had sheer color coverage that applied fairly evenly. It seemed to pull into lip lines over time (noticed after an hour of wear) and lasted three hours on me. It was lightly hydrating. Givenchy Violine Precieux (312) (LE, $36.00) is more matte, more opaque. MAC Sweet Succulence (LE, $16.00) is darker. Chanel Ce Soir (P, $34.00) is warmer. Chanel Destinee (P, $34.00) is cooler-toned. See comparison swatches / view dupes.

Chanel Intime (93) Rouge Coco Shine Lipstick

Chanel Intime (93) Rouge Coco Shine Lipstick

Chanel Intime (93) Rouge Coco Shine Lipstick

Chanel Intime (93) Rouge Coco Shine Lipstick

Chanel Intime (93) Rouge Coco Shine Lipstick

Chanel Intime (93) Rouge Coco Shine Lipstick

Chanel Confident (94) Rouge Coco Shine Lipstick

Chanel Confident (94) Rouge Coco Shine Lipstick

Chanel Confident (94) Rouge Coco Shine Lipstick

Chanel Confident (94) Rouge Coco Shine Lipstick

Chanel Confident (94) Rouge Coco Shine Lipstick

Chanel Confident (94) Rouge Coco Shine Lipstick

Chanel Viva (95) Rouge Coco Shine Lipstick

Chanel Viva (95) Rouge Coco Shine Lipstick

Chanel Viva (95) Rouge Coco Shine Lipstick

Chanel Viva (95) Rouge Coco Shine Lipstick

Chanel Viva (95) Rouge Coco Shine Lipstick

Chanel Viva (95) Rouge Coco Shine Lipstick

Chanel Aura (96) Rouge Coco Shine Lipstick

Chanel Aura (96) Rouge Coco Shine Lipstick

Chanel Aura (96) Rouge Coco Shine Lipstick

Chanel Aura (96) Rouge Coco Shine Lipstick

Chanel Aura (96) Rouge Coco Shine Lipstick

Chanel Aura (96) Rouge Coco Shine Lipstick