Burberry Effortless Kohl Eyeliner ($29.00 for 0.01 oz.) is a twist-up, mechanical eyeliner available in four shades (I have two to review). The formula is supposed to be “long-lasting” and “waterproof” with “exceptional colour release.” There’s a built-in sharpener as well. The two I tried were fairly pigmented in one stroke, and they’re just creamy enough not to be painful to use, but it’s not a formula I’d describe as soft or creamy. There’s a firmness to the pencil overall, but it isn’t dry or stiff.

Burberry Chestnut Brown No. 02 Effortless Kohl Eyeliner ($29.00 for 0.01 oz.) is a dark brown with warm undertones and a matte finish. It had good pigmentation in a single pass, and it was buildable to fully opaque color in two passes. The pencil applied without tugging, and it started to fade after eight and a half hours of wear. It appeared to be waterproof–I took a shower with it on and didn’t find it running or smearing afterwards.
Urban Decay Lush (P, $20.00) is darker. Buxom Here’s My Number (P, $17.00) is very similar. Sephora Collection Diving in Malaysia (18) (P, $9.00) is darker. Make Up For Ever #25L (P, $19.00) is similar. Urban Decay Demolition (P, $19.00) is similar. MAC Photogravure (P, $16.00) is lighter. MAC Rich Experience (P, $20.00) is similar. MAC Stubborn Brown (P, $16.00) is lighter. MAC Coffee (P, $16.00) is similar. Make Up For Ever Gypsy (LE, $19.00) is similar. Bobbi Brown Chocolate (LE, $24.00) is less matte. See comparison swatches/ view dupes.

Burberry Pale Grape No. 04 Effortless Kohl Eyeliner ($29.00 for 0.01 oz.) is a blackened plum with cool undertones and a matte finish. It had decent color payoff in a single stroke but was better with two layers. The consistency is just creamy enough not to drag, and the color holds onto the lash line well. I was able to get eight and a half hours of wear out of the shade, and it seemed to be waterproof (I took a shower with it on, and it didn’t smear or run). Tarina Tarantino Ultraviolet (P, $15.00) is more shimmery. MAC Strong Willed (P, $20.00) is more shimmery, warmer. Urban Decay Rockstar (P, $19.00) is more shimmery. bareMinerals 5PM (P, $15.00) is less purple. Bobbi Brown Black Plum (P, $24.00) is less matte. See comparison swatches/ view dupes.

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Burberry Chestnut Brown No. 02 Effortless Kohl Eyeliner

Burberry Chestnut Brown No. 02 Effortless Kohl Eyeliner

Burberry Chestnut Brown No. 02 Effortless Kohl Eyeliner

Burberry Chestnut Brown No. 02 Effortless Kohl Eyeliner

Burberry Chestnut Brown No. 02 Effortless Kohl Eyeliner

Burberry Chestnut Brown No. 02 Effortless Kohl Eyeliner

Burberry Chestnut Brown No. 02 Effortless Kohl Eyeliner

Burberry Pale Grape No. 04 Effortless Kohl Eyeliner

Burberry Pale Grape No. 04 Effortless Kohl Eyeliner

Burberry Pale Grape No. 04 Effortless Kohl Eyeliner

Burberry Pale Grape No. 04 Effortless Kohl Eyeliner