Anastasia Paint Liquid Lipstick ($20.00 for 0.11 fl. oz.) is a medium-dark, navy blue with lighter, brighter navy blue pearl paired with a matte finish (more like a “matte frost”). MAC Designer Blue (P, $19.00) is more shimmery, lighter (90% similar). ColourPop Jellies (LE, $6.50) is less shimmery, lighter (85% similar). KVD Beauty Reverb (P, $22.00) is more shimmery, darker, brighter (85% similar). NYX Sinful (P, $6.00) is less shimmery, glossier (85% similar). Smashbox Iced Out (P, $24.00) is more shimmery, darker, glossier (80% similar). Illamasqua Disciple (P, $24.00) is darker, more muted (80% similar). See comparison swatches / view dupes side-by-side.

Anastasia’s Liquid Lipstick is supposed to be “ultra-saturated” and “deliver an intense shot of matte pigment in one easy swipe” that will “stay put for hours.” It’s one of my least favorite Liquid Lipstick formulas, as it has a really long drying time and is a drying formula overall. Paint takes ten minutes to set, and if I eat/drink anything, it really disintegrates quickly (a lot of Liquid Lipsticks hold up pretty well after a meal or drinking water), but this doesn’t seem to be as transfer-resistant as other shades I’ve tried in the formula. It had good color payoff, but it wasn’t fully opaque without a second layer, which is doable with the longer dry-down time. The texture is light-medium with more of a mousse-like feel compared to a lot of liquid lipsticks (including shades I tried from the initial launch of the formula), which have a thinner, more watery or “runny” feel during application. I wish it applied more evenly as well, so I would recommend applying with a lip brush or applying a second coat (kind of like a polish). It lasted for six hours in total but was somewhat drying after three hours of wear.

See more photos & swatches!

Anastasia Paint Liquid Lipstick

Anastasia Paint Liquid Lipstick

Anastasia Paint Liquid Lipstick

Anastasia Paint Liquid Lipstick

Anastasia Paint Liquid Lipstick

Anastasia Paint Liquid Lipstick

Anastasia Paint Liquid Lipstick