Formula Overview

$22.00/0.5 oz. - $44.00 Per Ounce

The formula is described as "blendable and buildable" with six shades available that can be applied using "fingers, brush, or [a] blender." They even go on to say that it "layers well with foundation" and has a "juicy/dewy finish" that is "long-lasting." The consistency was very fluid, which resulted in sheerer coverage, as marketed, that was somewhat buildable but looked more like a tint of color overall.

That texture was harder to work with using base products as it had a tendency to lift them up/move them around to a mild to moderate degree. I preferred applying a bit of product to the back of my hand and then using a synthetic highlighter or blush brush to swirl and tap the product onto my cheeks, as this yielded more consistent, even, and least-disruptive results over foundation.

It doesn't dry down, and it retains a very glossy, dewy finish, which seemed in line with how it was marketed. I did not find it was tacky to the touch, but it was emollient, so it could easily get smeared/moved around while worn. Inside, at my desk, where there were no stray winds blowing, they lasted around six hours before migrating/diffusing further.

As long as shorter wear time isn't a deal-breaker, I could see this product being loved by someone who doesn't typically wear base products or wears tinted moisturizers or does spot concealing only.

Browse all of our Urban Decay Hydromaniac Dewy Liquid Blush swatches.

Ingredients

Aqua/Water/Eau, Phenyl Trimethicone, Dicaprylyl Ether, Glycerin, Triethylhexanoin, Cetyl Peg/Ppg-10/1 Dimethicone, Dextrin Myristate, Hydrogenated Styrene/Methylstyrene/Indene Copolymer, Peg-8, Pentylene Glycol, Ci 77891/Titanium Dioxide, Polyglyceryl-4 Isostearate, Sodium Chloride, Phenoxyethanol, Ci 19140/Yellow 5 Lake, Chlorphenesin, Ci 15850/Red 7, Ethyl Menthane Carboxamide, Ethylhexylglycerin, Saccharomyces/Xylinum/Black Tea Ferment, Ci 77499/Iron Oxides, Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone, Isopropyl Titanium Triisostearate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol, Hydroxyethylcellulose, Argania Spinosa Kernel Oil, Sclerocarya Birrea Seed Oil, Zingiber Officinale Root Extract/Ginger Root Extract, Sodium Citrate, Citric Acid, Potassium Sorbate, Biotin.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.