Urban Decay TMI Afterglow 8-Hour Blush ($26.00 for 0.23 oz.) is described as a “berry.” It’s a muted, medium-dark plum with neutral-to-cool undertones and a semi-matte finish. Tom Ford Beauty Gratuitous (P, $60.00) is less shimmery (95% similar). Tarte Does This Thing Really Work? (LE, $29.00) is more shimmery, lighter, warmer (90% similar). ColourPop Vogue (LE, $12.00) is less shimmery, lighter, warmer (90% similar). MAC Petulant (LE, $22.00) is brighter, glossier (90% similar). LORAC Caribbean (LE, $23.00) is lighter, warmer (90% similar). Cover FX Sweet Mulberry (Left) (PiP, ) is less shimmery, darker, warmer (95% similar). Giorgio Armani Cool Mauve (50) (P, $38.00) is less shimmery, warmer (90% similar). MAC Take Me Home (Bottom) (LE, $24.00) is lighter, brighter (90% similar). Viseart Plum #2 (PiP, ) is warmer (90% similar). Urban Decay Cheap Shot (DC, $26.00) is more shimmery, lighter (90% similar). Makeup Geek Soulmate (P, $10.00) is less shimmery, cooler (90% similar). NARS Misconduct (LE, $30.00) is more shimmery, lighter, warmer (90% similar). Anastasia Blackberry (LE, ) is darker (85% similar). Milk Makeup Beyond (P, $20.00) is less shimmery, warmer (85% similar). NARS Outlaw (P, $30.00) is more shimmery, darker, warmer (85% similar). Estee Lauder Rebel Rose (P, $34.00) is more shimmery, lighter, warmer (85% similar). NARS Candid (LE, $30.00) is lighter, cooler (85% similar). Viseart Enamored (Blush) (PiP, ) is warmer (85% similar). KIKO 112 Light Plum (P, $12.00) is more shimmery, lighter, cooler (85% similar). LORAC Chroma (P, $23.00) is cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay’s describes their powder blush formula as having “buildable color” with a “blendable, finely milled” texture that will wear for “eight long hours.” It had semi-sheer to mostly opaque, buildable coverage. The texture was slightly dusty but remained blendable, easy to apply, and didn’t look powdery on the skin. When blended, it doesn’t look totally flat and matte; there’s a very, very subtle sheen to the finish that makes it look like “natural” matte to my eye. This blush wore for eight hours, as promised, on me. I wish there were more shades like this available, because this type of color is harder to find–and so I’d love to see this one get larger distribution (it’s presently an Urban Decay web exclusive).

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Urban Decay TMI Afterglow 8-Hour Blush

Urban Decay TMI Afterglow 8-Hour Blush

Urban Decay TMI Afterglow 8-Hour Blush

Urban Decay TMI Afterglow 8-Hour Blush

Urban Decay TMI Afterglow 8-Hour Blush

Urban Decay TMI Afterglow 8-Hour Blush

Urban Decay TMI Afterglow 8-Hour Blush