Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Ci 77891 / Titanium Dioxide, Oryza Sativa Extract / Rice Extract, Ci 77510 / Ferric Ammonium Ferrocyanide, Ci 77499 / Iron Oxides, Ci 42090 / Blue 1 Lake, Zinc Stearate, Ci 77510 / Ferric Ferrocyanide, Calcium Aluminum Borosilicate, Ci 77491 / Iron Oxides, Talc, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Silica, Tin Oxide, Caffeine, Cellulose.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Ci 77891 / Titanium Dioxide, Mica, Caprylic/Capric Triglyceride, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Tin Oxide, Sorbic Acid, Ci 77491 / Iron Oxides, Talc, Caffeine, Cellulose, Ci 77510 / Ferric Ferrocyanide.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Look Using this Product

A Shimmering, Colorful Eye Look featuring Urban Decay

Read How-To

View all Photos

Read How-To

View all Photos

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Ci 77499 / Iron Oxides, Mica, Ethylene/Acrylic Acid Copolymer, Ci 77491 / Iron Oxides, Ci 77492 / Iron Oxides, Sodium Dehydroacetate, Caprylic/Capric Triglyceride, Phenoxyethanol, Sorbic Acid, Talc, Zinc Stearate, Caffeine, Cellulose.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Look Using this Product

A Shimmering, Colorful Eye Look featuring Urban Decay

Read How-To

View all Photos

Read How-To

View all Photos

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Caprylic/Capric Triglyceride, Ci 77499 / Iron Oxides, Ci 77891 / Titanium Dioxide, Talc, Ci 77491 / Iron Oxides, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ci 77492 / Iron Oxides, Caffeine, Cellulose.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Look Using this Product

A Warm, Desert-inspired Eye Look featuring Urban Decay

Read How-To

View all Photos

Read How-To

View all Photos

Formula Overview

$19.00/0.06 oz. - $316.67 Per Ounce

The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."

The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.

They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.

In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.

Browse all of our Urban Decay 24/7 Eyeshadow swatches.

Ingredients

Mica, Ci 77891 / Titanium Dioxide, Talc, Caprylic/Capric Triglyceride, Ci 77007 / Ultramarines, Ci 77491 / Iron Oxides, Ci 77742 / Manganese Violet, Zinc Stearate, Silica, Sodium Dehydroacetate, Phenoxyethanol, Ci 77510 / Ferric Ferrocyanide, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Look Using this Product

A Warm, Desert-inspired Eye Look featuring Urban Decay

Read How-To

View all Photos

Read How-To

View all Photos