ULTA’s 21 Days of Beauty kicks off March 17th and runs through April 6th.  Each day, selected products will be available for 50% off for 24 hours.

Popular staples like Anastasia Brow Wiz (3/23), Becca Primers (3/21), Benefit Gimme Brow (4/6), and Urban Decay Primer Potion (3/22) will be available for 50% off.

Some particularly noteworthy daily deals include: Dose of Colors Desi x Katy Friendcation Palette for $27.50 (3/18), Too Faced Chocolate Gold Palette for $24.50 (3/22), Urban Decay Eyeshadows for $10 (3/31), and Urban Decay Moondust Eyeshadows for $11 (3/31).

21 Days of Beauty Daily Deals

Below, I’ve highlighted some of the more interesting/more popular daily deals available, but you can always check out Ulta’s full calendar here for the full list of deals (as well as any fine print and the like!), which should go live shortly.

• 3/17: Tarte Lights, Camera, Lashes Mascara for $11 (regularly $23), Lancome Cils Booster Mascara Primer for $13 (regularly $26), Benefit POREfessional Primer for $16 (regularly $32) (for Diamond/Platinum only)
• 3/18: Dose of Colors Desi x Katy Friendcation Palette for $27.50 (regularly $58) (Review)
• 3/19: bareMinerals Mineral Veil for $12 (regularly $24), bareMinerals bareSkin Perfecting Veil for $13.50 (regularly $27)
• 3/20: MAC Soft Ochre/Painterly Paint Pots for $11 (regularly $22)
• 3/21: Becca Backlight, First Light, and Ever Matte Primers for $19 (regularly $39), Clarisonic Applicator Brush Heads 50% off
• 3/22: Too Faced Chocolate Gold Palette for $24.50 (regularly $49) (Review), Urban Decay Primer Potion for $12 (regularly $24)
• 3/23: Anastasia Brow Wiz for $10.50 (regularly $21)
• 3/24: IT Cosmetics Bye Bye Pores Pressed for $14.50 (regularly $29), Murad Acne Control Clarifying Cleanser for $15 (regularly $30)
• 3/25: Lancome La Base Primer for $21 (regularly $42), MAC Fix+ (scented) for $13.50 (regularly $27) (Diamond/Platinum only)
• 3/26: OFRA x NikkieTutorials Highlighting Trio for $14.50 (regularly $29) (Swatches)
• 3/27: Smashbox Photo Finish Primerizer for $21 (regularly $42), Nudestix Lip products 50% off
• 3/28: BUXOM Full-On Plumping Lip Creams for $10.50 (regularly $21)
• 3/29: Tarte Tartelette Toasted Palette for $19.50 (regularly $39), Too Faced Born This Way Setting Powder for $16.50 (regularly $33)
• 3/30: Stila Stay All Day Liquid Eyeliner for $11 (regularly $22)
• 3/31: Urban Decay Eyeshadows for $10 (regularly $20) (Swatches), Urban Decay Moondust Eyeshadows for $11 (regularly $22) (Swatches)
• 4/1: PerriconeMD Cold Plasma 50% off, Clinique Moisture Surge for $19.50 (regularly $39) (Diamond/Platinum Only)
• 4/2: First Aid Beauty Facial Radiant Pads 50% off
• 4/3: CoverFX Perfect Setting Powder for $17.50 (regularly $35)
• 4/4: Tarte Matte Lip Paints for $10 (regularly $20) (Reviews), Tarte Glossy Lip Paints for $10 (regularly $20) (Reviews)
• 4/5: MAC Prep + Prime Skin for $15.50 (regularly $31), Too Faced Bronzers for $15 (regularly $30)
• 4/6: Benefit Gimme Brow Gel for $12 (regularly $24), IT Cosmetics Superhero Mascara for $12 (regularly $24), LORAC Pro Palette 3 for $22 (regularly $44)

Hot Buys

These are products that are available at a discount for all 21 days of the sale! You can find the full list of products available as “hot buys” between March 17th and April 6th here.  I’ve pulled some of the best of the “hot buys” below…

• Anastasia Blush Trios for $18 (regularly $30)
• Becca Aqua Luminous Perfecting Foundation for $25 (regularly $44)
• Boscia Luminizing Black Charcoal Mask for $23.80 (regularly $34)
• COVERFX Glitter Drops & Custom Enhancer Drops for $21 (regularly $42)
• Dr. Brandt Microdermabrasion Skin Exfoliant for $55.30 (regularly $79)
• Laura Geller Blush-n-Brightens for $16 (regularly $28)
• LORAC Pro Palette (original) for $26 (regularly $44)
• Smashbox 24HR Shadow Primer for $12 (regularly $21)
• Tarte Maracuja Oil for $28 (regularly $48)