Tom Ford Willful Lip Color Shine ($48.00 for 0.12 oz.) is brightened, medium-dark coral-red with warm undertones and a glossy shine. Chanel Amant is more matte, brighter. MAC Hibiscus is shimmery. Guerlain Rouge Sensuel is less pigmented. Guerlain Chamade is cooler. Guerlain Bal de Mai is pinker. See comparison swatches.

The Lip Color Shine formula is Tom Ford’s way of giving you lighter-weight, sheerer color with an ultra-hydrating formula. Willful actually packed quite a bit of color with mostly opaque color that had some translucency that allowed the natural lip color to come through slightly. For those who found other shades of the range too sheer for the price point, you might like the opacity of this one. It lasted just over four and a half hours well on me before starting to fade. It was very hydrating and comfortable to wear with a creamy consistency that felt slightly slick but not too wet, so it didn’t bleed or settle into lip lines.

Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine