Tom Ford Lip Color Matte ($50.00 for 0.10 oz.) debuted late last year, and there are six shades that are permanent to the Tom Ford range. They’re described as a “velvet matte” lipstick that delivers “richly pigmented hues.” They’re not an ultra-matte, so they are more forgiving, and the texture is lightweight, velvety, and creamy enough that there’s no dragging or tugging at the lips. You’ll notice that the edges of the lip color are rather crisp, and this can be hard to achieve without a lip brush with drier formulations. All three shades were easy to apply, richly pigmented, longer-wearing, and comfortable to wear. The formula is vanilla-scented but had no discernible taste.

Tom Ford Pink Tease (03) Lip Color Matte ($50.00 for 0.10 oz.) is light-medium pink with subtle, yellow undertones and a satin finish. it had rich, opaque pigmentation with a lightly creamy, glide-on consistency that felt smooth and went on evenly without sliding around. On me, this color wore well for four and a half hours and was slightly hydrating over time, but some of the color pulled into lip lines slightly after three and a half hours of wear. Bobbi Brown Pink Kiss (P, $26.00) is warmer, lighter. Marc Jacobs Beauty Pow (600) (P, $28.00) is lighter, cooler-toned, more matte. Bite Beauty Sweety (LE, $24.00) is brighter, cooler-toned. MAC Please Me (P, $16.00) is cooler-toned. See comparison swatches
/ view dupes.

Tom Ford Pussycat (04) Lip Color Matte ($50.00 for 0.10 oz.) is muted, pinky-plum with cool undertones and a matte finish. It had full color coverage that went on evenly and didn’t drag on the lips. This was more matte than Pink Tease, which may have been why it lasted for five hours. It wasn’t drying, but it wasn’t hydrating either. It seemed to be more a unique shade (partially due to the finish) relative to what I’ve personally tried over the years. MAC Nouvelle Vogue (LE, $16.00) is lighter, pinker. MAC Private Party (LE, $16.00) is darker, cooler-toned. See comparison swatches / view dupes.

Tom Ford Plum Lush (05) Lip Color Matte ($50.00 for 0.10 oz.) is brightened, medium-dark raspberry pink with cool undertones and a satin-matte finish. It was intensely pigmented and covered lips beautifully. I thought this was a more matte texture that made my lips look smoother, which is harder to find. It wore well for six hours, left a stain behind, and was a smidgen hydrating. Chanel La Romanesque (50) (P, $34.00) is lighter, pinker. Tom Ford Beauty Cooper (LE, $32.00) is more fuchsia, bluer-based. Marc Jacobs Beauty Headliner (608) (P, $28.00) is slightly darker. MAC Pleasure Bomb (LE, $16.00) is pinker. Guerlain Provocative (863) (LE, $51.00) is redder. MAC Heaux (LE, $16.00) is darker, less pink. See comparison swatches / view dupes.

Tom Ford Pink Tease (03) Lip Color Matte

Tom Ford Pink Tease (03) Lip Color Matte

Tom Ford Pink Tease (03) Lip Color Matte

Tom Ford Pink Tease (03) Lip Color Matte

Tom Ford Pink Tease (03) Lip Color Matte

Tom Ford Pink Tease (03) Lip Color Matte

Tom Ford Pussycat (04) Lip Color Matte

Tom Ford Pussycat (04) Lip Color Matte

Tom Ford Pussycat (04) Lip Color Matte

Tom Ford Pussycat (04) Lip Color Matte

Tom Ford Pussycat (04) Lip Color Matte

Tom Ford Pussycat (04) Lip Color Matte

Tom Ford Plum Lush (05) Lip Color Matte

Tom Ford Plum Lush (05) Lip Color Matte

Tom Ford Plum Lush (05) Lip Color Matte

Tom Ford Plum Lush (05) Lip Color Matte

Tom Ford Plum Lush (05) Lip Color Matte

Tom Ford Plum Lush (05) Lip Color Matte