Tom Ford Flame (06) Lip Color Matte ($50.00 for 0.10 oz.) is a brightened, medium-dark orange-red with warm undertones and a satin finish. It had rich pigmentation that covered the lips easily, while the consistency was lightweight, velvety, and glided on evenly. This shade wore well for six hours and was neither drying nor hydrating. Bobbi Brown Lady Ruba (P, $26.00) is a smidgen lighter. NARS Lana (P, $32.00) is glossier, lighter. Kat Von D Countess (P, $21.00) is more matte. MAC True Red (LE, $16.00) is glossier. Dior Trafalgar (844) (P, $34.00) is similar. MAC Dangerous (P, $16.00) is more matte. MAC Tomango (LE, $16.00) is brighter, more matte. MAC Scarlet Ibis (LE, $16.00) is more matte, darker. MAC Lady Danger (P, $16.00) is more matte. Inglot #103 Lipstick Cream (P, $12.00) is glossier. See comparison swatches / view dupes.

Tom Ford Ruby Rush (07) Lip Color Matte ($50.00 for 0.10 oz.) is a slightly muted, medium-dark red with subtle, cool undertones and a semi-matte finish. The pigmentation was excellent and yielded full coverage. It had a comfortable, lightweight texture that felt velvety and smooth so the color distributed evenly on the lips. On me, this shade lasted for over six hours and left a stain behind, though it was neither drying nor hydrating. MAC Opera (LE, $16.00) is a smidgen lighter. MAC Stunner (LE, $16.00) is darker. MAC Kinky (LE, $16.00) is a touch darker. NARS Deadly Catch (LE, $26.00) is glossier. MAC Frank-n-furter (LE, $16.00) is darker. Kat Von D Hexagram (P, $21.00) is cooler-toned, more matte. MAC RiRi Woo (LE, $16.00) is cooler-toned, more matte. MAC Ruby Woo (P, $16.00) is cooler-toned, more matte. MAC Ronnie Red (LE, $16.00) is darker. MAC MAC Red (P, $16.00) is cooler-toned, more matte. See comparison swatches / view dupes.

Tom Ford Velvet Cherry (08) Lip Color Matte ($50.00 for 0.10 oz.) is a muted, reddish-brown with warm undertones and a semi-matte finish. It had fairly opaque pigmentation, but this one seemed to have a little more translucency compared to other shades; I think if you had more naturally pigmented lips, that pigmentation might come through to a degree (e.g. pull out red tones in this if you had reddish lips). The formula had a little more slip, too, though it was comfortable to wear and applied evenly. It lasted for six hours on me, but I noticed slight settling of the color into lip lines after four and a half hours of wear. I didn’t find it drying, but it wasn’t hydrating either. NARS Sandra (P, $32.00) is lighter, warmer. NARS Charlotte (P, $32.00) is glossier, cooler-toned. MAC Hearts Aflame (LE, $16.00) is similar. MAC Studded Kiss (LE, $16.00) is slightly darker. NARS 413 BLKR (LE, $26.00) is cooler-toned, more matte. NARS Amsterdam (P, $26.00) is more muted. MAC Extended Play (DC, $18.00) is similar. MAC Diva (P, $16.00) is similar. MAC Deeply Adored (LE, $16.00) is similar. See comparison swatches / view dupes.

Tom Ford Flame (06) Lip Color Matte

Tom Ford Flame (06) Lip Color Matte

Tom Ford Flame (06) Lip Color Matte

Tom Ford Flame (06) Lip Color Matte

Tom Ford Flame (06) Lip Color Matte

Tom Ford Flame (06) Lip Color Matte

Tom Ford Ruby Rush (07) Lip Color Matte

Tom Ford Ruby Rush (07) Lip Color Matte

Tom Ford Ruby Rush (07) Lip Color Matte

Tom Ford Ruby Rush (07) Lip Color Matte

Tom Ford Ruby Rush (07) Lip Color Matte

Tom Ford Ruby Rush (07) Lip Color Matte

Tom Ford Velvet Cherry (08) Lip Color Matte

Tom Ford Velvet Cherry (08) Lip Color Matte

Tom Ford Velvet Cherry (08) Lip Color Matte

Tom Ford Velvet Cherry (08) Lip Color Matte

Tom Ford Velvet Cherry (08) Lip Color Matte

Tom Ford Velvet Cherry (08) Lip Color Matte